Packaging your services to get more clients & increase your income
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Transcript of Packaging your services to get more clients & increase your income
“Packaging Your
Services to Get More
Clients & Increase
www.SmartSimpleMarketing.com
Clients & Increase
Your Income”Sydni Craig-Hart
The Smart Simple
Marketing Coach
Eating at a Restaurant• An opportunity to learn a valuable marketing
lesson
– Greeted by hostess
– Seated and host offers a well-designed menu
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– Seated and host offers a well-designed menu
– Menu: Appetizers, entrees, beverages & desserts
• Can almost taste the delectable suggestions before even ordering!
• This is the VERY experience that you want to
create for your prospective customers.
Here is a step-by-step on just how to do this:
Curb Appeal
• Prospects may size you up before they even
get a chance to know you
• Target markets needs to learn about your
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• Target markets needs to learn about your
ability to solve their problems
• Marketing materials MUST be top-notch, well
designed and appeal to your ideal client
Irresistible Menu
• Prospects need to see that you not only have
a solution to their problem, but you have
multiple choices
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multiple choices
– Options allow prospects to see themselves
working with you according to the right solution at
the right investment
Example – Irresistible Menu
• If you are an interior designer, you could offer
three different packages for your clients such as
these:
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these:– Package A ($$$) - This is the all inclusive, top level access, A-Z
option
– Package B ($$) - This option provides some hand holding and
access to you to supplement more of a do-it-yourself kit
– Package C ($) - A do-it-yourself kit based on your step by step
process for interior design
Irresistible Menu – Cont.• Each option should:
– Include specific components designed to give the client
the best possible experience
– Get them to the results they’re looking for as quickly as
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– Get them to the results they’re looking for as quickly as
possible
– Show them exactly what they’ll get at each level & what
specific situation that option addresses
– Allow them to easily choose according to their needs and
their budget what is the right solution for them
Solutions• Keep these “Five Solutions” questions in mind:
– Who is looking for the solutions that you already have?
– What specifically does this group want or need?
– What are your greatest strengths?
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– What are your greatest strengths?
– What specific problems do you solve?
– What results can you help your clients achieve?
• Answers:
– Summed up in the options you provide
“Kits”
• People typically like to buy neat & tidy options to
their problems, so that is the reason “kits” are so
popular
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popular
– “Kit” leads you to believe if you buy this, it has everything
you need to create the result you are looking for
• Use this concept to develop lucrative, client
attractive packages that help your audience solve
their problems
Advanced Tip
• Naming your packages
– Name them in a way that will
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help your clients visualize the
solution that they will receive
– “Gold, Silver and Platinum” doesn’t really mean
anything to the person who is looking for your
help
Example of Package Names
• Realize Your Vision: This is designed for clients who
want an overhaul of their business.
• Ready To Succeed: Normally for clients who have
www.SmartSimpleMarketing.com
• Ready To Succeed: Normally for clients who have
done some preliminary work and wants additional
help in growing their business.
• Profitable Marketing Results: Serves those who want
specific training in marketing a service based
business.
Summary
• You want to grow your business
• You want to maximize your profit potential
and help as many people as possible
www.SmartSimpleMarketing.com
and help as many people as possible
***Offer packaged solutions that serve the needs
of your clients
You can easily increase your income by turning the solutions you
offer into tasty service menu that appeals to the crucial needs
of your audience
Thanks for watching!Visit www.SmartSimpleMarketing.com
NOW to pick up your FREE marketing
tools, including the free training “5
Simple Steps to More Clients, More
www.SmartSimpleMarketing.com
Simple Steps to More Clients, More
Visibility and More Freedom” and to
schedule a complementary “Business
Breakthrough” session with Sydni! Sydni Craig-Hart
The Smart Simple
Marketing Coach