Packing An Arena: Lessons Learned from Marketing the 2015 Heritage Action Presidential Candidate...
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PACKING AN ARENA LESSONS LEARNED
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Transcript of Packing An Arena: Lessons Learned from Marketing the 2015 Heritage Action Presidential Candidate...
PACKING AN ARENA
BY THE NUMBERS
Public
Sentinels
Premium Club
Upgraded
Premium
Registrants
12,76192318713060
Assumed Dropoff Rate
30%5%5%25%25%
Total attendees
Attendees
8,933
877
178
98
45
10,130
PACKING AN ARENA
LESSONS LEARNED
▸Make realistic assumptions
▸Stress test and plan for reality
▸Intensify marketing after registration
PACKING AN ARENA
KEY SUCCESS FACTORS
▸Integrated marketing vendor
▸Internal promotion lead
▸Big splash to catch attention