Pacakge Trends Time Plan V1
Transcript of Pacakge Trends Time Plan V1
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2012China Package & GraphicDesign Trend Proposal
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Samsung is aiming to gain better understanding of the emerging Package and graphic design trends in China for better innovation orientation and design inspiration.
As the leading trend service provider in China, FromD has delicate trend watcher and trends watching database. The annual 'China Design Trend Book’ is not only introduced in China but also at Milan design week every year.
Samsung has asked FromD to make a specific design trend report in terms of Package and Graphic design of Chinese market, with general China social‐culture background information added.
Background
FromD’s Annual China Design Book
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Main Research Objective is to
Provide clear information of emerging China package and graphic design trends
Analyze the successful cases
Find out the most influencing package and graphic design trend themes, and
Provide trend guide to inspire Samsung design team for further design development for Chinese market in package design.
Objectives
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ScopeResources: FromD’s own Databank, SDC’s expert interview, and Desk research findings
Social‐culture: mainly focusing on social, culture and lifestyle factors;
Package Industry: 3C (<30%); fashion, luxury, sports, architecture, food ( >60%), others (<10%)
Synthesis: trend findings to themes analysis
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Scope
6 Process
7 Time Plan
8 Work Plan
9 DeliverablesA. Mega‐Social Trends
Trends points that indicate social, culture or history background, and the story of displayed images/product.
10 DeliverablesB. Design Theme Trends
Emotional words such as bright mix, with indication of design elements application (e.g. color, graphic, material. Etc.)
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Thank You For Your Attention.