Oxygen healthcare communications
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Transcript of Oxygen healthcare communications
Oxygen Healthcare Communications
Presented ByHimanhsu PateliFEEL Institute
PGDM (2014-2016)
Context
• Company Profile• About Project • About Lifespan• How I Started • Learning’s
Company Profile
• Started in 2001• Who Started • Customer• Clients
ABOUT PrOJECT
Lifespan: To improve the Care and Customer Service quality of World’s Largest Diabetic & Cardio Metabolic Chain through Customer interaction, Insights & Action – 2 Months
Oxygen TV To improve the impact of Oxygen TV in Physician’s Waiting room through Patient interaction ,Structured Probing & analysis.
LifeSPAN• About• Location• Facility
– RISC– Personalized Annual Plan– Latest Technology
How I Started
Location :- Goa
Total Areas Covered :- 17
Areas are Covered :- Vasco-Da-Gama, Panjim, Mapusa, Verna, Goa Velha, Zuari Nagar, Mangor Hill, Dona Paula, Baina, Bogmallo, Madgaon etc..
Total Interviews Covered :- 200
Graphical RepresentationVascoSadaNew VaddemMadgaonBogmalloMangor HillVarunapuriVernaDabolimGoa VelhaSai NagarZuari NagarPanjimMapusaBainaDona PaulaCandolim
Are you a Diabetic?
Are you a Diabetic? Yes No
Have you seen Lifespan Diabetes and Cardio metabolic clinic Advertisements?
Have you seen Lifespan Di-abetes and Cardio meta-
bolic clinic Advertisements?
Yes No0
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140
Learning’s Get opportunity to understand the different mind set of people Learning the three C’s of Sales i.e Confidence, Confuse, Convince Interacting with different people knowing there problem and
expectation
Plan for Further