Thomas Cook North America Pricing Case Study

Thomas Cook chose Inventive’s Package Price Manager System (PPM) to manage pricing for their North American Tour Operating Business, Sunquest in 2010.

Package Price Manager (PPM) is designed to manage yield for Tour Operators with committed risk on �ying and accommodation, providing a �exible scalable solution to manage pricing for high volumes of inventory in the seat only and package holiday markets. Inventive’s PPM application is fully integrated into Thomas Cook’s reservation system TTS. The PPM system receives booking and inventory data from Thomas Cook’s Reservation System (TTS) and a competitor price data feed.

Pricing rules can be con�gured within the system based on current load factor, projected load factor, competitor pricing and margin. The system then suggests price changes that are either fed into an approval process or applied automatically.

PPM’s dashboard based drill down interface ensures that the yielding team’s attention is drawn to areas with commercial performance problems, enabling them to quickly access and review detailed management information, implementing manual price changes immediately.

The system also maintains a full audit log of all Sunquest and competitor price changes, enabling detailed Analytics of historical commercial data.

Since going live with the system in 2010, Thomas Cook have realised signi�cant cost savings through improved performance within their pricing teams - enabling fewer sta� members to manage more inventory more e�ciently.

Inventive IT continues to work with Thomas Cook to support and enhance their PPM system.

‘We chose Inventive’s PPM product as compared to other pricing products we reviewed, PPM gave us greater visibility and transparency of how and why price changes are applied within the system.

We feel that understanding and having an input into pricing decisions, rather than blindly accepting the output of a complex algorithm, is critical to our Commercial Team.’ - Steven Butchart , VP at Sunquest (A part of Thomas Cook North America)

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Package Price Manager

- Thomas Cook Group PLC serves over 23.6 million customers over 22 countries.

- In 2011 the North American arm of the business turned over £349.2m.

- Thomas Cook North America includes leading travel brands such as Sunquest and Alba Tours

Client Facts

For more information on PPM or our Competitor Pricing solution please get in touch with a member of our sales team on +44 845 867 7641.