Oxford Chinese Media Pack

MEDIA PACK

Reach the high-spending Chinese visitor market

with the glossy Oxfordshire & The Cotswolds Visitor Guide (Chinese language edition).

Translated into Simplified Mandarin the content will be understood by both Mandarin and Cantonese speakers.

Published annually the Oxfordshire & The Cotswolds

Visitor Guide has a targeted distribution of 20,000 copies.

EditorialThe Oxfordshire & Cotswolds Visi-tor Guide (Chinese language edition) is packed full of Oxfordshire & The Cotswolds editorial with a particular emphasis on the luxury shopping market that affluent Chinese visitors expect to find during their visit.

Sections include: l Sightseeing & Attractionsl Shopping & Fashionl Jewellery & Watches l Diningl Accommodationl Property and much much more

Thompson Media Partners Ltd, Unit 4, Avenue Business Park, Elsworth, Cambridge CB23 4EY | 01954 267696 | www.ukvisitorguides.cn

OXFORDSHIRE& THE COTSWOLDS

Distributionl Latest trends website and app coming soon l In-bound flights to London from Asial Airport Arrival Lounges:

Star Alliance lounge - London Heathrow Sky Team lounge - London Heathrow

No. 1 Lounges - Stanstedl Airport Gate Services: - Birmingham - Edinburgh - Manchesterl Selected Tour Groupsl City Centre Hotels: - Oxford - Londonl Trains and Coaches: - Gatwick Express - Stansted Express - Heathrow Express - Virgin Trains - National Express



OXFORDAll Seasons Guest House Apartments in OxfordBalkan Lodge Hotel Bath Place Hotel BEST WESTERN Linton Lodge Hotel Burlington House HotelCotswold Lodge Hotel Days Inn Oxford Dial HouseEthos HotelEuro BarForte Travelodge Oxford EastGalaxie Hotel Hawkwell House Hotel Holiday Inn Express Oxford Holiday Inn Oxford Macdonald Randolph Hotel Malmaison Oxford Castle Manor House Hotel Mercure Eastgate OxfordMiddle Aston HouseNanford Guest HouseNewton House Old Bank Hotel Old Black HorseOld Parsonage Hotel Otmoor Lodge HotelOxford ApartmentsOxford Spires Four Pillars HotelPine Castle Hotel

Premier Inn OxfordRemont Oxford Hotel Richmond HotelRiver HotelRoyal Oxford Hotel The Holt Hotel The Oxford Hotel The Victoria HotelThe Westwood HotelTravelodge Oxford Peartree HotelTravelodge Oxford WheatleyVanbrugh House HotelVictoria House Hotel

LONDON10 Manchester Street47 Park Street Hotel5 Maddox Street HotelAndaz Liverpool Street Barnsley House HotelBerkeley HotelBulgari Hotel & Residences LondonCadogan HotelCafe Royal HotelClaridges HotelCliveden Country House HotelCovent Garden HotelCoworth Park Hotel Crowne Plaza Docklands ExcelDanesfield House Dorchester Hotel

Four Seasons Canary WharfFour Seasons Hotel HampshireFour Seasons Park LaneFredricks HotelGoring HotelHalkin HotelHilton Park Lane LondonHilton Trafalgar Hotel MissoniHotel Verta Hyde Park ResidencesInterContinental London Park LaneIntercontinental Westminster Le Meridien PiccadillyLondon Marriott West India QuayLondon Syon Park HotelLuton Hoo hotel Mandarin OrientalMetropolitan HotelMilestone HotelMillennium Chelsea VillageMontcalm Hotel - RacksMontcalm London CityMontcalm London HotelOne Aldwych Hotel Pennyhill Park Hotel Rafayel Hotel on the Left BankRiverbank Plaza HotelRoyal Garden HotelThe Langham HotelThe Ritz Hotel

AIRPORTSManchester Airport gate service (12 stands)Edinburgh Airport gate service (10 stands)Birmingham Airport gate services (10 stands)London Heathrow Sky Team LoungeLondon Heathrow Star Alliance LoungeStansted No. 1 Lounges

TRAINSGatwick Express – Magazine rack at Victoria stationStansted Express – On the trainHeathrow Express – On the trainVirgin Trains – Lounges at Euston, Edinburgh, Crew, Preston, Birmingham & Manchester

NATIONAL EXPRESSCopies can be placed in the National Express waiting area at Birmingham coach station which is actually right next to the Chinese quarter in Birmingham. Magazines that are placed in here are being picked up so rapidly that our agent is visiting the stands 3 times a week to re-stock them



Propensity to go to restaurants, pubs, nightclubs and socialise with locals

VFR: Socialising with locals

VFR: Going to bars or nightclubs

VFR: Going to a pub

VFR: Dining in restaurants

Business: Socialising with

Business: Going to bars or nightclubs

Business: Going to a pub

Business: Dining in restaurants

Holiday: Socialising with locals

Holiday: Going to bars or nightclubs

Holiday: Going to a pub

Holiday: Dining in restaurants

0% 10% 20% 30% 40% 50% 60% 70% 80%

60%

50%

40%

30%

20%

10%

0%Nil Nights Scotland Wales London Rest of England

Regional Spread (% of visits)

Trip Characteristics

With annual spending of £240m China is Britain’s 22nd most valuable source market.

The typical visit from China generates £1,617, almost three times that from the average market.

There are now similar numbers of business and holiday visits from China.

Trips of 15+ nights account for a larger share of the market from China than is the case for the average market with this the most common trip duration for both VFR and study trips.

Activities Undertaken in Britain

VFR and business visits from China undertake leisure activities to a greater extent than is the case for the average market.

Half of holiday visits feature time in museums and two-in-five include at least one trip to a castle.

Chinese visitors have an above average propensity to go to a park or garden while in Britain.

In the first seven months of 2012 China accounted for 19% of tax free shopping (measured by value) in Britain.

China

All Markets All stats correct at time of print. Source:



Scotland

Nil Nights

Northern Ireland

Wales

North East

London

Yorkshire

North West

East Midlands

West Midlands

South West

East of England

South East

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

Visits, nights and spend by area (% share)

Most Popular Destinations

The share of visits, nights and spend accounted for by each area of Britain is shown in the chart above. This reveals that London dominates with a 42% share of all visits and 37% share of spending, though the capital accounts for just 20% of visitor nights.

Many areas contest the runners-up spots for visits, including Yorkshire. Whilst for visitor nights it is clear that Yorkshire and South East England lead the remaining areas by quite some margin.

1993 1997 2001 2005 2009 2013 2017 2021

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400

450

500

Potential Growth in Britain

The chart above shows the historic trends in the number of visits from China to Britain, along with potential growth through to 2021. The projection suggests strong growth potential throughout the period, with perhaps more than 650,000 annual visits by 2020.

The Government has recently declared an ambition of trebling the number of visits from China over the next few years backed with an additional investment of around £8m.

Shopping

A further defining characteristic of the Chinese tax free shopping market is that the average spend per transaction in 2011 stood at €813, up from €731 the year before, and significantly higher than the average spend per transaction when looking at all global tax free shoppers which amounted to €485 in 2011.

The Huran Report also asked millionaires about the types of luxury products that they like to purchase when overseas and watches were cited as a ‘must buy’ item by 56%, ahead of jewellery (43%), leather products and clothes/accessories (37%).

Visits

Nights

Spend

Historic Visits

Forecast Visits

Historic and Potential Visits to England




ADVERTISING RATES SIZESDouble Page Spread £2450 (£1960)

Full Page £1550 (£1240)

Half Page £850 (£680)

Quarter Page £450 (£360)

Covers

Outside Back Cover £2050 (£1640)

Inside Back Cover £1650 (£1320)

Inside Front Cover £1850 (£1480)

Inside Front Cover DPS £2650 (£2120)

Premium positions

Opposite Contents Page £1650 (£1320)

First Right Hand Page £1650 (£1320)

(Prices in brackets are for Members of Visit Oxfordshire and Visit Cotswolds who will receive a 20% discount from the standard rates)

All rates are exclusive of VAT.

Specific positioning of advertisements within the magazine cannot be guaranteed.

Prices include full translation into Simplified Mandarin

Supplying Artwork l InDesign file (for Mac) with all fonts, photos and graphics used in the document.

l An editable, high-res PDF of the advert. Text within the PDF should NOT be outlined.l All text you wish to be translated into simplified Mandarin to be supplied in a Word document.

Depth x width

1/4 Page90.5mm x 62mm

1/2 Page Horizontal

90.5mm x 128mm

1/2 Page Vertical

185mm x 62mm

Please Note: Thompson Media Partners Ltd (TMP) retains absolute discretion over the content of any advertisement, published in print, electronically, or by other means.

FULL PAGE210mm x 148mm

DPS 210mm x 296mm

Full Page and DPS Please add 3mmbleed on all sides


Oxford Chinese Media Pack

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