PurposeMeetsExecution.com Louis@PurposeMeetsExecution.com

© 2017 Louis Efron, LLC. All rights reserved.

PURPOSE DEFINED WHAT DOES IT MEAN?

Where your talents and the needs of

the world cross.

Aristotle

The reason your

organization/industry exists.

Your WHY.

purpose [pur-puh s]: The reason

for which something is done or

used: the aim or intention of

something.

Merriam-Webster Dictionary

PURPOSE Bringing peace of mind to people has been at the foundation

of their organization and success since 1848.

NATIONAL LIFE GROUP

WHAT: Create a better

future for

each and every customer

through innovative

financial solutions and

keeping every promise

WHERE: Bring peace of

mind to

everyone they touch

WHY: Bring peace of mind

They have a consistent record

of delivering

what they promise to their

employees, agents, customers

and community.

Dividend paid on its

participating life insurance

policies every year since

1855. Through the Civil War,

the great flu epidemic of

1918, the Great Depression,

two World Wars and most

recently the Great Recession,

National Life has delivered.

Their life insurance

sales have doubled

since 2011 and their

customer base continues

to grow (2014: 796,000

– 2016: 843,000).

GLASSDOOR:

94% would recommend to

a friend

99% approve of the CEO

http://news.walmart.com/media-library/videos/youtube/our-purpose-ai3sofjq9xw

EXECUTIONAL EXCELLENCE

To truly change the world, you must run a great business

PURPOSE MEETS EXECUTION Firms of Endearment showed that companies with Purpose out

performed the S&P 500 by 14 times and Good to Great Companies

by 6 times over a period of 15 years.

Cumulative

Performanc

e

15

Years

10

Years

5

Years

3

Years

USFoEs 1681% 410% 151% 83%

International FoEs 1180% 512% 154% 47%

Good to Great Companies 263% 176% 158% 222%

S&P 500 118% 107% 61% 57%

ENGAGEMENT

Improved organizational

communication

Increased celebration, reward and

recognition

Improved people engagement (employee

and customer)

Less employee absenteeism

Improved safety record

Reduced attrition

Improved product quality &

innovation

Improved employment brand

Improved candidate attraction

On-going employee feedback

FINANCIALS

Increased sales

Increased profits

Improved productivity

Reduced costs

Less shrinkage

(retail)

PURPOSE MEETS EXECUTION =

REALIZING FULL BUSINESS POTENTIAL

SUCCESS STARTS WITH

ALIGNMENT

If you want to fulfill your purpose, you must surround yourself with people who believe what you believe.

Imagine a world

without your business?

WHAT?

WHERE?

WHY?

Advance marketplace trust • Setting standards • Supporting best practices • Celebrating role models • Addressing substandard behavior • Creating community

An ethical marketplace where buyers and sellers trust each other

To help people find businesses, brands and charities they can trust

NEXT STEP

If you love what you do, you never work a day in your life. Thank you for listening!

PurposeMeetsExecution.com Louis@PurposeMeetsExecution.com

© 2017 Louis Efron, LLC. All rights reserved.