Packaging the Business Plan

• The importance of packaging and its structure• Tips for packaging business plan

The Importance of Packaging

• N attractively packaged business Plan helps promote favorable first impression

• It sends important message about the care and diligence used in preparing the plan and managing the business

Packaging the business plan consist of:

• The Cover letter• The Title page• Table of contents

Necessary information in The cover letter

• Introduction of applicant• The reason of presenting business plan• Address of applicant

The Title Page

• The content of the package, which normally is business plan

• Name, position, address and telephone of applicant

• The contact person in the firm• The current date

Table of content (sample)

• Executive summary……………………5• Business concept & Mission statement…..12• Operating plan summary………………………….18• Industry analysis ……………………………………..25• Marketing research ………………………………….45•

Tips for packaging business plan

• Appearance is important. The following minimum guidelines should be observed:

The package should be neatly preparedThe content should be free of spelling and

grammar errorsThe material should be printed out using a

quality printer

• Write a good business plan. Each component of the plan should emphasize what is feasible, the reasons why the business will successful and how success will be achived.

• Use business language. The business plan and accompanying documents should be written in conservative business language.

• Clearly identify supporting information. The business plan’s assumptions, forecasts and projections must be clearly stated and supported with convincing rationale and creditable evidence.

• Highlight key numerical values. Discussions involving numerical values such as cost figures, sales forecasts and etc. can often be enhanced through the use of tables and graphs.

• Know the reader. The business plan should be compiled with the readers concern's in mind