Packshotfactory

Packshot factory specialise in mainly taking advertising photographs, for example they take photographs of food, drinks, watches etc.

Packshot factories photographs are used for many clients, including Adidas, Marks and Spencers, Nike, Sainsburys, etc. There photographs are used in food magazines, sports magazines, electronic magazines, catalogues and billboards.

The effect of the colours green and white from the photograph of the Nike shoe makes the photograph stand out. The background of the photograph is the same colour of the shoe, Packshot factories make the shoe colour clearer to see.

The writing of the words on the bottle of Jack Daniels is clear so the audience viewing it will be able to see and read the words on the bottle. The whole bottle is shining like a light for effect. The pattern

in the background of the Jack Daniels not in its bottle shows the viewer/audience what the product actually looks like.

The effects that Packshot factory use around the chocolate which says “Lindt”, which is the product being advertised makes the photograph stand out. The effect is signify the viewer that the product is very famous and is very nice to eat.

The colours Packshot factory use in the Carlsberg photograph are very effective, as the red crown and word “Carlsberg” in red fit the gold coloured background. The background also suggests to the viewer/audience what the product is, Carlsberg is a type of beer and Packshot factory show this via the background which is bubbly, a bit like beer itself.

The product being advertised is the same colour as the background, they make the product clear so the viewers can see what the product is and what it’s called. The effects of the words “HUGO” and “HUGO BOSS” show that the product is very famous.