Packaging Design Trend Forecast Sample

PACKAGING DESIGN FORECAST ©2013 Sphere Trending, LLC

Packaging Design

Trend Forecast - SAMPLE

About the report: With another full

season behind us chock full of

tradeshows, retail market visits and trend

research, the Sphere team has compiled

distinct big picture macro trends and key

design themes for packaging direction in

2013.

This sample of our Packaging Forecast features a small segment of our coverage of color, font, material & design - the entire forecast features 150+ images, 60+ pages and endless design inspiration!

To learn more about this report, contact

us: www.spheretrending.com

PACKAGING TRENDS key macro trends affecting packaging design

• Education: Consumers are looking for easy-to-digest data; seeing

infographic simplicity come into packaging designs to help consumers

understand key brand points quickly.

• Better Mousetrap: Particularly for food, we are seeing innovation in

materials that extend shelf life and also cue expiration in a visual way.

• Open Innovation: As the world embraces crowdsourcing, packaging

design has also turned to open innovation strategies to accelerate

innovation.

• New Technologies: The cosmetics industry typically innovates new

packaging technologies that can then apply to other industries. Newer

on the horizon are airless packaging and personalized packaging.

• Private Label: Retailers are getting savvier in positioning their brands

strategically. Moving away from “me-too” packaging and into roles as value innovators for not only the value ends but also at the Better/Best

level.

• Solution Design: No longer does one size fit all as packaging needs by

channel continue to diversify. For example, Morton Salt has a new

initiative in getting specialized warehouse club packaging out quicker

and more directed to the club’s needs; using a patented mobile lab by Menasha Packaging to take displays from design to concept in one

day.

©2013 Sphere Trending, LLC

KEY MACRO TRENDS AFFECTING PACKAGING DESIGN

KGS GLOBAL

MENASHA PACKAGING

PACKAGING TRENDS bright pastels

ANAGRAMA

ANAGRAMA

IRIS KASCHI

PANGEA ORGANICS


Bright pastels

combined with

white for another

form of clean and

minimalist designs.

PACKAGING TRENDS matte finish

MARA RODRIGUEZ

BUNCHES AND BUNCHES

EVALINE GUNAWAN

MARTIN FEK

A package design with a matte finish gives an

unexpected twist to the designs. Finishes that

look like they don’t belong evoke a sense of

curiosity.


PACKAGING TRENDS see throughs make shapes

SUPERSTUDIO ENRICH AGUILERA

FRESH CHICKEN

STOCKS TAYLOR BENSON

Die-lines that make a cutout in combination with

graphic elements create a unique way to showcase the

product and form an eye catching aesthetic.


PACKAGING TRENDS black and white photography

Black and white photography continue

the minimalist design movement by

showing up on packaging. Pops of

color add a nice touch to these crisp

clean designs.

DEIGA

DEUTCH DESIGN WORKS

TWA

PENTAGRAM


TURNER DUCKWORTH

PACKAGING TRENDS oversized typography

Oversized, repeating

typography not only

gets the message

across, but also

makes a great

alternative to white

space and other

graphic elements.


CHRISTINE WSNEISKI

FROST DESIGN

GRABOWSKI

PACKAGING TRENDS stamped


NICK MISANI

FARMGROUP

FARMGROUP

Handcrafted elements, in this case stamps, make each

product one of a kind. Even in mass production, the stamp

look still looks as though it was actually hand stamped.

DYO YEE CHUNG

PACKAGING TRENDS portioned

Packaging that helps

consumers with their health by

separating the product into

healthy portions. Another use

for portioned packaging is

indicating steps in preparing

the product, such as tea.


NICK CHUNG NICK CHUNG

DHO YEE CHUNG DHO YEE CHUNG

PACKAGING TRENDS modern general store

Designs you would find in an early American

general store fuel the vintage revival. This style is

made up of simple, centered typography with

bordered enclosures.


ROBOT FOOD

HOVARD DESIGN CAAVA DESIGN

©2013 Sphere Trending LLC

The information contained in this document is provided for demonstration & internal research purposes only, to give dimension

and meaning to the trends. Any reproduction of this information is a direct violation of the Federal Copyright Law. This includes,

but is not limited to, color copying, color printing, photocopying or faxing, as well as email distribution of all content, photographs

& images, or posting on the Internet. Please be careful to not copy the designs, trademarks or intellectual properties of others

reported within these pages, as this may result in your being sued or prosecuted by the owner of that content.

To learn more about our NEW 2014 Packaging

Trend Forecasting Report coming out in October,

contact us today!

www.spheretrending.com email: [email protected]

ph: 248-681-3945

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