PACK

1. Brand Story2. Logo Concept Rationale3. Merchandise Assortment4. Product Market Research5. Product Description6. Gantt Chart7. Timeline8. VM Concept

AGENDA1. Final Store Visuals2. Display Units & Props List3. Name Cards4. Swing Tags 5. Price Cards6. Packaging7. Wrappers8. Thank You Card9. Playlist

10. E-Commerce11. Lookbook12. E-Poster13. Pin-Up14. Financial Planning

CONCEPT RATIONALE / BRAND STORY

- P A C K -[pak] noun.

a group of things wrapped or tied together for easy handling or carrying; a bundle, especially one to be carried on the back of an animal or a person.

PACK is a lifestyle label established in 2015 by a group of aspiring designers in SG, whose combination of contemporary aesthetics was interlaced. As its name suggests, we aim to simplify the lives of people through our

products which are made multi-functional. Not only do we provide you with the primitive essentials of organisation, but also products which you are able to pack them in it. PACK brings convenience to an entirely

new level.PACK is a localised label which desires to incorporate all races and languages of SG into the brand. Being the

regular guy, PACK blends well amongst the ordinaries and keeps everything to its minimum, for example, maintaining an achromatic palette and clean cut forms of our products and visual merchandising. Being under

the influence of Maison Margiela and Muji also allowed us to attain great inspiration and this was our way to go in developing our very own brand -

PACK.

CONCEPT RATIONALE - LOGO

AW 16/17 Packaging Forecast

FLAT DESIGNIn trend: Influence from various styles of art including swiss style, minimalism, and styles emerging from Bauhaus

Colour: Black & White➔ Black - sophistication, authority, style➔ White - cleanliness, innocence, purity

Background: Brush strokes➔ Self-painted for a more ‘artisan’ aura

Typography: Da Streets (Font)➔ Painted effect for ‘DIY’ impression

Influence: WGSN➔ Smoky haze fonts are the forecasted trends for AW16/17.➔ Undefined, imprecise and unfinished look through various

mediums adds a vanishing touch to serif fonts

MERCHANDISE ASSORTMENTUPSIZE BY PACKUpsize is our premium product which is the most multi functional clutch in a form of a “lunchbag” which consists of card/phone slots.

PACK BY PACKPack is our range of (PVC) leather wear products that can pack your personal belongings.

ETC BY PACKEtcetera is a collection of miscellaneous products and services such as pencils, erasers, stickers, candles and a polaroid photo booth.

HARDWARE BY PACKHardware is a collection of accessories featuring two main products - the necklace and the bracelet. These accessories revolve around the use of hardware such as bolts and ropes.

PRODUCT MARKET RESEARCH

1. Means of Control(practical and multifunctional container)

2. Comfort Zone(exude self-confidence)

3. Convey a Message about You (social marker)

4. Create Your Personal Identity (individuality)

B A S I C R O L E S


➔ Helps to find things in their bags that go beyond separate

sections, pouches or cases

➔ Helps to organize their day – don't forget signals, built in

technology for bill-paying

MARKETING POTENTIALS

PRODUCT MARKET RESEARCHPRODUCT TRENDS (BAGS):FOLDED CLUTCH & SOFT BUCKET

Photos by: WGSN

PRODUCT MARKET RESEARCHPRODUCT TRENDS (JEWELLERIES):NAUTICAL ROPE & POLISHED HARDWARE

Photos by: WGSN

GANTT CHART - UPDATEDSALES OPERATION

MARKETING, BRANDING & VM IMPLEMENTATION

29th Apr - 11th May

TIMELINE

Briefing on Product/ Sales Plan

Marketing, Branding & Visual Merchandising Implementation

Sales Operation

Business Formation / Organisation Plan

7th May

20th April

29th April

MARKETING, BRANDING &VM IMPLEMENTATION

STORE LAYOUT

➔ Theme colour: White

➔ Positive traits - simplicity, efficiency, sophistication

➔ Negative traits - cold, unfriendly

➔ Theme: Kitchen - Rustic-style- Welcoming atmosphere to invite

customers to approach store- Use of kitchen items (eg.chopping

board, apron, utensils)

FIRST DEVELOPMENT - VM

Photos by: WGSN

FINAL STORE VISUALS

CU

STO

MER

PILLAR

CO

UN

TER

TO

P

FINAL STORE VISUALSFRONT VIEW

LOGO

FINAL STORE VISUALSSIDE VIEW

FINAL STORE VISUALSLEFT VIEW

MENU OF MERCHANDISE

FINAL STORE VISUALSRIGHT VIEW

POLAROIDBACKDROP

DISPLAY UNITS & PROP LIST

DISPLAY UNITS

+ Counter Top+ 3 medium sized cubes + Display grill+ Bag Stand+ Signage + Menu (Pricing of items)

PROPS LIST

+ Wooden blocks + Translucent plastic fabric+ 2 Silver Bowl + Culleries (1 Fork & 1 Spoon)+ 2 Glass bottles + 2 Metal cups+ Ikea Scented sticks+ 1 Mason Jar

NAME CARDS

SWING TAGS

PRICE CARDS

To be displayed on the store display, below each product for convenience of the customer to refer for pricing.

PRODUCT NAMES$PRICE

DIMENSIONS

THYMES$9.90

30 x 20 cm

PACKAGING

WHITE PAPER BAG ($5 & ABOVE)ETC BY PACK

PENCILERASER

CANDLESSTICKERS

PHOTOBOOTHHARDWARE BY PACK

NUTS NECKLACEROPE BRACELET

BROWN PAPER BAGUPSIZE BY PACK

PACK BY PACKDRAWSTRING BAGFLAT ORGANIZER

BOTTLE DRAWSTRING

WRAPPERS

MATERIALS:+ Tissue+ Hemp

ATTACHED: + Thank-you card+ Sticker

Photo by: www.pinterest.com/pin/119838040058272893/

THANK-YOU CARD

PLAYLIST➔ Youth Megatrends A/W 16/17 – Artisan & Elemental➔ Artists: Sinkane, James Bay, FKA Twigs, BANKS, Jungle, Ed Sheeran, The Black Keys,

Angus & Julia Stone, Crystal Fighters

A mix of indie, funk and alternative.

E-COMMERCE

http://bypack.weebly.com/ https://instagram.com/by.pack/

+ With access of internet readily available, PACK has joined tumblr and instagram to cater to the target audience of age 18-30.

+ In addition, QR codes have been generated to allow easier access to PACK’s social media platforms with the use of smart phones.

+ Also, to meet the needs of PACK’s customers, they are able to contact us through email at [email protected] to have their doubts cleared.

E-COMMERCE

INSTAGRAMWEEBLY

LOOKBOOK - RESORT 15/16 *SNEAK PEEK*

FINANCIAL PLANNING

➔ Agreed amount: $80/person

➔ Capital: $400

➔ Separate cost of goods (Purchases) & expenses on packaging/VM/etc (Expenses)

➔ Budget for Purchases: $350

➔ Budget for Expenses: $50

➔ Total estimated purchases: $332.80

➔ Total expected sales: $1898.80➔ Total expected profit: $1566.03

➔ Splitting profit equally

➔ Expected profit per person: $ 313.21

AGENDA1. CUSTOMER (Market Segmentation)2. ORGANIZATION CHART3. BRAND MISSION & VISION4. BRAND CONCEPT & COLLAGE5. BRANDING KEY WORDS6. PRODUCT COLLAGE7. USP8. PRODUCT COLOR SCHEME9. MERCHANDISE ASSORTMENT

10. GANTT CHART11. TIMELINE12. BRANDING13. E-COMMERCE14. MARKETING STRATEGY (4 Ps)15. FINANCIAL PLANNING16. VM CONCEPT17. CONCLUDE

CUSTOMER (MARKET SEGMENTATION):DEMOGRAPHIC :

Age: Young adults age 18 - 30 years old

Interest : Contemporary and artisan aesthetics

They can be of all walks of life and are mostly students who have an average daily allowance of $10.

Habits:

+ Socially conscious shopper + Technologically Savvy

BEHAVIOURAL :

Events : The Local People, etc.

Objective : Sell and market our brand and products to our target consumers

Special Marketing : Digital Fashion week

+ Sponsor products+ Showcase our brand to names in the

fashion industry

https://www-techinasiacom.netdna-ssl.com/wp-content/uploads/2012/05/digital-fashion-week.jpg

CUSTOMER (MARKET SEGMENTATION):

ORGANISATION CHART

Store ManagerCynthia

Branding & Sourcing Manager

Riefa

VM & Finance ManagerJing Ting

Production & Finance Manager

Rian

Product Design & HR Manager

Nicole

PACK applies a functional approach in terms of departmentalisation. This means that our employees are full time workers and they will report to the store manager.

+ Provide a simple and relaxing experience for our customers

+ To create multi-functional quality goods without compromising our budget

+ To ensure we play our part in being eco-friendly and anti animal cruelty

MISSION

VISION

+ PACK aims to provide designer handmade quality goods at affordable prices

BRAND CONCEPT

Archetype: Regular Guy/Girl

Motto: All men and women are created equal

Strengths: + Sense of belonging+ Blend in + Develop ordinary solid virtues

Core Desire:+ Connect with others

Photo by: http://www.trbimg.com/img-546bda4b/turbine/la-et-cm-norton-simon-musee-dorsay-exchange-whistlers-mother-20141118

BRAND CONCEPT

Emotional Selling Point (ESP):

+ Sense of belonging and uniformity

Purpose:

+ A functional and simple common way of living

BRAND CONCEPT

+ Cleanliness + Innocence + Purity

+ Sophistication+ Authority+ Style

Colour Scheme & Meanings

BRAND COLLAGE

BRANDING KEY WORDS

+ Equalized

+ Multi-functional

+ Affordable

UNIQUE SELLING PROPOSITION

EASY IS NATURAL.We like to simplify everything.

For PACK by PACK, our products are made to suit your organizational needs.

For ETC by PACK, we provide you with your basic needs such as stationery and all things miscellaneous to your everyday life.

For HARDWARE by PACK, we bring you the simplest yet stylish accoutrements to your daily outfits.

Furthermore, we like to package our PACK products in the most eco friendly way to play our part in saving the earth. Would you like to join us on this journey?

RESORT 15/16PACK THE KITCHEN

PRODUCT COLOR SCHEME

Photos by: WGSN

PRODUCT COLLAGE

GANTT CHARTSmall Business Concept / Organisation Plan

GANTT CHARTProduct & Sales Plan

GANTT CHARTMarketing, Branding & Visual Merchandising Implementation

Sales Operation

TIMELINE



Sales Operation


20th April

7th May

29th April

BRANDINGSTICKERComes with every purchase with the swing tag

THANK YOU CARDTied to the paper bag, a card that thanks the customer and suggests customers to show off their purchase with a hashtag, #PACKitup

E-COMMERCE





MARKETING STRATEGY: 4Ps

PLACE+ store/booth located at TP Design entrance+ e-commerce (eg. weebly, instagram) to cater to target audience who are readily

on smart devices+ use of QR codes for easier accessibility to the right channel/page

PRICING+ affordable pricing for target audience+ use of odd pricing technique (eg. .90¢)+ prices are marked up for higher profit gains+ discounts are available when bought in sets to appeal better to target audience

MARKETING STRATEGY: 4Ps

(MAIN) PRODUCT+ cater to current trends & need of target audience nowadays; its multi-functional

uses allows users to pack their items easily & efficiently+ the easy-carry lunch bag comes in handy at all times, together with the smaller

organisers to keep their things neat and tidy+ basic colours available helps to pair with anything that they wear and its size is

just right for storage

PROMOTION+ products will continuously be advertised on the website and instagram page

during ‘peak’ hours+ initiating to follow people within our target audience group will allow them to be

aware of our new brand+ QR codes will be featured at various places for people to scan and access our

pages+ use of hashtags for people to locate us easily

1. Brand Story2. Logo Concept Rationale3. Merchandise Assortment4. Product Market Research5. Product Description6. Gantt Chart7. Timeline8. VM Concept

AGENDA1. Final Store Visuals2. Display Units & Props List3. Name Cards4. Swing Tags 5. Price Cards6. Packaging7. Wrappers8. Thank You Card9. Playlist

10. E-Commerce11. Lookbook12. E-Poster13. Pin-Up14. Financial Planning

CONCEPT RATIONALE / BRAND STORY

- P A C K -[pak] noun.

a group of things wrapped or tied together for easy handling or carrying; a bundle, especially one to be carried on the back of an animal or a person.

PACK is a lifestyle label established in 2015 by a group of aspiring designers in SG, whose combination of contemporary aesthetics was interlaced. As its name suggests, we aim to simplify the lives of people through our

products which are made multi-functional. Not only do we provide you with the primitive essentials of organisation, but also products which you are able to pack them in it. PACK brings convenience to an entirely

new level.PACK is a localised label which desires to incorporate all races and languages of SG into the brand. Being the

regular guy, PACK blends well amongst the ordinaries and keeps everything to its minimum, for example, maintaining an achromatic palette and clean cut forms of our products and visual merchandising. Being under

the influence of Maison Margiela and Muji also allowed us to attain great inspiration and this was our way to go in developing our very own brand -

PACK.

CONCEPT RATIONALE - LOGO

AW 16/17 Packaging Forecast

FLAT DESIGNIn trend: Influence from various styles of art including swiss style, minimalism, and styles emerging from Bauhaus

Colour: Black & White➔ Black - sophistication, authority, style➔ White - cleanliness, innocence, purity

Background: Brush strokes➔ Self-painted for a more ‘artisan’ aura

Typography: Da Streets (Font)➔ Painted effect for ‘DIY’ impression

Influence: WGSN➔ Smoky haze fonts are the forecasted trends for AW16/17.➔ Undefined, imprecise and unfinished look through various

mediums adds a vanishing touch to serif fonts

MERCHANDISE ASSORTMENTUPSIZE BY PACKUpsize is our premium product which is the most multi functional clutch in a form of a “lunchbag” which consists of card/phone slots.

PACK BY PACKPack is our range of (PVC) leather wear products that can pack your personal belongings.

ETC BY PACKEtcetera is a collection of miscellaneous products and services such as pencils, erasers, stickers, candles and a polaroid photo booth.

HARDWARE BY PACKHardware is a collection of accessories featuring two main products - the necklace and the bracelet. These accessories revolve around the use of hardware such as bolts and ropes.


1. Means of Control(practical and multifunctional container)

2. Comfort Zone(exude self-confidence)

3. Convey a Message about You (social marker)

4. Create Your Personal Identity (individuality)

B A S I C R O L E S


➔ Helps to find things in their bags that go beyond separate

sections, pouches or cases

➔ Helps to organize their day – don't forget signals, built in

technology for bill-paying

MARKETING POTENTIALS

PRODUCT MARKET RESEARCHPRODUCT TRENDS (BAGS):FOLDED CLUTCH & SOFT BUCKET

Photos by: WGSN

PRODUCT MARKET RESEARCHPRODUCT TRENDS (JEWELLERIES):NAUTICAL ROPE & POLISHED HARDWARE

Photos by: WGSN

GANTT CHART - UPDATEDSALES OPERATION

MARKETING, BRANDING & VM IMPLEMENTATION

29th Apr - 11th May

TIMELINE



Sales Operation


7th May

20th April

29th April

MARKETING, BRANDING &VM IMPLEMENTATION

STORE LAYOUT

➔ Theme colour: White

➔ Positive traits - simplicity, efficiency, sophistication

➔ Negative traits - cold, unfriendly

➔ Theme: Kitchen - Rustic-style- Welcoming atmosphere to invite

customers to approach store- Use of kitchen items (eg.chopping

board, apron, utensils)

FIRST DEVELOPMENT - VM

Photos by: WGSN

FINAL STORE VISUALS

CU

STO

MER

PILLAR

CO

UN

TER

TO

P

FINAL STORE VISUALSFRONT VIEW

LOGO

FINAL STORE VISUALSSIDE VIEW

FINAL STORE VISUALSLEFT VIEW

MENU OF MERCHANDISE

FINAL STORE VISUALSRIGHT VIEW

POLAROIDBACKDROP

DISPLAY UNITS & PROP LIST

DISPLAY UNITS

+ Counter Top+ 3 medium sized cubes + Display grill+ Bag Stand+ Signage + Menu (Pricing of items)

PROPS LIST

+ Wooden blocks + Translucent plastic fabric+ 2 Silver Bowl + Culleries (1 Fork & 1 Spoon)+ 2 Glass bottles + 2 Metal cups+ Ikea Scented sticks+ 1 Mason Jar

NAME CARDS

SWING TAGS

PRICE CARDS

To be displayed on the store display, below each product for convenience of the customer to refer for pricing.

PRODUCT NAMES$PRICE

DIMENSIONS

THYMES$9.90

30 x 20 cm

PACKAGING

WHITE PAPER BAG ($5 & ABOVE)ETC BY PACK

PENCILERASER

CANDLESSTICKERS

PHOTOBOOTHHARDWARE BY PACK

NUTS NECKLACEROPE BRACELET

BROWN PAPER BAGUPSIZE BY PACK

PACK BY PACKDRAWSTRING BAGFLAT ORGANIZER

BOTTLE DRAWSTRING

WRAPPERS

MATERIALS:+ Tissue+ Hemp

ATTACHED: + Thank-you card+ Sticker

Photo by: www.pinterest.com/pin/119838040058272893/

THANK-YOU CARD

PLAYLIST➔ Youth Megatrends A/W 16/17 – Artisan & Elemental➔ Artists: Sinkane, James Bay, FKA Twigs, BANKS, Jungle, Ed Sheeran, The Black Keys,

Angus & Julia Stone, Crystal Fighters

A mix of indie, funk and alternative.

E-COMMERCE





E-COMMERCE

INSTAGRAMWEEBLY

LOOKBOOK - RESORT 15/16 *SNEAK PEEK*

FINANCIAL PLANNING

➔ Agreed amount: $80/person

➔ Capital: $400

➔ Separate cost of goods (Purchases) & expenses on packaging/VM/etc (Expenses)

➔ Budget for Purchases: $350

➔ Budget for Expenses: $50

➔ Total estimated purchases: $332.80

➔ Total expected sales: $1898.80➔ Total expected profit: $1566.03

➔ Splitting profit equally

➔ Expected profit per person: $ 313.21

THANK YOU谢谢

TERIMA KASIHந றி

PACK

Design

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