Package Design + Product Adaptation

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Transcript of Package Design + Product Adaptation

Page 1: Package Design + Product Adaptation

ABOUT D/WDrew/Walker began after a partnership between

agency principals Andrew M. Anguiano and Mollie

Walker. This partnership created an agency that

brought years of marketing “know how” from

Fortune 500 companies (Procter & Gamble, Mattel,

AstraZenca, & Dell, Inc.), regional businesses,

government agencies and nonprofit organizations.

In addition, their experience was derived from

the agency principals’ leadership in the areas of

brand management, organizational management,

advertising planning, and creative execution.

With this in hand, Drew/Walker has grown in the

marketing communications industry and continues

to lead in the areas of brand development,

strategy, creative execution and public relations.

1414 S. Alamo, Ste. 106

San Antonio, Texas 78210, USA

P 210.220.3739

F 210.319.4460

www.drew-walker.com

PACKAGEDESIGN & BRANDDEVELOPMENTgive productsshelf advantage

www.drew-walker.comThe Sound of You

Page 2: Package Design + Product Adaptation

6 TIPS ON PACKAGING

Why choose Drew/Walkerto design your packaging?

1. Experience We have worked for some of America’s biggest brands. From diapers to computers we know what sells and why it sells.

2. We Think About Your Brand & The Business Our brand development team works with you to ensure that you’re talking to the right consumer with the right name, voice and look.

3. Designing it Right the First Time Our creatives know how to research. We develop and create packaging options and marketing materials that are on target and delivered on time.

4. When You Win, We Win Designing the package is only the start. Our team is prepared to serve the business. In-store materials, promotions, web development and marketing strategies are only an example of how we ensure LONG TERM SUCCESS.

Your Packaging Must: 1. Contain Mandatory Information 2. Protect the Product & Consumer 3. Preserve the Product 4. Transport Easily & Conveniently 5. Inform Consumer about the Product 6. Sell!

PACKAGINGTHAT MAKES

CENT$

The Sound of You.The brands on the shelf say a lot about what they are

selling. BOLD brands. classy brands. Brands for kids.

Brands for ADULTS. Green brands. They create

emotional bonds that make you feel, aspire, connect

and dream. When on the shelf, your brand has to

SPEAK LOUDER than your competitors. Does

it say, “quality,” “value”? Does it have stopping power?

Can it build loyalty? Whether it’s designing packaging

that speaks to the consumer or creating materials

that help you sell, we make it happen. Drew/Walker.

The Sound of You.

TALK TO US.WE WANT TO HEAR YOUR VOICE.