PaaS na prática para soluções B2B - Oracle · PaaS na prática para soluções B2B Oracle...

PaaS na prática para soluções B2BOracle Customer Experience Cloud

Walter HildebrandiLAD CX Products DirectorOracle ApplicationsJune, 2015

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |


Congratulations! You have a new House

You need additional features

You want to change the colors/ layout

2


Congratulations! You have a new SaaS

You need additional features

You want to change the colors/ layout

3


What Tools do you have?

4


What Tools do you have?

5

Changing the look and feel Add an addition


What tools do you have in SaaS?

6

Oracle SaaS + Extensibility Components Oracle PaaS Services

Tailor Enrich


Examples: Business Benefits:

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How customers enrich their CX cloud

Business Value of Enriching

Create a Mobile App1

2

3

4

5

External Document Sharing

Unify and Simplify BI

Get certified 3rd Party Apps

Develop App & Access External Data

Assist sales reps with automated lead follow-up

Share documents with partners

Gain visibility into partner sales data quickly

Create stunning proposals, contests for reps

Create drug application for MD

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | 8

Tailor within SaaS. Enrich with PaaS.

Personalize Your CX Cloud

Database Cloud

Developer Cloud

JavaCloud

Documents Cloud

BICloud

Data storage

Data import

Logic and

business rules

UI modifications

Full power of J2EE

Source code

management

Build deploy tools

Web service repository

External document

collaboration

Offline syncing

Web, mobile,

desktop

Enterprise

analytics

Reporting

Oracle CX Cloud

Rich tailoring

capabilities

Mobile support

Embedded social

collaboration

Tailor approvals/

workflows

CloudMarketplace

MobileCloud

Unique apps

By cloud partners

Certified

Mobile APIs

Federated identity

Mobile security

Any platform, any

device

One Cloud Platform


Tailoring / Enriching to Meet Specific Business Needs

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Do More Within Your Cloud. Make It Your Own.

Tailor User ExperienceSaaS Extend SaaS Cloud PaaS

Integrate SaaS Cloud PaaS

Analyze SaaS Cloud PaaS

Do more In the Cloud.


A Modern Cloud for a Modern BusinessDrives the Demand for SaaS with PaaS

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Extend

Tailor applications to your business and Extend with PaaS

Integrate

Integrate with PaaS across cloud, on-premises, mobile, IoT, 3rd party apps

1 2

SaaS + PaaS

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Analyze

Analyze with PaaS data from SaaS and other sources


What is Extend SaaS with PaaS?

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Rapidly build new functionality1Oracle SaaS extensions in minutes built by LOB users as mash ups of Oracle SaaS and other cloud and on-premapps with built-in Single Sign On

2 Quickly create new mobile appsMobile enable SaaS extensions or build new mobile apps with published or “build your own” APIs, built-in security, notifications and offline functionality

3 Securely share SaaS related documentsSecure storage & collaboration for SaaS related documents involving internal & external users across different devices, integrated with enterprise content management


What is Integrate SaaS with PaaS?

Oracle Confidential – Internal 12

Simplify connections and processes1Point and click connectivity for SaaS applications with pre-built adapters, process accelerators and federated SSO

2 Innovate faster with less costCustom SOAP/REST integrations for Oracle SaaS with API management and SDKs to “build your own adapters”

4 Zero learning curve for hybrid integrationsProven standards to integrate SaaS with other cloud apps, on-prem Oracle and non-Oracle apps

3 Manage all connections in one placeSingle platform to manage all SaaS integrations, application services, process, data, events, and identity


What is Analyze with PaaS?

Oracle Confidential – Internal 13

Blend SaaS data with other enterprise data1 Blend SaaS data with data from other bespoke Oracle or non-Oracle applications on-premise or in Cloud

2 Blend SaaS data with older on-prem apps Blend SaaS data with data from older versions of Oracle on-prem apps that cannot be serviced by OTBI-E

4 Analytic mashups for line of business usersExtract SaaS data and mash up with small volumes of data from spreadsheets or extracts from other systems

3 Data visualization for line of business usersExtract SaaS data for self-service data visualization and basic analysis


PaaS for B2B companies

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Oracle CXComplete Customer Experience Platform

Oracle Marketing

Integrated Customer Experience Foundation

Social Network Mobile Integrations

Oracle Sales

Oracle CPQ

Oracle Commerce

Oracle Service

Oracle Social

Analytic KPIs & Dashboards

Predictive Analytics


Oracle Sales

Oracle Service

Sales rep schedules a customer meeting

While waiting for the meeting he checks his tablet and gets a full 360o

view of the customer

During the meeting customer asks for a maintenance in an industry plant

Sales rep checks availability and schedules the maintenance

Customer digitally signs the request

Document is forwarded to the 3rd party technician

Message is sent to the plant manager to notify about the maintenance

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