PAC Summit - Online Campaigning
-
Upload
jon-worth -
Category
Social Media
-
view
650 -
download
0
description
Transcript of PAC Summit - Online Campaigning
EU Online CampaigningPAC Summit
Jon Worth | @jonworthPPT: j.mp/JWpacPPT (15mb) | Slideshare: j.mp/JWpacSS
1.Should you evenmake this public?
2.How do you separate
signal from the noise?
Make something physical
Put people on the street
Use the EuropeanCitizens’ Initiative(?)
Allow forpersonalisation
3.What’s your
SMART objective?
SMART objectives for the web
1. Specific – Objectives should specify what they want to achieve.
2. Measurable – You should be able to measure whether you are meeting the objectives or not.
3. Achievable - Are the objectives you set, achievable and attainable?
4. Realistic – Can you realistically achieve the objectives with the resources you have?
5. Time – When do you want to achieve the set objectives?
Hybrid
Should you even make this public?
How do you separate the signal from the noise?
What’s your SMART objective?
Recap
Creative Commons ImagesEthernet Cables http://www.flickr.com/photos/skreuzer/508996746/ Bee http://www.flickr.com/photos/iamtreesha/7894625598/ Tap http://www.flickr.com/photos/54799099@N00/4816226411/ Schaake http://www.flickr.com/photos/aldeadle/7557446200/ Shark Fins http://www.flickr.com/photos/25802865@N08/8414942193/ ACTA march http://www.flickr.com/photos/48740995@N03/6863723819/ Power Station http://www.flickr.com/photos/freefoto/3844250043/ Greek Poverty http://www.flickr.com/photos/v1ctor/4743268722/ Screaming http://www.flickr.com/photos/ritamika/5220236802/
Exhaust http://www.flickr.com/photos/environmentblog/7190921060/ Maize http://www.flickr.com/photos/iita-media-library/5761978718/ Volvo Truck https://www.flickr.com/photos/94418464@N08/8612353409/ Cameron https://www.flickr.com/photos/worldeconomicforum/5434138772 Juncker https://www.flickr.com/photos/120709985@N05/14097182924/ TTIP https://www.flickr.com/photos/campact/14088882391/
Hugh’s Fish Fight http://www.allabouttheidea.co.uk/blog/fishy-brand-activity/hughs-big-fish-fight-update-2/
Vattenfall Climate Case from http://publicaffairs2point0.eu/2008/10/28/spring-comes-early-to-place-luxembourg-or/
EU Online CampaigningPAC Summit
Jon Worth | @jonworthPPT: j.mp/JWpacPPT (15mb) | Slideshare: j.mp/JWpacSS