P9PiperWaite Portfolio

21
Portfolio Piper Waite

description

My digital portfolio for Brother Judkins' COMM130 class.

Transcript of P9PiperWaite Portfolio

  • Portfolio

    Piper Waite

  • PiperWaite

    48 W 2nd

    S, Rexburg

    , ID 83440

    Apt #17

    cherripw@

    byui.edu

    208.220.04

    50

    pipersdesig

    nblog.word

    press.com

    www.faceb

    ook.com/p

    ixelraycrea

    tive

    www.insta

    gram.com/

    pixelray.cre

    ative

    357

    911

    13

    15

    17

    19

  • PiperWaite

    48 W 2nd

    S, Rexburg

    , ID 83440

    Apt #17

    cherripw@

    byui.edu

    208.220.04

    50

    pipersdesig

    nblog.word

    press.com

    www.faceb

    ook.com/p

    ixelraycrea

    tive

    www.insta

    gram.com/

    pixelray.cre

    ative

    Table of Contents

    357

    911

    13

    15

    17

    19

    Logos

    Letterhead

    Business C

    ard

    Montage

    Event Ad

    Photodesig

    n

    Webpage

    Brochure

    Flier

  • LogosInstru

    ctor

    Course

    Date

    tools/pro

    grams

    Descriptio

    n

    Process

    Message

    Audience

    top thing

    learned

    color sch

    eme and co

    lor names

    title/bod

    y font na

    mes

    and cate

    gories

    Joel Judkin

    s

    Comm 130

    Section 7

    June 6, 20

    15

    Adobe Illu

    strator

    A logo for

    a smoothie

    shop.

    After finall

    y coming u

    p with a b

    usiness nam

    e, I then ha

    d

    to figure w

    hat I wante

    d the them

    e and the c

    olor schem

    e to

    be. I chose

    this logo

    as the final

    one becau

    se I wanted

    to

    relate straw

    berries with

    the brand,

    as fresa is

    strawberry

    in spanish.

    I also want

    ed to have

    an icon of

    a smoothi

    e as

    well, so aft

    er spending

    a while dr

    awing some

    out I got t

    o

    one I liked

    . I wanted

    bubbly, ki

    nd of fun a

    nd easy to

    read

    words for

    the text an

    d then a sc

    ripty font f

    or smoothi

    es

    smaller be

    low.

    I wanted th

    e message t

    o be bright

    and fun, a

    nd

    delicious a

    nd inviting

    .

    Anyone wh

    o likes refr

    eshing and

    bright, flav

    orful

    smoothies.

    I learned h

    ow to come

    up with di

    fferent logo

    s for

    the same bu

    siness with

    out being r

    epetitive.

    Kind of com

    plimentary

    ; Lime and

    Red

    Title: Saba

    ndija San

    s Serif

    Subtitle: S

    atisfy Scr

    ipt

  • LogosJoel J

    udkins

    Comm 130

    Section 7

    June 6, 20

    15

    Adobe Illu

    strator

    A logo for

    a smoothie

    shop.

    After finall

    y coming u

    p with a b

    usiness nam

    e, I then ha

    d

    to figure w

    hat I wante

    d the them

    e and the c

    olor schem

    e to

    be. I chose

    this logo

    as the final

    one becau

    se I wanted

    to

    relate straw

    berries with

    the brand,

    as fresa is

    strawberry

    in spanish.

    I also want

    ed to have

    an icon of

    a smoothi

    e as

    well, so aft

    er spending

    a while dr

    awing some

    out I got t

    o

    one I liked

    . I wanted

    bubbly, ki

    nd of fun a

    nd easy to

    read

    words for

    the text an

    d then a sc

    ripty font f

    or smoothi

    es

    smaller be

    low.

    I wanted th

    e message t

    o be bright

    and fun, a

    nd

    delicious a

    nd inviting

    .

    Anyone wh

    o likes refr

    eshing and

    bright, flav

    orful

    smoothies.

    I learned h

    ow to come

    up with di

    fferent logo

    s for

    the same bu

    siness with

    out being r

    epetitive.

    Kind of com

    plimentary

    ; Lime and

    Red

    Title: Saba

    ndija San

    s Serif

    Subtitle: S

    atisfy Scr

    ipt

    Fresa Fresca Smoothies

  • Instructor

    Course

    Date

    tools/pro

    grams

    Descriptio

    n

    Process

    Message

    Audience

    top thing

    learned

    color sch

    eme and co

    lor names

    title/bod

    y font na

    mes

    and cate

    gories

    Joel Judkin

    s

    Comm 130

    Section 7

    June 13, 2

    015

    Adobe Illu

    strator, Ad

    obe InDesi

    gn

    Letterhead

    for Fresa F

    resca.

    I first look

    ed up ideas

    online of l

    etterheads

    and found

    some

    that I liked

    . I drew in

    spiration fr

    om them an

    d sketched

    a few

    thumbnail

    s. Then on

    ce I had a g

    ood idea o

    f what I wa

    nted

    I went into

    InDesign a

    nd messed

    around w

    ith shapes

    and

    placement

    of the logo

    and inform

    ation. I rea

    lly liked th

    e

    idea of the

    green wavy

    shape on

    the side. I

    wanted to k

    eep

    the design

    simple bu

    t interestin

    g.

    Simple, de

    licious, yet

    profession

    al.

    Business in

    teractions-

    proffesion

    als.

    How to ma

    ke a letterh

    ead, and ho

    w to fit th

    ings on a

    business ca

    rd.

    Complimen

    tary red an

    d green

    Title: Saba

    ndija San

    s Serif

    Subtitle: S

    atisfy Scr

    ipt

    Copy: Myr

    iad Pro S

    ans Serif

    Letterhead

  • Joel Judkin

    s

    Comm 130

    Section 7

    June 13, 2

    015

    Adobe Illu

    strator, Ad

    obe InDesi

    gn

    Letterhead

    for Fresa F

    resca.

    I first look

    ed up ideas

    online of l

    etterheads

    and found

    some

    that I liked

    . I drew in

    spiration fr

    om them an

    d sketched

    a few

    thumbnail

    s. Then on

    ce I had a g

    ood idea o

    f what I wa

    nted

    I went into

    InDesign a

    nd messed

    around w

    ith shapes

    and

    placement

    of the logo

    and inform

    ation. I rea

    lly liked th

    e

    idea of the

    green wavy

    shape on

    the side. I

    wanted to k

    eep

    the design

    simple bu

    t interestin

    g.

    Simple, de

    licious, yet

    profession

    al.

    Business in

    teractions-

    proffesion

    als.

    How to ma

    ke a letterh

    ead, and ho

    w to fit th

    ings on a

    business ca

    rd.

    Complimen

    tary red an

    d green

    Title: Saba

    ndija San

    s Serif

    Subtitle: S

    atisfy Scr

    ipt

    Copy: Myr

    iad Pro S

    ans Serif

    Letterhead

  • Instructor

    Course

    Date

    tools/pro

    grams

    Descriptio

    n

    Process

    Message

    Audience

    top thing

    learned

    color sch

    eme and co

    lor names

    title/bod

    y font na

    mes

    and cate

    gories

    Joel Judkin

    s

    Comm 130

    Section 7

    June 13, 2

    015

    Adobe Illu

    strator, Ad

    obe InDesi

    gn

    Business C

    ard for Fres

    a Fresca

    As with the

    letterhead

    , I drew a

    lot of inspi

    ration from

    examples o

    nline. I wa

    nted it to c

    losely matc

    h the lette

    rhead,

    so I used th

    e same sha

    pes, colors

    , fonts, and

    positionin

    g. I

    had to mak

    e sure to ke

    ep the fon

    t small, an

    d the align

    ment

    visually ap

    pealing.

    Simple, de

    licious, yet

    profession

    al.

    Business in

    teractions-

    profession

    als.

    How to fit

    lots of info

    rmation on

    a small bu

    siness card

    without cro

    wding it.

    Complimen

    tary red an

    d green

    Title: Saba

    ndija San

    s Serif

    Subtitle: S

    atisfy Scr

    ipt

    Copy: Myr

    iad Pro S

    ans Serif

    Business Card

  • Joel Judkin

    s

    Comm 130

    Section 7

    June 13, 2

    015

    Adobe Illu

    strator, Ad

    obe InDesi

    gn

    Business C

    ard for Fres

    a Fresca

    As with the

    letterhead

    , I drew a

    lot of inspi

    ration from

    examples o

    nline. I wa

    nted it to c

    losely matc

    h the lette

    rhead,

    so I used th

    e same sha

    pes, colors

    , fonts, and

    positionin

    g. I

    had to mak

    e sure to ke

    ep the fon

    t small, an

    d the align

    ment

    visually ap

    pealing.

    Simple, de

    licious, yet

    profession

    al.

    Business in

    teractions-

    profession

    als.

    How to fit

    lots of info

    rmation on

    a small bu

    siness card

    without cro

    wding it.

    Complimen

    tary red an

    d green

    Title: Saba

    ndija San

    s Serif

    Subtitle: S

    atisfy Scr

    ipt

    Copy: Myr

    iad Pro S

    ans Serif

    Business Card

  • Instructor

    Course

    Date

    tools/pro

    grams

    Descriptio

    n

    Process

    Message

    Audience

    top thing

    learned

    color sch

    eme and co

    lor names

    title/bod

    y font na

    mes

    and cate

    gories

    Montage

    Joel Judkin

    s

    Comm 130

    Section 7

    May 30, 20

    15

    Adobe Pho

    toshop

    An inspirat

    ional/spiri

    tual montag

    e made blen

    ding 4 diff

    erent

    pictures to

    gether in P

    hotoshop,

    and then a

    dding text.

    I first just

    searched t

    hrough som

    e quotes on

    google un

    til I

    found one

    that painted

    a picture i

    n my head

    . When I fo

    und

    this one, I

    then searc

    hed for pic

    tures that

    I could ble

    nd

    together, s

    uch as a pe

    rson and s

    tars/sky. I

    chose a few

    photos that

    I could ov

    erlay for ex

    tra vibranc

    e and to ge

    t

    the color I

    wanted. I t

    hen just b

    lended the

    stars into

    the

    sunset picu

    re with a v

    ery soft bru

    sh so I cou

    ld more

    control. I a

    dded a slig

    ht glow aro

    und the tex

    t to make it

    look like t

    he stars.

    The messag

    e is suppo

    sed to be in

    spiring, and

    the

    bright colo

    rs should a

    ppeal to th

    e imaginat

    ion.

    The audien

    ce is youn

    g people, y

    oung adul

    ts, anyone

    who needs

    a lift.

    I mostly pr

    acticed and

    refreshed

    my photos

    hop

    skills.

    Analogous,

    Pink/Viole

    t, Purple, I

    ndigo/Blue

    Title: Simp

    lifica San

    s serif

    Subtitle: C

    aneletter S

    cript Scr

    ipt

  • Montage

    Joel Judkin

    s

    Comm 130

    Section 7

    May 30, 20

    15

    Adobe Pho

    toshop

    An inspirat

    ional/spiri

    tual montag

    e made blen

    ding 4 diff

    erent

    pictures to

    gether in P

    hotoshop,

    and then a

    dding text.

    I first just

    searched t

    hrough som

    e quotes on

    google un

    til I

    found one

    that painted

    a picture i

    n my head

    . When I fo

    und

    this one, I

    then searc

    hed for pic

    tures that

    I could ble

    nd

    together, s

    uch as a pe

    rson and s

    tars/sky. I

    chose a few

    photos that

    I could ov

    erlay for ex

    tra vibranc

    e and to ge

    t

    the color I

    wanted. I t

    hen just b

    lended the

    stars into

    the

    sunset picu

    re with a v

    ery soft bru

    sh so I cou

    ld more

    control. I a

    dded a slig

    ht glow aro

    und the tex

    t to make it

    look like t

    he stars.

    The messag

    e is suppo

    sed to be in

    spiring, and

    the

    bright colo

    rs should a

    ppeal to th

    e imaginat

    ion.

    The audien

    ce is youn

    g people, y

    oung adul

    ts, anyone

    who needs

    a lift.

    I mostly pr

    acticed and

    refreshed

    my photos

    hop

    skills.

    Analogous,

    Pink/Viole

    t, Purple, I

    ndigo/Blue

    Title: Simp

    lifica San

    s serif

    Subtitle: C

    aneletter S

    cript Scr

    ipt

  • Instructor

    Course

    Date

    tools/pro

    grams

    Descriptio

    n

    Process

    Message

    Audience

    top thing

    learned

    color sch

    eme and co

    lor names

    title/bod

    y font na

    mes

    and cate

    gories

    Joel Judkin

    s

    Comm 130

    Section 7

    May 17, 20

    15

    Microsoft W

    ord

    A poster pr

    omoting a

    clothing d

    rive that d

    onates dres

    ses to

    women in n

    eed.

    I first foun

    d a picture

    in a cloth

    ing catalog

    and then s

    canned

    it to use. I t

    hen chose

    colors to u

    se from the

    photo to t

    ie

    everything

    together. I

    wanted to

    keep the f

    eeling light

    , and

    I wanted th

    ere to be en

    ough whit

    e space.

    Promoting

    the donati

    on of dress

    es to this d

    rive.

    Women of

    all ages, m

    ostly adult

    s.

    I learned h

    ow to desig

    n somethin

    g like this

    in

    Microsoft W

    ord in case

    I ever need

    to use it a

    gain.

    I picked co

    lors from t

    he scanned

    photo to u

    se for my

    text colors

    . I used br

    own, pink,

    green, and

    yellow.

    Title: Free

    style Scrip

    t script;

    Gulim san

    s serif

    Copy: Gul

    im sans s

    erif

    Event Ad

  • Joel Judkin

    s

    Comm 130

    Section 7

    May 17, 20

    15

    Microsoft W

    ord

    A poster pr

    omoting a

    clothing d

    rive that d

    onates dres

    ses to

    women in n

    eed.

    I first foun

    d a picture

    in a cloth

    ing catalog

    and then s

    canned

    it to use. I t

    hen chose

    colors to u

    se from the

    photo to t

    ie

    everything

    together. I

    wanted to

    keep the f

    eeling light

    , and

    I wanted th

    ere to be en

    ough whit

    e space.

    Promoting

    the donati

    on of dress

    es to this d

    rive.

    Women of

    all ages, m

    ostly adult

    s.

    I learned h

    ow to desig

    n somethin

    g like this

    in

    Microsoft W

    ord in case

    I ever need

    to use it a

    gain.

    I picked co

    lors from t

    he scanned

    photo to u

    se for my

    text colors

    . I used br

    own, pink,

    green, and

    yellow.

    Title: Free

    style Scrip

    t script;

    Gulim san

    s serif

    Copy: Gul

    im sans s

    erif

    Event Ad

  • Instructor

    Course

    Date

    tools/pro

    grams

    Descriptio

    n

    Process

    Message

    Audience

    top thing

    learned

    color sch

    eme and co

    lor names

    title/bod

    y font na

    mes

    and cate

    gories

    Joel Judkin

    s

    Comm 130

    Section 7

    May 22, 20

    15

    Adobe Pho

    toshop

    Practicing

    with Photo

    shop edits

    of an origi

    nal photo,

    and

    creating a d

    esign with

    a color sch

    eme based

    on that ph

    oto.

    First I took

    a bunch o

    f photos, t

    hen chose

    the one wi

    th the

    color sche

    me I liked

    best. I edi

    ted the pho

    to to make

    the

    colors the

    way I want

    ed theme f

    or my color

    scheme, a

    nd

    then added

    in the des

    ign and quo

    te. I used P

    hotoshop f

    or

    all of this.

    I wanted to

    use petal-l

    ike shapes

    for my colo

    r

    swatches to

    match the

    flower-the

    me of my d

    esign. The

    color sche

    me is very

    contrasting

    . I feel like

    the round

    edges inco

    rperated th

    roughout th

    e design u

    nifies it all

    ,

    and theres

    enough wh

    ite space to

    keep it sim

    ple.

    Bright and

    happy, kin

    d of energe

    tic.

    Anyone wh

    o likes brig

    ht colors a

    nd/flowers.

    I mostly le

    arned how

    vectors and

    shapes wo

    rked in

    Photoshop.

    Complimen

    tary, red a

    nd green.

    Title: Ched

    darjack ~

    script

    Copy: Deja

    Vu Serif Bo

    ok ~ serif/

    slab serif

    Photodesign

  • Joel Judkin

    s

    Comm 130

    Section 7

    May 22, 20

    15

    Adobe Pho

    toshop

    Practicing

    with Photo

    shop edits

    of an origi

    nal photo,

    and

    creating a d

    esign with

    a color sch

    eme based

    on that ph

    oto.

    First I took

    a bunch o

    f photos, t

    hen chose

    the one wi

    th the

    color sche

    me I liked

    best. I edi

    ted the pho

    to to make

    the

    colors the

    way I want

    ed theme f

    or my color

    scheme, a

    nd

    then added

    in the des

    ign and quo

    te. I used P

    hotoshop f

    or

    all of this.

    I wanted to

    use petal-l

    ike shapes

    for my colo

    r

    swatches to

    match the

    flower-the

    me of my d

    esign. The

    color sche

    me is very

    contrasting

    . I feel like

    the round

    edges inco

    rperated th

    roughout th

    e design u

    nifies it all

    ,

    and theres

    enough wh

    ite space to

    keep it sim

    ple.

    Bright and

    happy, kin

    d of energe

    tic.

    Anyone wh

    o likes brig

    ht colors a

    nd/flowers.

    I mostly le

    arned how

    vectors and

    shapes wo

    rked in

    Photoshop.

    Complimen

    tary, red a

    nd green.

    Title: Ched

    darjack ~

    script

    Copy: Deja

    Vu Serif Bo

    ok ~ serif/

    slab serif

    Photodesign

  • Instructor

    Course

    Date

    tools/pro

    grams

    Descriptio

    n

    Process

    Message

    Audience

    top thing

    learned

    color sch

    eme and co

    lor names

    title/bod

    y font na

    mes

    and cate

    gories

    Joel Judkin

    s

    Comm 130

    Section 7

    June 28, 2

    015

    TextWrangl

    er, Adobe D

    reamweaver

    This is a s

    imple web

    page I crea

    ted display

    ing my logo

    .

    I first did t

    he html an

    d put all th

    e text in th

    e right plac

    es,

    and then I

    went in an

    d just mess

    ed with the

    css. I chan

    ged

    the colors o

    f the heade

    rs and links

    , as well as

    the text an

    d

    background

    . I added a

    backgroun

    d and a dro

    p shadow,

    which made

    it look mo

    re exciting.

    I also made

    the

    background

    slightly tr

    ansparent f

    or fun.

    I wanted th

    e message t

    o be simple

    and inviti

    ng, and

    make peop

    le hungry

    and want a

    smoothie.

    People who

    like smoo

    thies.

    I was alrea

    dy familiar w

    ith html an

    d css, so I

    guess what

    I learned

    from this w

    as how to

    add a

    background

    in css usin

    g the cov

    er value.

    Complimen

    tary:

    Red: #EF3

    B44

    Green: #8C

    C63F

    Title: Satis

    fy- script;

    Georgia- se

    rif; serif- se

    rif

    Copy: Cali

    bri- sans-s

    erif; sans-s

    erif- sans-s

    erif

    Webpage

  • Joel Judkin

    s

    Comm 130

    Section 7

    June 28, 2

    015

    TextWrangl

    er, Adobe D

    reamweaver

    This is a s

    imple web

    page I crea

    ted display

    ing my logo

    .

    I first did t

    he html an

    d put all th

    e text in th

    e right plac

    es,

    and then I

    went in an

    d just mess

    ed with the

    css. I chan

    ged

    the colors o

    f the heade

    rs and links

    , as well as

    the text an

    d

    background

    . I added a

    backgroun

    d and a dro

    p shadow,

    which made

    it look mo

    re exciting.

    I also made

    the

    background

    slightly tr

    ansparent f

    or fun.

    I wanted th

    e message t

    o be simple

    and inviti

    ng, and

    make peop

    le hungry

    and want a

    smoothie.

    People who

    like smoo

    thies.

    I was alrea

    dy familiar w

    ith html an

    d css, so I

    guess what

    I learned

    from this w

    as how to

    add a

    background

    in css usin

    g the cov

    er value.

    Complimen

    tary:

    Red: #EF3

    B44

    Green: #8C

    C63F

    Title: Satis

    fy- script;

    Georgia- se

    rif; serif- se

    rif

    Copy: Cali

    bri- sans-s

    erif; sans-s

    erif- sans-s

    erif

    Webpage

  • Instructor

    Course

    Date

    tools/pro

    grams

    Descriptio

    n

    Process

    Message

    Audience

    top thing

    learned

    color sch

    eme and co

    lor names

    title/bod

    y font na

    mes

    and cate

    gories

    Joel Judkin

    s

    Comm 130

    Section 7

    July 12, 20

    15

    Adobe Illu

    strator, Ad

    obe InDesi

    gn

    A two-sided

    travel broc

    hure

    I chose to

    make a bro

    chure abou

    t Bear Lake

    because I

    go

    there mult

    iple times

    with my fa

    mily every

    year and s

    o its

    something

    I know a b

    it about an

    d enjoy. T

    hen I made

    a

    logo in illu

    strator.I wa

    nted my b

    rochure to

    just be a si

    mple

    tri-fold, so

    I looked u

    p the dime

    nsions and

    set up my

    document. T

    hen I had

    to figure o

    ut how I w

    anted to se

    t

    up my des

    ign. I refer

    red to sketc

    hes Id don

    e earlier w

    hen

    coming up

    with an id

    ea and wen

    t from there

    . I found

    pictures on

    line and us

    ed them to

    add visua

    l interest.

    I wanted to

    let people

    who were

    visiting Bea

    r Lake

    know that

    there are f

    un things t

    o do there

    and quick

    ly

    outline som

    e of those

    things.

    Anyone va

    cationing at

    Bear Lake

    .

    I learned h

    ow to figur

    e out what

    to put on e

    ach

    page and h

    ow to lay o

    ut the infor

    mation so i

    t all

    fit right.

    Indigo and

    Lime, kind

    of Complim

    entary

    Bellota S

    ans serif

    ATC Laure

    l Serif

    Brochure

  • Joel Judkin

    s

    Comm 130

    Section 7

    July 12, 20

    15

    Adobe Illu

    strator, Ad

    obe InDesi

    gn

    A two-sided

    travel broc

    hure

    I chose to

    make a bro

    chure abou

    t Bear Lake

    because I

    go

    there mult

    iple times

    with my fa

    mily every

    year and s

    o its

    something

    I know a b

    it about an

    d enjoy. T

    hen I made

    a

    logo in illu

    strator.I wa

    nted my b

    rochure to

    just be a si

    mple

    tri-fold, so

    I looked u

    p the dime

    nsions and

    set up my

    document. T

    hen I had

    to figure o

    ut how I w

    anted to se

    t

    up my des

    ign. I refer

    red to sketc

    hes Id don

    e earlier w

    hen

    coming up

    with an id

    ea and wen

    t from there

    . I found

    pictures on

    line and us

    ed them to

    add visua

    l interest.

    I wanted to

    let people

    who were

    visiting Bea

    r Lake

    know that

    there are f

    un things t

    o do there

    and quick

    ly

    outline som

    e of those

    things.

    Anyone va

    cationing at

    Bear Lake

    .

    I learned h

    ow to figur

    e out what

    to put on e

    ach

    page and h

    ow to lay o

    ut the infor

    mation so i

    t all

    fit right.

    Indigo and

    Lime, kind

    of Complim

    entary

    Bellota S

    ans serif

    ATC Laure

    l Serif

    Brochure

  • Instructor

    Course

    Date

    tools/pro

    grams

    Descriptio

    n

    Process

    Message

    Audience

    top thing

    learned

    title/bod

    y font na

    mes

    and cate

    gories

    Joel Judkin

    s

    Comm 130

    Section 7

    May 9, 201

    5

    Adobe InD

    esign

    A black an

    d white fli

    er for the G

    raduate Lea

    dership

    Conference

    .

    I used Adob

    e InDesign

    for my pro

    ject, and I

    learned a l

    ot

    from this.

    It took a fe

    w sketches

    to finally c

    ome up wit

    h an

    idea for a d

    esign. Wi

    th the help

    of critique

    s, I was ab

    le

    to use the i

    mbalanced

    elements to

    my advant

    age to creat

    e

    asymmetry

    , which ga

    ve the des

    ign contras

    t. By repea

    ting

    these imba

    lances I wa

    s able to cr

    eate repetit

    ion, which

    unified the

    design.

    The idea is

    to give off

    a professio

    nal feel.Th

    e message

    is that this

    is a very b

    usiness-ori

    ented conf

    erence, and

    the use of

    plain fonts

    helps brin

    g it across

    .

    The audien

    ce is stude

    nts that are

    graduatin

    g soon

    and want to

    know how

    to enter th

    e business

    world

    and succee

    d in their f

    uture caree

    rs.

    I learned t

    hat the fon

    t is a very i

    mportant w

    ay to

    communica

    te the over

    all messag

    e of the de

    sign. I

    need to pa

    y close atte

    ntion to th

    e fonts I u

    se and

    the messag

    aes they mi

    ght convey

    .

    Title: Cret

    e Round, R

    egular

    Copy: Cali

    bri, Light

    Flier

  • Joel Judkin

    s

    Comm 130

    Section 7

    May 9, 201

    5

    Adobe InD

    esign

    A black an

    d white fli

    er for the G

    raduate Lea

    dership

    Conference

    .

    I used Adob

    e InDesign

    for my pro

    ject, and I

    learned a l

    ot

    from this.

    It took a fe

    w sketches

    to finally c

    ome up wit

    h an

    idea for a d

    esign. Wi

    th the help

    of critique

    s, I was ab

    le

    to use the i

    mbalanced

    elements to

    my advant

    age to creat

    e

    asymmetry

    , which ga

    ve the des

    ign contras

    t. By repea

    ting

    these imba

    lances I wa

    s able to cr

    eate repetit

    ion, which

    unified the

    design.

    The idea is

    to give off

    a professio

    nal feel.Th

    e message

    is that this

    is a very b

    usiness-ori

    ented conf

    erence, and

    the use of

    plain fonts

    helps brin

    g it across

    .

    The audien

    ce is stude

    nts that are

    graduatin

    g soon

    and want to

    know how

    to enter th

    e business

    world

    and succee

    d in their f

    uture caree

    rs.

    I learned t

    hat the fon

    t is a very i

    mportant w

    ay to

    communica

    te the over

    all messag

    e of the de

    sign. I

    need to pa

    y close atte

    ntion to th

    e fonts I u

    se and

    the messag

    aes they mi

    ght convey

    .

    Title: Cret

    e Round, R

    egular

    Copy: Cali

    bri, Light

    Flier