P-noy's got talent: Blog to Make a Difference

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P-Noy's Got Talent? Challenging the Filipinos to blog and make a difference online by Anton Diaz, Founder

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P-Noy's Got Talent? Challenging the Filipinos to blog and make a difference online by Anton Diaz, Founder, OurAwesomePlanet.comWhat: UP AdCore ACLE talkWhere: UP Diliman, College of Business Administration, Rm 301When: August 25, 2010, Wednesday @ 1pm - 4pmScheduled time for speaker (Anton Diaz): 1:40pm - 2:10pm

Transcript of P-noy's got talent: Blog to Make a Difference

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P-Noy's Got Talent?Challenging the Filipinos to blogand make a difference online

by Anton Diaz, Founder

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Bloggers and Internet Marketers are the new wave of Change

Makers in the Philippines

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Be Inspired to Make a Change through Blogging

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OAP is “not just a blog”

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“Live an Awesome Life in the Philippines!”

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2 stories and a lecture:1. What is the Storybehind OAP?2. Who are the other bloggers that are making animpact?3. Blogging 101: What and Howof Professional Blogging

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November 4, 2009

The Story of

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A love letter to our sons… 2005

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Inspire One Mind.Touch One Heart.

One Filipino at a time.

2006

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History

2007

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Live your Passion.“ You gotta go after the things you want

while you're still in your prime. ”

2008

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ULTIMATE CULINARY TOURS

2008

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2009

MAVEN SECRETS

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ULTIMATE TASTE TEST

2010

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Bloggers who aremaking an impact in the

Philippines.

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YUGATECH.COM

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PINOYCOOK.NET

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BRYANBOY.COM

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PINOYDELIKASI.COM

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BO SANCHEZ

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KULAYFUL.COM

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HAPPYSLIP.COM

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ALODIA AND ASHLEY

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CARLOCAB.COM

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The World’s Oldest Bloggers

Olive Riley, 108

Ruth Hamilton, 109Maria Amelia Lopez, 97

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Blogging 101What and How ofProfessional Blogging?

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a Blog is…- Short for Web log- An Online Journal of your thoughts,

feelings, and experiences- Published on the Internet for public

(or private) consumption- Updated frequently

What is a Blog?

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What distinguishes a Blog

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Vs. a Website

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A Website- is more formal- reflects the Publishing Company’s goals & advocacy - looks like a portal- usually composed of adifferent writers, editors- motivated by revenue Because it is a business

A Blog- is more personal- is the “virtual soul” of the author- looks like a daily journal- usually a one man show (except for group blogs)- motivated by personal Expression and advocacy

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What distinguishes Blogging

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Vs. Magazine or Feature Writing

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Magazine or Feature Writing- adopts the writing styleof the publication- your writing is edited by anEditor- you earn one time upon submission of the article- you give up your copyrightto your article

Blogging- natural conversation writing. “How you speak isHow you write”- you write and edit yourpost. “What you write is What you publish “- you earn passive income forever

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3 Critical componentsof a good blog?

1. Authentic(No Hidden Agenda)

2. Quality Content(it speaks for itself)

3. It gives value forpeople reading it.(it does not wasteyour time)

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10 Steps to Launch Yourself from a Blogger Wannabe to aProfessional Blogger

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Copyright 2009. Anton Diaz www.MavenSecrets.com

STEP#1:Define Your Advocacy.

Advocacy is the pro-active support of anidea, cause or your personal convictions.

You need to determine what value youwill provide to the online community.

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Copyright 2009. Anton Diaz www.MavenSecrets.com

STEP#2:Brand Yourself Online.

Branding yourself online starts with youremail address and the unique domainname (.COM) for your website.

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Copyright 2009. Anton Diaz www.MavenSecrets.com

STEP#3:Build Your Home Online.

1. Virtually Free Estates (FREE)BLOGGER or WORDPRESS.COM

2. Managed Hosting Virtual Estates (Paid)TYPEPAD or PROBLOGGER.PH

3. Self-Hosted Virtual Estates (Paid)Wordpress + Hosting - Dreamhost

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Copyright 2009. Anton Diaz www.MavenSecrets.com

STEP#4:Optimize for Search Engine

Superhighway.

First, Build for People (Usability)Then, Build for the Search Engines(Crawlability) - Use Wordpress

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Copyright 2009. Anton Diaz www.MavenSecrets.com

STEP#5:Integrate Your Home in Your

Virtual Social Community.

Feedburner.Twitter.Facebook.Google Analytics.

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Copyright 2009. Anton Diaz www.MavenSecrets.com

STEP#6:Put Up and Strategically

Locate Advertising Billboardsin Your Virtual Home.

To ads or NOT to ads?

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Copyright 2009. Anton Diaz www.MavenSecrets.com

STEP#7:Write Your First Post in your

About Me Page by IntroducingWho You Are and Your

Advocacy.

Tell the Origin Story of your Blog

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Copyright 2009. Anton Diaz www.MavenSecrets.com

STEP#8:Write the Next 10 Pillar

Articles that would DefineYour Brand and Advocacy.

1. Write with the Heart and Edit with theMind.

2. Write Timeless Articles.3. Write Viral Posts.

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Copyright 2009. Anton Diaz www.MavenSecrets.com

STEP#9:Invite People to Your Virtual

Home and Community byMarketing it Online and Offline.

Search Engines and Social Media

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Copyright 2009. Anton Diaz www.MavenSecrets.com

STEP#10:Build Your Brand and Be

Remarkable.

Blog Consistently.Build your Community of Friends and FanWrite Intriquing Headlines

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Youth is a Competitive Advantage…

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Take ActionStart a blog about

your advocacy now!

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Live an Awesome Life!

Anton DiazFounder and Digital Publisher

+ Facebook: antondiaz+ Twitter: antondiaz

[email protected]+63917-5683627