P.A.D.C Presentation
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Transcript of P.A.D.C Presentation
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Perth Art Directors Club
Ashley RingroseSoap Creative & Bannerblog
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“With great power comes great responsibility” Stan Lee
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With so many ways to use technology it can become daunting to know
where to start.
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The best place to start is a good idea.
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Kick Ass!Online Creative
Examples
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Here are 6 areas which interactive advertising excels and what no other medium can offer simultaneously.
VideoInteractivityPassive EntertainmentGamingSoundCustomization
123456
Kick Ass!Online Creative Examples
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Video1
Kick Ass!Online Creative Examples
Agency.com [UK]Agency:
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Video1
Kick Ass!Online Creative Examples
Boondoggle [BR]Agency:
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Interactivity2
Kick Ass!Online Creative Examples
CP+B [US]Agency:
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Interactivity2
Kick Ass!Online Creative Examples
DM9 DDB [BR]Agency:
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Interactivity2
Kick Ass!Online Creative Examples
UnknownAgency:
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Passive3
Kick Ass!Online Creative Examples
Ogilvy [US]Agency:
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Gaming4
Kick Ass!Online Creative Examples
DDB [CA]Agency:
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Gaming4
Kick Ass!Online Creative Examples
Saatchi [BR]Agency:
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Sound5
Kick Ass!Online Creative Examples
Ogilvy [DE]Agency:
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Sound5
Kick Ass!Online Creative Examples
DoubleYou [ES]Agency:
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Customization6
Kick Ass!Online Creative Examples
CP+B [US]Agency:
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Kick Ass!Online Creative Examples
If you can cover all 6 areas while still keeping a strong original idea
(easier said than done)
then you’re bound to have a kick ass campaign.
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Kick Ass!Online Creative Examples
Bascule [JP]Agency:
Combining all 6
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Kick Ass!Online Creative Examples
Keep a strong idea and hit more than one area and you’re bound to have a kick
ass campaign.
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Kick Ass!Online Creative Examples
Or just add a dash of sex
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Sex6
Kick Ass!Online Creative Examples
Grand Union [UK]Agency:
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Sex6
Kick Ass!Online Creative Examples
Grand Union [UK]Agency:
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Sex6
Kick Ass!Online Creative Examples
Limmat [CH]Agency:
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#1 Reason why digital is better than advertising?
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We don’t have to do advertising
(client mindset)
From Iain Tate’s (Poke UK) talk
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THINK DIFFERENT
FOR DIGITAL
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Originality is Key
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$0 Budget
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Niche
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Super Niche
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What about a site where
people post photos of
weird sandwiches?
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What about a site where
people post photos of
stupid cats?
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What about a site about
those annoying ads on
websites?
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Meme?
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Scam free zone
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SOME REAL EXAMPLES
PLEASE
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BITE SIZE PIECES OF CONTENT
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AND NOW FOR A TEST
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YOUR CAMPAIGN MIGHT BE A DANCING BEAR BUT IF PEOPLE
ARE DISTRACTED THEY WILL MISS IT
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Thank youAshley Ringrose
www.soap.com.au
www.bannerblog.com.au
@100ftzombie