Paddy Cronin – Commercial Director UCB/Livwell

£200m Annual Turnover

Approx 7,000 employees

Sites in England, Scotland and Wales

Head Office in Cardiff – Voted Welsh Business Of The Year 2008

Licence Partners: Disney, Nestle, Weight Watchers, Thorntons

UCB & YFB = Livwell

Largest supplier to the Retail marketApprox 80% of FF Bakery Category

STRATEGYContinued 1st to marketContinued Innovation

Replicate Top Selling Bakery

Young but rapidly developing market

Opportunity to Innovate

Opportunity to “Bring something new”

Crying out for a “Baker”

Why Free From?

The Future ?

Short term market growth will slow – “Credit Crunch” and “Lifestylers”

Ingredient & process development will lead to continued quality development

FRESH!!!

Crystal Ball Time?

First to market with: Pitta Breads, Naan Breads, Scones, Pancakes, Jam Doughnuts, etc

We’re Bakers – but learning!

Group Support

Supplier Support

Trial & Error !!

Time and Ingredient investment!!

How Do They Do That?

Finsbury & Free From

New Product Development - INNOVATIONDelivering on Market & Consumer needs

Plant & Machinery

Mutual Admiration ?

Thank You