Package Design + Product Adaptation
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Transcript of Package Design + Product Adaptation
ABOUT D/WDrew/Walker began after a partnership between
agency principals Andrew M. Anguiano and Mollie
Walker. This partnership created an agency that
brought years of marketing “know how” from
Fortune 500 companies (Procter & Gamble, Mattel,
AstraZenca, & Dell, Inc.), regional businesses,
government agencies and nonprofit organizations.
In addition, their experience was derived from
the agency principals’ leadership in the areas of
brand management, organizational management,
advertising planning, and creative execution.
With this in hand, Drew/Walker has grown in the
marketing communications industry and continues
to lead in the areas of brand development,
strategy, creative execution and public relations.
1414 S. Alamo, Ste. 106
San Antonio, Texas 78210, USA
P 210.220.3739
F 210.319.4460
www.drew-walker.com
PACKAGEDESIGN & BRANDDEVELOPMENTgive productsshelf advantage
www.drew-walker.comThe Sound of You
6 TIPS ON PACKAGING
Why choose Drew/Walkerto design your packaging?
1. Experience We have worked for some of America’s biggest brands. From diapers to computers we know what sells and why it sells.
2. We Think About Your Brand & The Business Our brand development team works with you to ensure that you’re talking to the right consumer with the right name, voice and look.
3. Designing it Right the First Time Our creatives know how to research. We develop and create packaging options and marketing materials that are on target and delivered on time.
4. When You Win, We Win Designing the package is only the start. Our team is prepared to serve the business. In-store materials, promotions, web development and marketing strategies are only an example of how we ensure LONG TERM SUCCESS.
Your Packaging Must: 1. Contain Mandatory Information 2. Protect the Product & Consumer 3. Preserve the Product 4. Transport Easily & Conveniently 5. Inform Consumer about the Product 6. Sell!
PACKAGINGTHAT MAKES
CENT$
The Sound of You.The brands on the shelf say a lot about what they are
selling. BOLD brands. classy brands. Brands for kids.
Brands for ADULTS. Green brands. They create
emotional bonds that make you feel, aspire, connect
and dream. When on the shelf, your brand has to
SPEAK LOUDER than your competitors. Does
it say, “quality,” “value”? Does it have stopping power?
Can it build loyalty? Whether it’s designing packaging
that speaks to the consumer or creating materials
that help you sell, we make it happen. Drew/Walker.
The Sound of You.
TALK TO US.WE WANT TO HEAR YOUR VOICE.