P21 EVERY CHIROPRACTOR - The Chiropractic...

CHIROPRACTOR SHOULD HAVE

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chiropracticadvocate.com

“The Spinal Cord as the Organizer of

Disease Processes”

“Brain changes in men after

Chiropractic”

“Cervical Spine Adjustment Alters

Brain in Asymptomatic Subjects”

“The Destructive Impact of

Abnormal Posture”

“Upper Cervical Subluxation Clearly

Found in Newborns(with or without symptoms)”

THE TOP 5 STUDIES

EVERY

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http://chiropracticadvocate.com

preface

“THERE IS MORE SCIENCE BEHIND YOUR PROFESSION THAN YOU THINK!”

Hi, Dr. Sullivan here...

I am glad your taking advantage of this free resource and are checking out “The Top 5 Studies Every Chiropractor Should Have”. This resource can help you gain immediate results with acquiring, converting, and retaining your patients and/or practice members.

This report was created to help you understand the results that you and your patients should expect from the power of a chiropractic adjustment. I believe this is a game-changing resource for our profession that can help us begin to gain the certainty we need to take our rightful place in health care.

In our chiropractic profession, there are some doctors who believe that the vertebral subluxation is just a musculoskeletal lesion. Still others believe our value is only in the treatment of spinal pain. Just recently I read a comment on Facebook from a layperson that said,

Nothing drives me more than to hear stuff like that. Not only is this individual completely wrong, but the doctors of our profession that believe we only have value in helping musculoskeletal complaints are also wrong.

This conclusion I have come to is not from a philosophical viewpoint alone, but because of the undeniable scientific evidence behind Chiropractic.

The purpose of this resource is to show the PROOF that the chiropractic adjustment is backed by science and research and that there is unshakeable evidence that supports its philosophy. (I have included all references at bottom of report. You will want to read through report to assure you understand what it means to you and your practice.)


Remember, if chiropractors had proof that what they did worked, they’d show people. They don’t, so they don’t.

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The top 4 things I believe you will receive from this report:

1) 8 Validated PubMed Resources to boldly back up the Power of Chiropractic

2)More conviction on the seriousness of vertebral subluxation

3) Improved ability to communicate the seriousness of subluxation

4) More certainty leading to better care, better results, and better retention

“I already have a question....Why is this report free? What’s the catch?”

There is no catch and I made this freely accessible because its valuable information that I know many Chiropractors have not read or own for themselves.

While I know most chiropractors have seen some research and understand subluxation to a certain extent, I know that seeing the latest literature out there will help you gain more clarity on the effects of the care you are delivering.

Although we cannot put a value on certainty, once you learn and own this material, nobody can take it away from you! I believe that the most productive and fulfilling times, both in your practice and our profession as a whole, are near at hand.

When you see this literature and evidence validating the power of what we do, you will know why I have made this statement.

Reggie Gold used to give an analogy about a blender. He said the more you know about your blender and it’s capabilities, the more value you and your family can get from it. The same applies here. The more you know and believe in chiropractic, the better off you, your practice, and your community will be.

chiropracticadvocate.com 3

I am so passionate about this because there is such a plethora of cutting edge science that clearly exhibits how a chiropractic adjustment is more effective in improving visceral/systemic physiology than musculoskeletal pain. This is so much more important than just improving the musculoskeletal health of our patients.

This information is something we did not learn in school but is imperative to know to effectively communicate what our patients are receiving in a chiropractic adjustment.

It is my soul purpose to get this information to Chiropractors!

Here’s what you will discover:

* How PubMed literature clearly lays out evidence which supports the fact vertebral subluxation is real and harmful to human health.

* The main components of all subluxation-oriented science and research.

* 2 biggest mistakes Chiropractors make when communicating the implications of the vertebral subluxation.

* PubMed research showing the power of a chiropractic adjustment.

* Literature that will help you boldly back up the science of Chiropractic and the power of the adjustment to anyone (including MD’s)

* Improve your headspace and increase your results with new patients, conversions, retention, and thus....Revenue!

Who am I and why should you listen to me?

Truthfully, I am not going to try and convince you of why you should listen to me.

But here is what I will tell you....I am willing to put the evidence and science behind what we have up against the best science and literature backing any medicine or medical procedure…


I know(and am willing to show you) there is nothing done in the“accepted” medical model that has been more scientifically “proven” to enhance the health of an individual like a chiropractic adjustment does...PERIOD!

We cannot shy away from having this conversation and, more importantly, step up our game with bold conviction and communication that what we offer is much bigger than our patients(or ourselves for that matter) have been lead to believe.

After working with thousands of chiropractors and chiropractic students, I have found that we tend to consider our evidence and science “inferior” or “less than” that of our medical counterpart.

Although I am not saying our goals are even remotely the same for our patients and practice members as in the medical model, we have not been effective in explaining how powerful the chiropractic adjustment is!

I am committed to turning the tides on this! I got into chiropractic thinking it was just a good natural alternative to helping back pain - because that’s what it did for me in high school. However, after sitting through a chiropractic lay lecture in my first trimester of chiropractic college, all of that changed. Eventually I found a large reason why most chiropractic students (especially at the school I went to) never learned the power of chiropractic. Most students are taught to falsely believe that the early tenets established by our chiropractic founders to be outdated and unscientific, especially as it is related to the vertebral subluxation and its implications on human health.

When I dove into the evidence.....I found otherwise! I decided to soak up everything I could and listen to the greatest and most principled, scientific chiropractors of our time. This allowed me to come right out of chiropractic school (in 2005) and start my own practice from scratch. And in a relatively short period of time, built the largest single-doctor practice in my state. My office grew from zero patient visits per week to over one thousand visits per week in just 4 years.


I know what it takes to acquire, educate, and convert patients and their families and get them under chiropractic care.

I know what it takes to communicate on a patient level without compromising the truth and staying congruent with what the science

and research allows us to know about chiropractic.

Although I hit the big goal I had set out for since graduating chiropractic college of seeing and sustaining 1000 visits per week and collecting over a million dollars a year in an all cash practice, there was still a void in my spirit. I realized the entire city I practiced in hadn’t changed like I dreamed it would if I could just reach that goal.

Before I continue, there was nothing special about me. I am definitely not the charismatic extrovert type of person that can sell a lawn mower to an eskimo. However, I soon came to the realization of why most chiropractors do not get the type of results I did in my practice.

I REALIZED THE DIFFERENCE WAS CERTAINTY!! At that point I started coaching doctors and then hundreds and hundreds of students each month. I would lecture almost every month in a different chiropractic college to any and all students that would listen. This opened up my eyes to not only the struggles of chiropractors in their certainty, but also where that comes from.....

The fact is we never learn it in school unless we spend thousands of dollars traveling and attending extra-curricular trainings and seminars is a major part of the problem.

I am all for seminars; however, I know that roughly 80% of chiropractic students will never attend a seminar that they are not forced to go to.

Most Chiropractors then get into practice and have a hard time being successful because they do not know or understand the true value of what we have to offer.


The other side of the chiropractic spectrum is the successful practitioners. They also have small seeds of uncertainty I see them experience. I was one of them! And the world can beat us down.

I felt this many times in growing a high volume cash practice. There were times I wasn’t fully certain in the product I was asking people to pay hard-earned money for.

I could get away with it for a short period of time or with certain people, but in the long term it can create burnout with huge peaks and valleys in your practice that will eventually lead to less and less fulfillment.

A LACK OF CERTAINTY IS KILLING YOUR PRACTICE...AND YOUR INFLUENCE IN YOUR COMMUNITY!

A lack of certainty or even a false certainty will eat your practice from the inside out. Your numbers, stats, revenue and influence will be up and down until you can solve this once and for all. This negatively effects you, your practice, your income, your family, your community (most important), and our profession.

Let’s deal with this head on and watch what happens in every aspect of your life. I want you to know how powerful you are and how big of a difference you make for your patients, community, and the world.

Every human in your community needs to hear your message and experience your care.

DO YOU KNOW THAT? DO THEY KNOW THAT? ARE YOU ABLE TO BOLDLY TELL THEM THAT WITHOUT FEELING UNCERTAIN OR LIKE A DIRTY CAR SALESMAN?


Let’s clear this up! We’re in the 21st century, the evidence is clear and available.

If you’re not on my email list, subscribe so you can stay up to date on the latest science and research, and how it relates to your bottom line....YOUR PRACTICE! I love to make the literature user-friendly so even the Average

Joe(like me) can understand it. Go to chiropracticadvocate.com to get set up.

I want you to succeed and communicate our message more boldly than you ever have before. This will back you up...I promise.

You do not need to have special charismatic communication skills to build a strong practice and get great results. Even medical doctors can have no bedside manner, horrible communication skills, and be one of the most amiable people in a hospital, yet still serve people, gain massive respect, and have a successful career. We could probably agree that it’s partly because of the cultural trust in MD’s and the belief in their knowledge and skills.

Its all about CERTAINTY! A huge burden of mine, as you can probably tell, is to see Chiropractors tell the truth about subluxation....based on the way they understand it.

Too often I see Chiropractors selling pain-based care because it’s what they think a patient wants, or worse yet, the only thing they believe they can provide because of insurance reimbursement.

So I have spent the greater part of the last 5 years researching the science of the chiropractic adjustment and listening to the greatest science and

research docs inside and out of our profession.

And I have began to package the science and research that backs up the power of what we do in a way that is simple to understand.


I also know that you as a chiropractor DO NOT have extra time on your hands to dedicate to learning and re-learning the neurology and new research behind vertebral subluxation.

This is why I am doing this....to take this profound information and make it simple to understand and use....to increase all aspects of your influence!

Think about this...decades ago, the majority of Chiropractors entered into the profession because they had what would be described as a “chiropractic miracle” testimony. Either they experienced it themselves or had a close friend or family member experience it.

Let me tell you what happens when you experience or witness a miraculous-type of healing from chiropractic....You don’t really need the science to believe in it. So our profession was filled with chiropractic students who got into chiropractic already believing that chiropractic was something more than the average public thought it was.

This laid the groundwork for the way these chiropractors viewed and communicated chiropractic in their practice.

Flash forward 20 years later and more students are getting into chiropractic because it’s a profession to make a good living, while helping people.

Now there is nothing wrong with that; except, when a student enters chiropractic college, they will accept chiropractic as whatever their professors say it is.

And if chiropractic students never experience anything outside of what school teaches, they will miss the very foundational principles and science that prove what we do is ESSENTIAL to patient health and not just an “alternative” to traditional medicine.

I was talking to a good friend of mine who got into chiropractic after having a life-saving experience with chiropractic. After he heard what I was doing, he told me that we do not need more science and research in our profession, we need more philosophy.

I agreed with him to a point but at the same time I said....”Doc, you don’t need any more science or research to prove the power of chiropractic because you are a walking example”. He agreed.


HOWEVER, WE MUST FACE IT....WE LIVE IN A TIME WHERE SCIENCE IS KING!

And though I know without question that science, research, and literature has its limitations.....what I want you and anyone else who will listen to know is that...

WE HAVE ENOUGH SCIENCE TO NOT ONLY PROVE WHAT WE DO WORKS, BUT ALSO TO BETTER LEAD SOMEONE INTO OUR PHILOSOPHY BY SEEING HOW SOUND THE SCIENCE AND RESEARCH THAT BACKS UP OUR PHILOSOPHY ACTUALLY IS!

I always say that you can never discount our philosophy based on the argument that it is unscientific. The same is with vertebral subluxation....and I will show you why.

Let me share this short story about BJ Palmer and then let’s dive in....

There was a time in the 1940’s when another chiropractic school (YES...ANOTHER CHIROPRACTIC SCHOOL!!) put out a press release stating that there was no way a vertebra could be misaligned enough to interfere with the nervous system based on cadaver studies.

Many medical doctors and professors agreed with this and helped them clarify their opinions that chiropractors were “quacks”.

When BJ Palmer saw this he was obviously upset. But his response wasn’t about getting angry as much as it was about getting to work.

He knew what the argument was that when they studied cadavers they determined the vertebra would have to fracture in order to actually be far enough out of alignment to put pressure on the brain stem or nerves.

So he contacted morticians in Iowa to get permission to analyze newly deceased cadavers within a short period of time after death. Unfortunately there were laws in place that would not allow that to happen. He tried the state of New York but they said the same.

Finally, he found a lab in Dresden, Germany that would allow for such a thing. He flew over there and spent time with two doctors as they were able to analyze the brain stem, spinal canal, nerve branches, and vertebral foramina on newly deceased specimens.

He made the observation and thus the conclusion that without a doubt a misaligned vertebra can interfere with the transmission of nerve impulse.


Based on the fact that within 24 hours of death the brain and nerve tissue will:

*shrink between 40-50% *formaldehyde used for preservation also causes soft nerve tissue shrinkage *some cadavers are not analyzed for up to 18 months post-death *At that point....average shrinking of bone is at most 1% but soft nerve tissue can be greater than 40-50%

So if you do the math, if someone was to only analyze cadavers weeks to months after death, they could have made the conclusion that would have essentially disproven the mechanism of why chiropractic worked and thus.....the idea behind the entire profession of chiropractic.

My point in telling this story was the willingness of BJ to seek, find, test, and report the truth about chiropractic. THE SAME SHOULD BE DONE TODAY!

We know more about neurophysiology than we ever have and it adds to the power of chiropractic...BELIEVE ME. Actually, don’t just believe me....keep reading...

My mission is to help bring truth to the people by building Certainty in Chiropractors!

Okay, so let’s dive in....... I believe the BJ story relates to what we need to be doing today in so many ways.

BJ was all about knowing the most and having access to the greatest information and technology of the time. He was innovative!

Think about it....BJ got involved with radio before 95% of the world even knew what it was. (which by the way...do you think BJ would have been all over the internet and social media?)


I think BJ would be all over the literature today and use any and all of it to validate the power of a chiropractic adjustment...

That being said, the science is clear that the spine is NOT just a hard protective covering around soft delicate nerve structures with moveable segments and discs in between that allow us to move.

The spine is a NEURO-SPINAL ORGAN that constantly sends critical input into the brain every milli-second that we are alive. This occurs so that the brain and nervous system can properly assess and adapt to its environment for ultimate survival of the organism.

YOU AFFECT THAT WITH EVERY ADJUSTMENT! This means any alteration or abnormalities to the neuro-spinal organ will wreak havoc to the brain, its ability to comprehend and respond to its internal and external environment, and thus.....the health expression of the individual. THAT’S A FACT!

Understanding this helps us to realize the vertebral subluxation is one of the worst conditions a human can have!

The first big mistake I believe most Chiropractors make is only talking about the spine as a hard protective shell instead of the full purpose the spine serves in human health. When we begin to educate the public on the full scope of what the spine is and does....and about interference in the spinal and neural integrity of the organism due to subluxation...it begins to change the game.

It continues to add to the fact that a properly given chiropractic adjustment alone is one of the single most powerful experiences a human can have in achieving health.


STUDY #1 “The Spinal Cord as the Organizer

of Disease Processes”

The first study I believe all Chiropractors should know about is the work of PhD Neurophysiologist Irvin Korr. Dr. Korr spent 5 decades on his life studying the spine and its direct influence on the nervous system.

In 1976, he published a series of papers with many references pointing to the fact that an alteration in a segment or area of the spine absolutely negatively affected nervous system function.

The article was titled “The spinal cord as the organizer of disease processes”.(1) (all references are on the last page of this report)

Now I know Dr. Korr was not a Chiropractor and even went on to embrace the osteopathic profession before really understanding the chiropractic philosophy and science, but his work on understanding the relationship between the spine and nervous system is profound. (In fact he published so many articles in his career and had such an influence in spine and neural physiology that the eulogy in his funeral was also published in PubMed...WOW!)

Most of his work helps validate the power of a chiropractic adjustment. Korr had a fascinating story about when his health was slipping when he was in his 40’s and he was treated by an osteopathic physician. After one treatment he went for a walk and found an irresistible urge to break into a jog, which he hadn’t done in years.

Soon he was breathing heavily and propped up against a tree when he took a deep breath in and felt his rib cage fully expand, literally tearing several small adhesions.

From that moment he described a transformation in his life!

He threw away his sunglasses realizing he could now autonomically control his pupils without them.


STUDY #1 “The Spinal Cord as the Organizer

of Disease Processes”

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Korr attributes his long life (lived into his mid 90’s) and prolonged intellectual activity to having received quality traditional osteopathic and chiropractic spinal adjustive care.

Korr passionately showed that the medical approach of glorifying the viscera, which are merely organs designed to maintain the musculoskeletal system (in his view), misunderstands the true nature of the human being.

He enjoyed pointing out that doctors and scientists of that time made the common error (when teaching and creating textbooks) of showing multitudes of nerve endings traveling to each internal organ but only a few scant branches connected to the joint and soft tissue mechanoreceptors (muscle spindles, golgi tendon organs) in spinal facets, discs, and muscles attached directly to the vertebrae.

He would laugh as he described this was backwards, since the musculoskeletal system had 90% of the

connections with the nervous system.

DO YOU HEAR THAT CHIROPRACTORS.....the spine and structure of the body have 90% of the connections to the brain and nervous system.

Roger Sperry, a nobel prize winner on brain research, said “90% of the stimulation and nutrition to the brain is generated by movement of the spine”!!

Korr helped prove that the spine was much more than just a structure that helped us stand more erect and protected the spinal cord. He was also unique and inspiring as he always pointed out we as humans express our humanness by choosing to do such things as play the piano, ski, walk, etc....

He pointed out the importance of taking care of the “whole person” in healthcare instead of the reductionist viewpoint of picking out just a diseased organ or part like the allopathic physicians practiced.

Does this sound familiar to what BJ so eloquently described in virtually all of

our chiropractic “green books”?

The bottom line in the work of Korr was how he showed that a vertebral subluxation creates a stress that causes an increased tone in the sympathetic nervous system. We now know that an increased sympathetic tone in the


nervous system sets off a cascade of autonomic processes as if the body was being attacked.

This increased tone leads to what we know to be the “fight or flight” behavior physiology.

Here is the thing...it is a good response that helps you in the acute situation, but will kill you chronically. What I mean by that is in the short term situation it is good; however, if it stays there long term it will destroy the body.

This increase in sympathetic tone increases stress hormones known as catecholamines (adrenaline and noradrenaline) and decreases relaxing hormones such as serotonin and relaxin.

Like I said, this is good for a short time to help you fight or flee from a predator....but when it is sustained for a long duration it destroys.

From decreased immunity and digestion to shutting down fertility, focus, attention, and energy.....this state of physiology is not what any healthy human should experience for any sustained period of time.

THIS HAPPENS WITH EVERY VERTEBRAL SUBLUXATION BECAUSE OF ITS INFLUENCE ON THE CENTRAL

NERVOUS SYSTEM!


STUDY #2. “Brain changes in men aft

A study performed in 2011 revealed the impact of one single chiropractic adjustment can have on the tone of the nervous system...... This is a top shelf article ALL Chiropractors must have.

Published in “Alternative Therapies Health Medicine”(Ogura 2011)(2), this study was done by 8 PhD’s and 1 Chiropractor. They used a PET scan as a powerful neuro-imaging technique to measure neuronal activity in the brain.

They were able to take a radioactive analogue of glucose as a marker to measure brain glucose consumption as it would indicate brain metabolic activity post-adjustment. Their findings were ASTONISHING!!

The study clearly demonstrated that the sympathetic tone of the nervous system was inhibited, salivary amylase was decreased (indicating a decrease in fight/flight physiology), regional brain metabolic changes occurred, and muscle tone & pain intensity decreased following ONE single chiropractic adjustment.

Let me tell you what this means.....

Studies dating back to the windsor autopsies in 1921 up until now have claimed that spinal integrity and health will dictate nervous system function....THIS PROVES THAT!

But the mechanism behind this study would not indicate a hard bone occluding an inter-vertebral foramen. Rather, it backs the plausibility that subluxation (because of decreased segmental movement) creates abnormal proprioception into the brain(specifically the hypothalamus) leading to increased sympathetic tone.

I would argue this is what DD Palmer referred to when he said health was all about the TONE and we Chiropractors affect TONE when we adjust.

Increased sympathetic tone always increases stress hormones (because of the direct link from spinal mechanoreceptors to lamina 7 of the spinal cord and then up to the cerebellum, thalamus, cortex, and then hypothalamus) as the spine


STUDY #2. “Brain changes in

men after Chiropractic”

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has the ONLY direct link to the Hypothalamus (and thus hormones) in the entire body.

TELL ME THE SPINE ISN’T ONE OF THE MOST IMPORTANT STRUCTURES IN

THE BODY THAT MUST BE CARED FOR FROM BIRTH TO DEATH....FOR MORE

REASONS THAN YOU THINK!

Chronic increased stress hormones are linked through numerous studies directly to a host of diseases including but not limited to cancer, glaucoma, bi-polar disorder, type I & type II diabetes, rheumatoid arthritis, autoimmune disease, osteoarthritis, excessive body weight, hypertension, asthma, immune system function. (“Autonomic and Autocoid Pharmacology” 2009)

ARE YOU STARTING TO SEE HOW BIG OF A DEAL A SINGLE CHIROPRACTIC

ADJUSTMENT IS?

All according to and backed by the literature. We are bulletproof with what we have! So many studies have shown that spinal adjustments work in part because of the inhibition of increased sympathetic tone.....this study(Ogura 2011) proves that! In addition, this modern study supports the link between spinal adjustments and limbic emotional function based on the neuroplastic changes noted by the PET scan.

This brings to life the power of a chiropractic adjustment and its proven effect on human physiology. It is my opinion that every Chiropractor should know about, understand, and be able to communicate the results of this study to their staff, patients, and the public.

STUDY #3.


“Cervical Spine Adjustment Alters Brain

in Asymptomatic Subjects”

The 3rd Study I believe every Chiropractor should have in their arsenal is the 2007 study from the “Journal of Neurophysiology”(3). In this study Drs. Heidi Haavik and Bernadette Murphy clearly show that a cervical spinal adjustment (ON PATIENTS WITH NO PAIN) influences the cortical brain and can create neuroplastic changes in the brain tissue. THIS IS HUGE!

There are counselors and emotional modification programs that cannot create neuroplastic changes in the brain over months and months of therapy like one single chiropractic adjustment can.

I believe the best part of this study is that the subjects receiving adjustments DID NOT have neck pain but had confirmed vertebral subluxation. (In other words....subluxation is not about pain!) How many of the people in your community need to know that subluxation creates abnormal brain physiology without causing any known symptoms?

The adjustment they received had a direct influence on sensory input and resulted in attenuated brain cortical evoked responses. This means it changed their brain for the better!

It was noted that “enhanced active inhibition” of the sympathetic nervous system tone occurred in ALL post-adjustment measurements!

The other cool thing it proved was that it clearly wasn’t a placebo effect or just “laying on of hands”. One group was set up for an adjustment but the high velocity low amplitude thrust was not made and this group had NO cortical neuroplastic change.

The bottom line here is that the vertebral subluxation leads to a bombardment to the Central Nervous System with afferent signals from joints and surrounding muscles. A chiropractic adjustment reduces excessive signals and improves altered input into the CNS, resulting in better adaptation to any internal or external input the brain perceives. Know this.... How to improve brain adaptability is one of the most important areas of study today in all of healthcare. And NOBODY EFFECTS IT LIKE YOU DO WITH THE POWER OF A CHIROPRACTIC ADJUSTMENT!


STUDY #3. “Cervical Spine Adjustment

Alters Brain in Asymptomatic Subjects”

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A chiropractic adjustment removes interference to the nerve system and improves brain function. It does this by improving spinal integrity and through improving segmental motion in subluxated areas.

It’s ALL ABOUT THE NERVOUS SYSTEM and Chiropractors are the only DOCTORS

addressing this!

Also noted was that chiropractic adjustments inhibited the CNS facilitation while producing brain changes and did it with patients that had confirmed subluxation but NO PAIN! This shows us why every human should be checked and adjusted if necessary throughout life by a a chiropractor regardless of symptoms.

Here is Dr. Dan’s Take-Aways from the Study:

1) There is no way to be healthy without a healthy spine. 2) There is no way to know if you have a healthy spine unless you have it

checked, regardless of pain or symptoms. 3) The health of your body is dependent on the health of your spine. 4) These are reasons backed by science why you and everyone in your family

should have a Chiropractor from birth to death.

You can absolutely tell that to your community boldly and proudly!!

BONUS STUDY: I wanted to throw in a bonus study I think all D.C.’s should have based on the science discussed in the previous 2 articles.

On March 2, 2007 a landmark chiropractic study was published in the Journal of Hypertension(7). This was a well done study showing that precise chiropractic spinal adjustments were able to produce a reduction in both systolic (17mmHg) and diastolic (10mmHg) blood pressure that was sustainable over a 8 week period with “no adverse effects”.

Did you hear that? Chiropractic adjustments to the upper cervical spine reduced blood pressure an average of 17mmHg systolic and 10mmHg diastolic.


The evidence shows it would take roughly 2 blood pressure drugs in combination to get that kind of results. THIS IS HUGE!

The science behind how that happened can be explained based on the work done in the first 2 studies which show vertebral subluxation increases sympathetic nervous system tone, and thus, blood pressure!

STUDY #4. “The Destructive Impact of

Abnormal Posture”

The next study I want to cover is one of my favorites. This was a study published in the reputable Medical Journal of SPINE in 2005 and was done by a team of all Medical Doctors headed up by Dr. Steven Glassman. They measured posture in 752 subjects from the sagittal plane using full-spine x-rays. They took measurements from the C7 and took plumb-line measures as it relates to the sacrum. Their findings were ASTONISHING!!

ALL MEASURES OF HEALTH STATUS showed significantly POORER

SCORES AS POSTURE DEVIATIONS INCREASED.

Even minor forward head posture was shown to be detrimental. From breathing and heart rate, to pain and disability, all health markers that were measured worsened as the posture deviations increased.

This again clearly demonstrates the relationship between a bad spine(vertebral subluxation) and its implications on human health, particularly as it relates to non-musculoskeletal physiology.

All Chiropractic adjustments help to restore posture by improving motion and spinal integrity which improves afferent input into the spinal cord and brain, thus, allowing the body to comprehend and balance itself better in relation to gravity.


STUDY #4. “The Destructive Impact of

Abnormal Posture”

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Vertebral Subluxation plays a major role in bad posture and this study reveals the detrimental effects of deviated posture in a human.

STUDY #5. “Upper Cervical Subluxation

Clearly Found in Newborns(with or without

symptoms)”

The 5th study every Chiropractor should know comes out of the Journal of Manual Medicine and was published in June 1992(5). This is a critical piece to understand as it relates to why infants and children need chiropractic evaluations and care if necessary.

The study evaluated more than 600 children, all less than 2 years of age. In this research they refer to the vertebral subluxation as a “kinematic imbalance due to suboccipital strain” (KISS). The report talked about the pathogenic importance of asymmetric posture in small children and the fact it is often played down — if recognized at all by the medical community. (YOU AND YOUR COMMUNITY NEED TO UNDERSTAND THIS!)

The author noted that KISS(subluxation) has a wide range of clinical signs and in many cases can be dealt effectively with manual therapy. The risk factors for why these children had KISS syndrome, as they called it, were from intrauterine misalignment, application of extraction aids in delivery, prolonged labor, and/or multiple fetuses. (BIRTH is the Cause!)

This study is one that you definitely want to know about and have certainty with as PROOF WHY INFANTS AND KIDS NEED CHIROPRACTIC!

If you ever have anyone ask you if and/or why kids need to be adjusted please make a copy

of this study for them!

Lets look at the facts of the study. First off, they agreed that the main symptoms that KISS syndrome can lead to are:


STUDY #5. “Upper Cervical Subluxation Clearly Found in Newborns (with or without symptoms)”

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torticollis, unilateral face asymmetry, C-scoliosis, motor asymmetries, unilateral retarded maturation of hip joints, slowed motor development, sleeping disorders, neck sensitivity, face swelling, fever of unknown origin, loss of appetite, feet deformities, pathological reflexes, range of motion diminished by 30% or more, and parent reporting baby does not eat or drink well.

They concluded that on these babies “an A-P radiograph of the upper cervical spine is imperative” The radiograph evaluation helps to find malformations and aids in determining the direction of the adjustment.

THERE WAS NO CORRELATION BETWEEN EXTENT OF THE ASYMMETRY AND THE SYMPTOMS OR SUCCESS OF THE TREATMENT! This means that even a small subluxation is clinically relevant.

The treatment involved an “impulse adjustment” and in most cases the direction and line of drive was determined by radiological findings(85% of the time).

6 HUGE findings in this study:

1)“Selection of the direction of adjustment without x-ray seems the most plausible cause of the less encouraging results of some colleagues.” This means x-rays helped get better results. Interesting!

2)THE RISK OF TREATMENT WAS MINIMAL! No serious complications were encountered. Most children would cry for a moment but stop as soon as they are in their mother’s arms. In 2 cases (out of roughly 600) the children vomited after the adjustment but had no negative effect of outcome in either case.

3) It was noted that the UPPER CERVICAL SPINE REMAINS A WEAK SPOT IN MOST CHILDREN which is why they should be re-examined before they start school at age 6.

4) KISS is not confined to local complaints or even mechanical symptoms and is not taken into account when these children show signs of restlessness and concentration difficulties. DO YOU HEAR THAT? SUBLUXATION MAY NOT HAVE SYMPTOMS AND UNFORTUNATELY FOR KIDS WITH ISSUES SUCH AS RESTLESSNESS AND ATTENTION ISSUES, THE SUBLUXATION IS TYPICALLY NOT CONSIDERED TO BE A CAUSE.

EVERY PARENT deserves to know this!


5) KISS DOES NOT ALWAYS LEAD TO CLINICAL SYMPTOMS!

The author noted that babies with a contracted sternocleidomastoid muscle should not be subjected to operative measures to lengthen the muscle because they will nearly always respond perfectly to “adjustment of the upper cervical spine”.

6) Upper cervical “delicate structures undergo considerable stress during delivery” and during delivery “a majority of newborns suffer from micro-trauma of the brain stem tissues in the periventricular areas.” (The CAUSE is “Normal” Births)

***Another interesting side-note from this study was that the adjustment of the occipital/cervical region led to disappearance of problems that the parents had not reported because they did not see a connection with the spine. (HOW MANY TIMES DO WE HEAR THIS IN PRACTICE?)

And these parents would regularly note that their child would eat or sleep much better since the treatment.

WHO NEEDS TO KNOW ABOUT THIS? EVERYONE!

This is a great study every Chiropractor should have. Many people may ask why children should be checked by a chiropractor, why would someone with no symptoms go to a Chiropractor, or where did all my problems in my spine come from.....and this study helps to explain all of that and more!

THIS ARTICLE ALONE IS A GAME-CHANGER FOR HUMANITY. If you were born, you need to be checked by a Chiropractor to assure optimal spinal integrity and brain to body connection...PERIOD!


BONUS STUDY

“Radical Impact of Long-Term

The 6th study all Chiropractors should have and know about comes out of JMPT in 2007(6). This is a self-explanatory study of the benefits of long term chiropractic care. Some people will say “I won’t go to a Chiropractic because I heard if you go once you have to keep going.” How many of you have heard that one before?

However, I can tell you with confidence that the best part about Chiropractic is that once you start under care you can keep going. And the benefits of continued care just get better and better.

It’s our unique advantage, not a disadvantage. It’s like wine....it gets better over time! You need to be certain about that and I will show you why.

This study observed health statistics of people over a period of time whose Primary Care Providers (PCP) were conventional Medical Doctors compared to those who had their PCP as Doctors of Chiropractic.

THE RESULTS WERE REMARKABLE:

Clinical and cost utilization based on 70,274 member-months (this is a large amount of time and people studied) over a 7-year period demonstrated decreases of 60.2% in-hospital admissions, 59.0% less hospital days, 62.0% less outpatient surgeries and procedures, and 85% less pharmaceutical costs in those who had Chiropractors as a PCP when compared with Conventional MD as a PCP in the same geography and time frame.

Let’s look at that again... 7 year study with over 800 people.

Those with a Chiropractor for PCP had: *60% less hospital admissions

*62% less surgeries *59% less days in hospital

*85% less pharmaceutical costs


BONUS STUDY

“Radical Impact of Long-Term Chiropractic Care”

24

I will argue that Chiropractic care is one of the best investments a person can make for them and their family over a lifetime! Not just my opinion...based on the literature. It’s all about the Return on Investment!

I want to throw one more bonus in because I love this study.

“Hyperkyphotic Posture Predicts Mortality” was published in the Journal of American Geriatrics Society in October 2004(8). There were 1,353 participants in this study that had measurements of kyphotic posture who were followed for an average of 4.2 years.

The results were as follows:

1) Men were about twice as likely to be classified as hyper-kyphotic, with upwards of 40% of the men and 20% of the women meeting the criteria for hyper-kyphosis.

2) HYPER-KYPHOTIC POSTURE was associated with an increased MORTALITY RATE due to atherosclerosis and possibly pulmonary causes!

Did you read that correctly...mortality rates increased in individuals with hyper-kyphotic posture!

3) Persons with hyper-kyphosis defined by specific measurements had a 1.44 times greater rate of dying than those without hyper-kyphosis!! (44% increase death rate with those who have hyper-kyphosis)

It was interesting to see that the cause of death in the hyper-kyphotic group was mostly due to some form of atherosclerosis or pulmonary dysfunction.

The plausibility of why there is a relationship with posture and atherosclerotic disease is the fact that abnormal posture alters the mechanical inhibition of the thoracic sympathetic nervous system, increasing sympathetic tone, which contributes to atherosclerosis. (Just like Korr’s work showed us.)


TOP 5 TAKE-AWAYS I HOPE YOU GATHERED:

1) There is ample science & evidence to support the power of chiropractic 2) The physiology behind a vertebral subluxation is much more than just a hard bone on a soft

nerve....it virtually affects every aspect of human function 3) The power of an adjustment has been proven to be more effective for improving visceral

physiology than musculoskeletal health 4) Every human should be evaluated and have their spine cared for by a Chiropracto

At the bottom of this report I have included all the references of these studies so you can print them off and use.

I would recommend you either write a blog, email, or newsletter to your patients or do a video describing these studies and what they mean to them as patients.Stay plugged into my website to keep up on my latest blogposts, newsletters, printed resources, and programs designed specifically to help you gain clarity so that your pa0ents will be4er understand the product we deliver called Chiroprac0c!

Most of all, I hope this helps you gain clarity and certainty on the detrimental effects a subluxation has on human physiology and the importance a Chiropractic adjustment has on human health and life.

You are a hero and you save lives! That’s not just a cool thing to say or a cliche statement I like to make...It is the Truth...based on the science and literature. As I said at the beginning, it is my passion to take the truth to the world and I believe it will only come through us Chiropractors!

I want to empower Chiropractors and our profession to not only understand what we have in the philosophy and science of our work, but to believe in the vision that we can make the world a better place by bringing health and hope to this drugged-up, sick and suffering world we live in.

In fact, I will argue...If we don’t,

nobody else will!


TOP 5 TAKE-AWAYS I HOPE YOU GATHERED: 1) There is ample science & evidence to support the power of chiropractic 2) The physiology behind a vertebral subluxation is much more than just a hard

bone on a soft nerve....it virtually affects every aspect of human function 3) The power of an adjustment has been proven to be more effective for

improving visceral physiology than musculoskeletal health 4) Every human should be evaluated and have their spine cared for by a

Chiropractor over a lifetime 5) The best part about Chiropractic Care is that it can be utilized over a lifetime

and the evidence supports the greatest benefits are received with frequent on-going care!

26

Hey, if you liked this report then I believe you will love the other information and products on my website at

www.chiropracticadvocate.com.

Jump on there and look around to find more stuff that can help you understand and back up what you deliver as a Chiropractor.

I have a staple program designed specifically to improve the knowledge and day-to-day “state” of the Chiropractor so he/she

can deliver their best work each and every day.

Please share this report with your chiropractic colleagues

who are looking to make a larger impact in their communities.The more certainty and research we have as a profession, the more positive influence we WILL have

on the world!

Thank You For Investing Your Time in Better Understanding What We Do as Chiropractors!

Let’s Change the World Together,

Dr. Dan Sullivan


Please share this report with your

chiropractic colleagues who are looking to make a larger impact in their communities.

The more certainty and research we have as a

profession, the more positive influence we WILL have on

the world!

Editing and Graphics by: David M. Touhill, A.D.I.O. Designs

27

http://www.chiropracticadvocate.com

REFERENCES

(1) “The spinal cord as organizer of disease processes” Korr IM. J Am Osteopath Assoc. 1976 Sep;76(1):35-45.

(2) “Cerebral metabolic changes in men after chiropractic spinal manipulation” Alternative Therapies Health Medicine 2011 Nov-Dec;17(6):12-7.

(3) Haavik Taylor, H. & Murphy B.A. (2007) “Cervical spine manipulation alters sensorimotor integration: A somatosensory evoked potential study” Journal of Clinical Neurophysiology, 118(2):391-402

(4) “The impact of positive sagittal balance in adult spinal deformity” SPINE 2005 Sep 15;30(18):2024-9

(5) Biedermann H. “Kinematic imbalances due to suboccipital strain in newborns” J. Manual Med (1992) 6:151-156.

(6) J Manipulative Physiol Therapeutics 2007 (May); 30 (4): 263–269

(7) BONUS #1: “Atlas vertebra realignment and achievement of arterial pressure goal in hypertensive patients” Journal of Human Hypertension (2007) 21, 347–352.

(8) BONUS #2 “Hyperkyphotic posture predicts mortality in older community-dwelling men and women” J Am Geriatr Soc. 2004 Oct;52(10):1662-7.


http://www.ncbi.nlm.nih.gov/pubmed/1048965

http://www.ncbi.nlm.nih.gov/pubmed/17509435

http://www.ncbi.nlm.nih.gov/pubmed/15450042%23

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