Oxo lab workshop_kapolcs160729v
-
Upload
kinga-incze -
Category
Data & Analytics
-
view
51 -
download
0
Transcript of Oxo lab workshop_kapolcs160729v
WHITEREPORT ‘MEDIABROWSER’
a B2B / B2G database solution
is on a mission to revolutionize
how we access and analyze commercial,
ownership and financial data in the media industry
across the globe
VISION
STATUS
OPERATING IN HUNGARY FOR 5 YEARS WITH 4 MODULS,
WITH 50+ CLIENTS IN HUNGARY
AS A BOOTSRAPPED BUSINESS,
WE ARE ON THE INTERNATIONAL
STARTUP HIGH WAY FIRST TARGET TO SCALE UP: UK
WHITEREPORT MEDIABROWSER WAS SELECTED AS ONE OF THE MOST INNOVATIVE DATA STARTUPS BY COLLISION STARTUP CONFERENCE IN NEW ORLEANS, AND AS ONE OF THE MOST PROMISING INNOVATIONS BY PIONEERS VIENNA IN 2016
OVERWHEALMING FRAGMENTATION –
NON-TRANSPARENT MEDIA MARKET 20% of media brands are captured
ADVERTISERS - The usual communication solutions and tools fall
short – the market needs even more efficient media-mix solutions that laser focus on the consumer
MEDIA COMPANIES face more stringent competition and a
potentially worsening bottom line – increased emphasis on market
monitoring, M&A, business development
AUTHORITIES - More challenging market conditions and abrupt
changes in the industry require local, regional, as well as national
media government authorities to invest into a comprehensive analysis of the cross-media market trends, as well as regulatory, anti-trust, competition and media pluralism issues
PROBLEM/OPPORTUNITY
STARTUPPER OR CORPORATE DECISION
MAKER? DECISIONS REQUIRED
- HOW TO BUILD AWARENESS?
- (HOW TO CUT THE CLUTTER?)
- HOW TO BE CONSISTENT WITH YOUR
BRAND STRATEGY IN MEDIA APPEARANCES?
WORKSHOP
3 BASIC WAYS TO INCREASE YOUR
AWARENESS BE „BRAVE” AND GET NARROW/TARGETED – the more
targeted you communicate your message, the less
wastage & the more share-of-voice you’ll have (theme,
locality, profession etc.); big media means many people
– niche media means higher attention of less people
QUICK SOLUTIONS BY THE MEDIABROWSER
MEDIA LISTS, OWNERSHIP BY SETTLEMENTS (90% OF HUNGARIAN
SETTLEMENTS)
MEDIA LISTS BY 1000+ THEMES
CROSS-MEDIA GEOTARGETING BY GOLDFISH BY WHITEREPORT &
IPSOS (MEASUREMENT & SOFTWARE OPTIMISATION)
ADVICES
3 BASIC WAYS TO INCREASE YOUR
AWARENESS
USE CROSS-MEDIA FLIGHTS – to maximize impact in a
given period (burst); the basics are still valid: no
campaign under an OTS of 3 (update by mediabrowser: 4)
TRY NEW SOLUTIONS IN A RATIO OF YOUR BUDET/TIME & BE
FLEXIBLE BECAUSE THE WORLD CHANGES
ADVICES