P O T T E R Y B A R N Presented by: Kim Wright, Tyler Tipton, Logan Marcucci.
-
Upload
colleen-conley -
Category
Documents
-
view
214 -
download
0
Transcript of P O T T E R Y B A R N Presented by: Kim Wright, Tyler Tipton, Logan Marcucci.
![Page 1: P O T T E R Y B A R N Presented by: Kim Wright, Tyler Tipton, Logan Marcucci.](https://reader036.fdocuments.in/reader036/viewer/2022062518/56649ebc5503460f94bc5495/html5/thumbnails/1.jpg)
P O T T E R Y B A R N
Presented by:
Kim Wright, Tyler Tipton, Logan Marcucci
![Page 2: P O T T E R Y B A R N Presented by: Kim Wright, Tyler Tipton, Logan Marcucci.](https://reader036.fdocuments.in/reader036/viewer/2022062518/56649ebc5503460f94bc5495/html5/thumbnails/2.jpg)
Overview
• Business Timeline
• Company Overview
• Store Environment and Website
• Market Strategy and Competitors
![Page 3: P O T T E R Y B A R N Presented by: Kim Wright, Tyler Tipton, Logan Marcucci.](https://reader036.fdocuments.in/reader036/viewer/2022062518/56649ebc5503460f94bc5495/html5/thumbnails/3.jpg)
Company Timeline
• Began in 1949, Lower Manhattan
• 21 PB stores bought by Williams-Sonoma, Inc. 1986
• 1987 First mailing of the Pottery Barn catalog
• 1995 PB gift registry is launched
• January 1999 launched Pottery Barn Kids
![Page 4: P O T T E R Y B A R N Presented by: Kim Wright, Tyler Tipton, Logan Marcucci.](https://reader036.fdocuments.in/reader036/viewer/2022062518/56649ebc5503460f94bc5495/html5/thumbnails/4.jpg)
Timeline cont…
• 2000 introduction to PB Bed and Bath and PotteryBarn.com is launched
• 2001 opened in Canada
• 2003 introduction of Pbteen catalog, PB design library, and launches Pbteen.com
• 2006 opens stores in Orlando, Chelsea and Portland
![Page 5: P O T T E R Y B A R N Presented by: Kim Wright, Tyler Tipton, Logan Marcucci.](https://reader036.fdocuments.in/reader036/viewer/2022062518/56649ebc5503460f94bc5495/html5/thumbnails/5.jpg)
Company Overview
• Mission Statement
• Over 190 Stores nationwide
• 150 million catalogs a year
• 2006 William-Sonoma, Inc Net revenues increased to $3.7 billion– 11.5% from Pottery Barn Kids– 1.8% from Pottery Barn Brand
![Page 6: P O T T E R Y B A R N Presented by: Kim Wright, Tyler Tipton, Logan Marcucci.](https://reader036.fdocuments.in/reader036/viewer/2022062518/56649ebc5503460f94bc5495/html5/thumbnails/6.jpg)
Store Environment
• Homey Environment:– Everything is on Display– Relaxing music– Customized Stores
• Website
![Page 7: P O T T E R Y B A R N Presented by: Kim Wright, Tyler Tipton, Logan Marcucci.](https://reader036.fdocuments.in/reader036/viewer/2022062518/56649ebc5503460f94bc5495/html5/thumbnails/7.jpg)
Marketing Strategy
• Pottery Barn is a state of mind– Customers make it their own– High quality, High Value
• The Catalog– Primary advertising vehicle
• Recent online traffic boost– PBteen and Pottery Barn Kids
![Page 8: P O T T E R Y B A R N Presented by: Kim Wright, Tyler Tipton, Logan Marcucci.](https://reader036.fdocuments.in/reader036/viewer/2022062518/56649ebc5503460f94bc5495/html5/thumbnails/8.jpg)
Target Market
• Women who shop at Sears to women who shop at Nordstrom
• Urban singles– 20 to 35 year olds, with household incomes of
$40,000 to $60,000 • Country Nesters
• Family Raisers– parents with children 1 to 12 years old for Pottery
Barn Kids– children 13 to 19 years old and their parents with
PBteen
![Page 9: P O T T E R Y B A R N Presented by: Kim Wright, Tyler Tipton, Logan Marcucci.](https://reader036.fdocuments.in/reader036/viewer/2022062518/56649ebc5503460f94bc5495/html5/thumbnails/9.jpg)
Top Competitors
• Bed Bath & Beyond– $6,617.4
• Pottery Barn– $3,727.5
• Crate & Barrel– $3,445.1
• Pier 1 Imports– $1,623.2
![Page 10: P O T T E R Y B A R N Presented by: Kim Wright, Tyler Tipton, Logan Marcucci.](https://reader036.fdocuments.in/reader036/viewer/2022062518/56649ebc5503460f94bc5495/html5/thumbnails/10.jpg)
Summary
• Business Timeline
• Company Overview
• Store Environment and Website
• Market Strategy and Competitors
![Page 11: P O T T E R Y B A R N Presented by: Kim Wright, Tyler Tipton, Logan Marcucci.](https://reader036.fdocuments.in/reader036/viewer/2022062518/56649ebc5503460f94bc5495/html5/thumbnails/11.jpg)
Questions?