Ownerd Presents 10000 Visits in 8 Steps

From “some” to 10,000 Profi table website visitors

OwnerdBUSINESS OWNER + NERD = PROFIT

An e! ciency junkie who’s spent the last 10 years building businesses.

Ownerd exists to help people fi nd their hidden hunger to make a business that matters. Everyone is a nerd at something and anyone can start, grow & own a business that frees them to live life.

I’d love to hear what you think of this book - catch me on Twitter @toneliam

ABOUT THE AUTHOR

Hi, I’m Liam

1About the AuthorOwnerd

CONTENTS

This book is a $12 o! er to subscribers of Ownerd.com

normal price $39

Introduction

Calculating your baseline profi table

visit cost

Fully understand the 3 Qs

Understand the secret formula for success

Defi ne your backwards budget

Understand how to spot the wrong advice

for right now

A breakdown of the only channels

you need

How to go and get them

What if I told you, you already knew how to double, even triple your tra" c levels?

““

“

...What if I told you that’s probably not what you need right now to get where you need to go.

“

Here’s the deal – you’ve probably learned all you need to know and even if you haven’t you can probably guess the basic premise of scalable, profi table tra! c acquisition.

I’ll start by framing this; we’ll be moving pretty quickly and some of the things we’ll talk about assume you have at

least some tra! c, that you’re already trying to monetise those visitors in some way. i.e. you’re willing to put in some work and/or pay some money.

If you haven’t yet developed a site which is geared towards monetising your product/service then you’re probably not ready for opening up the tra! c fl oodgates just yet so I’d recommend you jump back into the resources to check out my book Finding your owner:nerd intersection.

INTRODUCTION

Unfortunately most business owners simply ask the wrong questions and confuse themselves with technique after tactic following tra! c guru after link building messiah.

4IntroductionOwnerd

5

So with that out of the way we can begin with a startling realisation:

Your reasoning behind looking for more tra" c is probably already fl awed

6

You see, there are lots of things you can do to make more from the tra! c you’ve already got. I’ve seen (and helped) businesses generate 6 fi gure revenues from less than 1,000 visits per month.

Ultimately it depends on your ability to capture leads from your site, your sales cycle and market competitiveness; there are occasions when only mass tra! c will do (hello a! liate marketers) so we’ll address that shortly but in the main if you are selling a product or service you need to reframe what tra! c actually means to your business.

Most business owners work within the model “if I double the tra! c I’ll make twice the revenue, so that’s my goal” which is actually true. But what they neglect to understand is that by engaging in any one of the conversion spiking activities below they can probably make twice the revenue with the tra! c they’ve already got and for probably half the e" ort.

IntroductionOwnerd

Quick Tip: If you are selling a product or service you need to reframe what tra! c actually

means to your business.

So another fi lter point needs adding here - if you’re not already doing more than two of these techniques then again you need to jump into this webinar or this video and grab this ebook on lead generation and conversion as that really is where you need to start.

Sales spiking work you should already be doing:

• Site speed improvements

• Design improvements

• Multi-variate testing

• Lead generation with follow-up funnel

• Lightbox sign-up options

• Multiple sharing mechanisms

• Giving away free reports

• Committing to great content

• Building an online voice and establishing yourself an an expert

• Investing in your social media presence

Okay so I imagine even if you fell into one of the groups above you’re still going to be reading this so I’ll make this clear.

You probably already know everything you need to know about tra" c acquisition and you’re still looking in the wrong place by continuing to read here. Take my advice and fi x the bucket before pouring more water in!

By now you’re probably seeing a theme developing that centres around knowing which activities should take priority.

7IntroductionOwnerd

“if I double the tra" c I’ll

make twice the revenue,

so that’s my goal, right?”

Something that transcends all relationships is the dreaded fi rst visit of the Mother-in-law to your home.

You’ll spend days pacing, looking at every room of your house from every angle to understand what they could potentially poke holes in. Surfaces you didn’t previously know existed are spotlessly clean and you wouldn’t dream of leaving any room in anything other than perfect condition.

You need to channel that fear / respect / pride and look at your site in the same way, ensure everything is in place to give you the maximum chance of providing a great experience and ultimately making that conversion. Just like the approving nod from your Mother-in-law, a conversion (making the sale, getting that opt-in) is the ultimate approval and puts you on a path to success.

With a perfect home you could charter Mother-in-law visits by the bus load to take a tour of the place knowing you’re all set for maximum success.

Schedule the busloads with a faulty home and you’re in trouble and will waste the tra! c you’ve worked / paid to attract.

Hopefully that explains what I mean here – it is vital you get your house in order before even starting to build more tra" c as all tra! c carries a cost.

8IntroductionOwnerd

Treat all site visitors as if they were your Mother-in-law

So 1,000 words later we can actually start talking about tra" c! The fi rst thing to clarify is that regardless of its source all tra! c has a “cost” so the concept of “free tra! c” is false economy.

If you are working with Adwords you have a clear cost per click which everyone understands and follows but when you’re working with guest posts, leveraging your expertise, building via social media or video the ‘cost’ is less clear or more appropriately a “time cost”.

Unless you work for free therefore, tra! c is never free. Even the 4 hours you spend writing that guest blog post takes priority over something else; this is a behavioural trait known as “opportunity cost” – you are forgoing another activity to carry out this one.

Indeed, even if you go only after these non-paid tra! c sources and pitch in 50hours per week to generate 5,000 visits over the course a month you’re still trading 1 hour of your time for 25 visits.

You should be 100% clear what 1 hour of your time is worth. In my other books I talk about developing a clear vision for your business which involves determining precisely how much money you’d like to make and precisely how you’d like to generate it.

Then we go further into developing a business strategy which utilises clear processes to get stu" done and ensure the business can properly operate without you.

Assuming though you are a one-person business let’s break that down and assume you want to clear $10,000 revenue in a month and are prepared to work 200 hours to make that happen

9IntroductionOwnerd

That awkward moment when “free” tra! c costs more than “paid” tra! c

We established above that it took 1 hour of productivity to deliver 25 visits. So using that model each visit is e" ectively costing you $2.

Does that work for your business, is that profi table? If so, you’re starting to work out that each visit does carry a cost, paid or not. This is where the data I mentioned in the fi rst part comes in.

By the time you’re through with this ebook you’ll be able to answer that question (whether you can “a" ord” that visitor), we really need to pin down how much you can a" ord to pay for every Mother-in-law visit to make a profi t.

For that you’ll need at least some tra! c , you’ll need to be already trying to monetise those visitors in some way.

10IntroductionOwnerd

You are prepared to trade 1 hour of your productive time for $50 revenue

Well the good news is you can do some pretty basic maths to determine how much resource (be that time or money) you can a" ord to pump into tra! c acquisition.

Before you even begin to drive more tra! c to your site you need to analyse the performance of your current tra! c levels and as I covered earlier in the book your tra! c should already be performing pretty well for you to get to this point.

First we’ll visualise the performance of a made-up entity, then I’ll walk you through the steps to calculating your own “engaged visitor cost”. I’ve given a couple of well-optimised-industry-standard funnel visualisations so you can get a quick sense check how you’re currently performing:

CALCULATING YOUR BASELINE PROFITABLE VISIT COST

If you had the power to consistently and predictively turn 50 cents into $1 you’d pour every penny you could get your hands on into that activity right?

11Calculating your baseline profi table visit costOwnerd

eFakeCo (Direct sales

example)

FakeCo (Service based

business)

Visits 5,000

Visits 5,000

Conversion Rate3%

Conversion to opt-in5%

Customers 150

Leads250

Revenue$9,300

Revenue$9,300

Average order profi t$62

Customers25

Average order profi t$372

Leads to customers10%

If you sell products directly (eCommerce)

If there is an element of consultancy required fi rst

- OR -


The maths

Profi t (Divided by) Visits = Break-even visit cost

$9,300 / 5,000 = $1.86

Note: To be clear I’m using “visits” here rather than “unique visitors” as this is a fairer representation of normal web use, you could receive 10 visits from the same person via PPC over a month (you’d be billed 10 times) so you need to allow for repeat visits that may contribute to tra! c costs.

Pricing is a completely separate issue here, these are purely illustrative and I’m assuming you can articulate your profi t level on each sale – or if you’re working in the information marketing / online coaching / selling your own time space this is the total amount of revenue you realise from your site visitors less running costs.


Congratulations you’ve now got the maximum cost you can pay for a site visit.

I asked the question above, if you could turn 50 cents into $1 profi t would you double up on that activity with every penny you had?

Now you have the data you know that if you can grab visitors for less than $0.96 you can do just that!

With your baseline data in hand you can start to make those sorts of calculations by putting a “budget” to your tra! c; be that paid or non-paid.

Quality

Qualifi ed

Quantity

FULLY UNDERSTAND THE 3 QS

I’m pretty sure you can see where this is going (and yes, quite soon we’ll be looking for tra! c sources that can deliver you visits for less than half of your profi table visit cost) but I need you to be fully clear on what I call the 3 Qs when it comes to tra! c.

14Fully understand the 3 QsOwnerd

Q

Q

Q

So tra! c that scores highly in the area of “quality” will deliver visitors sourced from the right locations, with a proven history of looking for products or services similar to yours.


1. Quality

Paid Example: Remarketing tra" c

Non-paid Example: Inbound tra" c from external guest posts

Benefi ts: Have proven themselves to be vaguely interested now or in the past

Drawbacks: Potentially expensive and not necessarily qualifi ed


As the name suggests, this tra! c is specifi cally looking for what you o" er and have revealed that prior to arriving at your site.

2. Qualifi ed

Paid Example: Google Adwords tra" c

Non-paid Example: Non-brand organic search visit

Benefi ts: Have just qualifi ed themselves so are potentially ready for your o! er

Drawbacks: Expensive and Potentially in research mode resulting in lots of hopping from site to site


Volume tra! c can be valuable if sourced from the correct places but should be considered more of a gamble on the two factors above. Social media particularly has given a rise to awesome paid advertising opportunities.

3. Quantity

Paid Example: Facebook sponsored posts

Non-paid Example: Social media competition tra" c

Benefi ts: Represents the lowest cost and targeted correctly potentially lucrative

Drawbacks: Very low conversion rates


Quick Tip: It is imperative to understand the criteria above as you’ll need a mix of tra" c from all of these sources; they all play a part in your tra" c acquisition strategy.

If you want a ratio formula I’ll tell you what works for me:

UNDERSTAND THE SECRET FORMULA FOR SUCCESS

There are no secrets, no quick fi xes and no dark magic when it comes to tra! c acquisition and user behaviours. Yes there are industry standards and yes there are goals you should aim for in terms of the ratio mix of your tra! c but the fact of the matter is it varies massively on your product and market.

18Understand the secret formula for successOwnerd

1:2:2

Quality:Qualifi ed:Quantity

But I’ve worked with clients who have gotten by with a ratio of 1:1:3 and others that have virtually no quality or quantity tra! c sources at all! Incidentally their tra! c volumes are really low at 800 per month and they’ve been able to monetise that to the tune of over £100,000.

That is to say it really depends on your profi table visitor cost. If you can a" ord to spend $100 to get 1 website visitor you can a" ord to be super selective about your tra! c.

So I need to warn you up front that it’ll take some data analysis to keep a track of what is working for your specifi c instance.


So I’m hoping you’re at least familiar with Google Analytics and that you’ve got goals in place to be able to attribute approximated value to the actions being completed on the site.

Allow me to explain:

You should be looking into this data to give you an idea of which sources of tra! c are delivering the goals you’re looking to achieve from your web presence. If your transactions are carried out online with eCommerce then Analytics is does a great job of calculating that income broken down by source but even if they aren’t you can attribute an approximate value to that goal completion.

If you know that 10% of your leads ultimately convert into customers and you know that each customer generates $449 in profi t, each goal completion of “Lead” or “Opt-in” is worth around $44.90 and Google Analytics allows you to place that value on the goal.

Then again, it’s a simple estimate to see which channel is giving you the best revenue per visitor. If you’re fi nding that post of your unqualifi ed, low quality high quantity tra! c is not providing a return on investment you can reduce your time/money expenditure in that channel and double up in an area that is working.

But to start with you should probably settle into a 1:2:2 split and we’ll go into where specifi cally to get that tra" c in the fi nal step.


Key metrics to understand what is working

The objective is to invest this resource wisely; you want to provide a reliable, scalable stream of tra! c that will ensure you can grow your business.

But you need to know what success looks like before you embark on any campaign so for the purposes of this visualisation we’re going to assume that FakeCo Vehicles Ltd want to increase month on month profi ts by 50%.

They’re already hitting over $9k so a 50% uplift requires $4,650 in new business revenue, or 2,500 additional visitors per month which can land at no more than $0.96 per visit.

By working backwards from your goal you can make informed decisions about whether tra! c is a" ordable.

Let’s be clear – this is not a book about paid tra! c acquisition, far from it but as we covered in the introduction even time has a cost associated with it, so it’s important to fi rst defi ne where you want to be so that you can defi ne what you’ve got to play with.

21Defi ne your backwards budgetOwnerd

I wanted, at this point to introduce the idea that you may already be implementing bad advice and its time to modernise your output so yes this section is a chunky one but will prove enlightening to you.

Going back to my original points, all the tra! c in the World won’t help a site which fails to provide value and fails to convert so here are the key mistakes, with some takeaways for improving your own standing in that area:

UNDERSTAND HOW TO SPOT THE WRONG ADVICE FOR RIGHT NOW

As we’ve already covered o" , Google’s full-scale o" ensive on webspam, fronted by fi gurehead leader Matt Cutts represents great opportunities for sites providing real value.

22Understand how to spot the wrong advice for right nowOwnerd

As a rule of thumb you should be able to answer “yes” the question “if someone read this would they fi nish, would it provide the information they’re looking for and would it be actionable?”

If the answer is no you’re probably in this category, and search engines don’t care if you were advised to do this by an SEO consultant.

Many business owners and bloggers live under the false assumption that by shoehorning buckets of keywords into a page and padding their way to 1,500 words they will be on to a winner.

There is case study upon case study around the pitfalls of this (penalisation) but basically it’s a bad move. Poor structure, bad grammar or even just over-optimised content is not only negatively noticeable to your prospects (real people) but to search engines too – so stop it.

You must prioritise quality, value and diversity in your content so mix it up by enhancing the depth of the message and hammer home your expertise! than quantity. Do not focus on word-counts but rather focus on giving out useful details. Never derail your own content strategy by overlooking signifi cant aspects as you perform your management and marketing schemes.


Meagre content quality

Google employs over 5,000 real people (search quality raters) to interrogate sites one by one, asking a few key questions such as “would you trust this site with your credit card?” and “would you consider this site an expert?”

This data is fed into a machine learning algorithm in order that Google can eventually programmatically make the call on whether a site represents “quality”.

Design plays a large part in this; so if your design is not forward thinking, interesting, friendly to mobiles and free from ‘overkill advertising’ you will be missing a score in this particular area.


Ignoring Design

Google is looking to ensure there is topical relevance in everything either on your site or outside your site pointing in. That is to say; if you are a gardening site talking about the new Xbox you’re content is not topically relevant.

The same goes for link building; if you are attracting links to your gardening site from a gaming site you’ll be raising more fl ags than a Grand Prix marshal!

In terms of takeaways, Google uses LSI (latent semantic indexing) to read between the lines on your site content and makes predictions as to what it expects to see there.

To peer inside the machine head to search and type in a phrase closely related to what you’re doing / selling. “Gardnening tips” for example; then take a look at the list of phrases that appears for “related searches”.

These are topics closely related to your own, so if you repeat that a few times you’ll be right in the sweet spot as far as topical relevance is concerned!


Irrelevant content

This is kind of SEO 101 but worth mentioning here as it still happens and it’s a mistake you can certainly avoid.

Just like any competition you need to pick your fi ghts; you wouldn’t step in the ring with Mike Tyson without any experience, strength or ability would you? Search is no di" erent, pick too competitive a phrase and you will fi nd it hard to surpass other existing and well-marketed sites that have the same lofty aspirations.

Google Keyword tool is your friend here for the beginner. You should look to your primary (head term) keyword as a guide and look for longer strings of phrases (long tail) that carry less search volume and less competition.

For the more advanced amongst you, I highly recommend SEOMoz keyword di! culty tool, this pretty much gives you the lowdown on the strengths and weaknesses of the sites in front of you and gives a handy di! culty score 1-100. Anything under 30 and you’ve probably got a chance

Note, this is a paid tool but I would defi nitely encourage you take the 30 day free trial – no credit card required yada yada.


Aiming too high

Quick tip: You should always select [exact match] and you should more often than not disregard the “competition” low medium high rating. This actually refers to PPC competition and is therefore unrelated to your plight on non-paid search.

Certain meta tags are a thing of the past. So if you will still focus on this, you are using the wrong advice even for 2009, let alone right now.

A couple of caveats though:

Meta title is still useful and this should probably be fi rst on your checklist (as I cover below) and meta description is still widely used, although it doesn’t carry much weight in terms of ranking algorithm.

Certainly though, please stop adding 200 keywords into the meta keywords tag!


Please leave meta keywords at the door

HTML title tags still have vital roles in optimisation methodology. Search engines use these when displaying the clickable link from the results page and web browsers give them pride of place in the tabs you have open, in bookmarks etc too.

But only the fi rst 75 characters are used so use them wisely. To make the most out of your title tags, place your keyword (or more often the page name) at the beginning then separate with a pipe (this --> I ) then your secondary keyword relevant to that page then your business name or wider service.

This is a pretty clean, ethical format for title tags but whatever you do make sure all title elements are di" erent to one another and please don’t have them all showing your business name and nothing else.


Discounting the value of the <title> element

Search engines have had lots of time (and resource) to develop great ways to combat the shadier side of SEO. As a result there has been the most sizeable shift ever of late away from “link building” as a technique per se – replacing it with “relationship building”.

I happen to think this represents a great opportunity for ethical, high quality practitioners in the industry. The lines are blurring between demand generation online and o* ine and as PR becomes more digital, digital comes more PR.

You should be focusing on building authority, widening your network, releasing great content on your own site, guest blogging on other topically relevant sites, creating videos, building ebook content.

At Tone we’re of the opinion that ‘SEO isn’t SEO any more’ and I guess by that we mean that modern SEO has content and relationships at heart and leverages these for search engine visibility.

Social media’s infl uence on SEO is probably another 2,000 word post in itself so instead I’ll give you a quote from Eric Schmidt, Executive Chairman of Google which should go some way to underlining my point; that social matters:

“Within search results, information tied to verifi ed online profi les will be ranked higher than content without such verifi cation, which will result in most users naturally clicking on the top (verifi ed) results. The true cost of remaining anonymous, then, might be irrelevance.”

That is the clearest indication yet that Google are investing in understanding who is behind a website – and if they are real, check out and are providing value in their niche their site will be ranked higher than other sites without that.

We’ve long understood that social media presence is the hardest thing to fake so it makes sense they’d look to try and use that as a defi ning metric in the future.

Takeaway for you then; invest in building an audience and relationships on social media just as much (if not more) than you are investing in building links to your site.


Practice of lifeless link-building tactics and ignoring the power of social media

It will come as no surprise to you that the browsing habits of your visitors are changing. The advance of smartphones and the era of the tablets have brought with it new challenges for site owners.

You should actually be looking to use this to your advantage, there are still more sites that are not ‘responsive’ to mobiles and tablets than are, so chances are you’ll be the fi rst in your niche to make a move.

Indeed, Google’s recommended confi guration is to use responsive, that is to say a site which is the same for mobile, tablet and desktop but which shifts and changes shape to accommodate each.

That is opposed to serving a di" erent site entirely for those devices, for example m.yoursite.com. So as we’ve already covered to date search engines are evolving to put user experience fi rst so as I’m sure you’re prepared for me to say – this will eventually be a big factor in which sites to rank highest so use this to your advantage.


Overlooking mobile-friendly solutions

There is an element of “can’t beat em join em” in this but I have seen fi rst hand that a unifi ed strategy of circa 20% paid to 80% non-paid tra! c acquisition just works.

If you have limited or no budget you can still get involved; taking advantage of the super-high-ROI PPC technique of banner remarketing.

You place a cookie on your site which tracks every visitor that passes by and serves them (via Google Adwords) advertisements as banners as they continue their wider web journey.

You can probably work with a budget of $100 on remarketing and get a crazy amount of impressions, upward of 35,000-40,000 in most cases. It’s great for brand awareness and for ‘recycling’ tra! c.

tIn addition, PPC can be your testing ground for evaluating opportunity in natural search. Chances are if you can rank on PPC and make the tra! c profi table then you have a great chance of doing so when the tra! c is free.

If you can’t make it work on PPC then you’ll likely never make it work on non-paid search, but you’ll have maybe spent $75 on the experiment instead of months of SEO activity.


Not embracing PPC with SEO as a unifi ed strategy

Keyword overbidding

if in doubt stay low, you can always increase… you may start to rank anyway with your low bid as your competitors expend daily budgets

Too many keywords on Ad Groups

Keep it really refi ned to begin with so you can make clear decisions on what is working, resist that temptation to auto-add “1,452 keyword ideas” that Google suggest

Poor landing pages

You should use a service such as Unbounce and build separate landing pages for PPC tra! c, it’ll build up your quality score and keep visitors from distraction

Poor grasp of tracking

you can hire PPC experts on sites like elance.com who can set up conversion tracking, so you know actually what your PPC spend is turning into

Use negative keywords

You should be utilising negative keywords to ensure that although your ad is not shown for irr

Again, PPC is a huge topic in itself so this is just the tip of the iceberg here but those pointers should help you make your spend work harder

SOME VERY QUICK TIPS

- Things to avoid:

In summary then, it’s more important now than ever to be in the know when it comes to optimising your site for search. There are lots of horror stories around businesses being punished for ‘less than genuine’ tactics. We’ve fi nally reached a point of maturity in the tra! c acquisition industry that has brought with it a more grown-up outlook on profi ting from search engines.

There is no shortcut, no $5 for 5,000 links any more; you have no way to get out of the work this time. It’ll take some care, commitment and passion to build great content, a great reputation. By investing in the experience of your visitors and providing real value you’ll fi nd the tra! c chases you rather than you chasing the tra! c.


Summary

You should go through each of these sustainable, scalable channels in the list and establish the “cost” per visit to see if it aligns with your profi table per visit range, even in the non-paid bracket there is a time-cost for the activity.

There is no shortcut, no $5 for 5,000 links any more; you have no way to get out of the work this time. It’ll take some care, commitment and passion to build great content, a great reputation. By investing in the experience of your visitors and providing real value you’ll fi nd the tra! c chases you rather than you chasing the tra! c.

A BREAKDOWN OF THE ONLY CHANNELS YOU NEED

Now it’s time to pull it all together, to build a strategy capable of providing you with the revenue growth you’re aiming for.

33A breakdown of the only channels you needOwnerd

Quality

Paid

Banner remarketing

As I’ve covered above you can use banner remarketing to your advantage. This represents a great fi t for the “quality” bracket as these visitors have already expressed at least a passing interest in your product or service in the short-term past.

Also as it’s relatively cheap to implement it gives you the feel of omnipresence on a shoestring.

Joint venture activity

I’ve added this one in as paid channel but it could equally be regarded as free. If you’re working with someone in a parallel market to launch your product and service and you’re giving away cash only when you receive it (commission) then e" ectively the activity o" ers no up-front cost

Non-Paid

Guest posts

You should seek to build relationships with reputable sites in your niche. Unless it’s a high tra! c blockbuster site itself you can expect the actual visit numbers to be on the low-side but assuming the targeting is solid these visits will represent good quality.

Moreover you’ll raise your stock as an expert in your space and you’ll see benefi ts from the links you are generating for organic search.

Branded organic search visits

If you are making waves within your industry your name or your business name should be recognisable and you’ll receive search visit from your site name. These are not strictly qualifi ed but do represent quality as they know who you are.

Organic social media activity

Visits arriving at your site form your social channels represent pretty good quality – these are users fairly well targeted (they have liked your page) visiting your site via a link from your timeline (they have taken an action) so again you should look to build this number with the other two channels above.

Qualifi ed

Paid

Google Adwords

Unless you rank in fi rst position organically

for all of your primary phrases Adwords

represents the most qualifi ed tra! c you can

get your hands on. Unfortunately it’s also the

most expensive so you need to pick your

battles and be really clear on which phrases

are making your conversions (if you’re already

using PPC) or if you’re just starting out by

understanding what you can a" ord to pay for

a visitor (from section 1) and selecting phrases

that fi t that profi le.

Non-Paid

Non-brand organic search visits

Visits from organic search represent some of the highest quality visitors you can seek to build.

These are prospects looking for your product or service who don’t already know your brand so

represent a great opportunity for conversion.

Quantity

Paid

Facebook ads & Sponsored posts

Facebook is a great source for a quantity of tra! c. The loose targeting also does a decent job of making it a touch more qualifi ed and assuming you’re following the fi rst step of relating all of this back to the maximum amount you can spend on a profi table visit you’ll be able to ramp this up.

Twitter advertising

As I write this Twitter self-service advertising is still in invite-only beta mode and the alternative managed campaigns start at £5k per month! For that you can expect an ocean of tra! c (quantity) and some social interaction. You’ll also be working with quite well targeted tra! c but this channel would only apply if your budget allows

StumbleUpon Paid Discovery

This one is a bit of a nugget and has the potential to deliver a solid, sustainable set of visitors from just $0.10 per visit. The title of this book is zero to 10,000 visits and using Stumbleupon alone you could do this for a mere $1,000 but I’ll leave you to make the call how you stack your strategy here.

Buysellads.com

There are lots of sites in your space with lots of tra! c you can leverage for your own ends. You’ll often fi nd that these are priced per impression so you’ll just have to establish what this translates into on the assumption you can expect a clickthrough rate of around 0.25-0.5% (that is to say you can expect 2-5 visits per 1,000 impressions so if a placement is $2-5 per 1,000 impressions you’re working at around $1 per visit)

Non-Paid

Viral content (multi-channel)

This is the holy grail of tra! c acquisition and notoriously di! cult to predict; but what it does provide you is a fl ood of tra! c if you catch it right.

By way of an example – An epic guest post by Oli Gardner at Unbounce on the SEOMoz blog has generated upwards of 20,000 shares on Twitter & Facebook, 152,000 Stumbles, over 150,000 visits to the SEOMoz page and I’d hazard a guess at over 250,000 visits to Unbounce.com and without monetary outlay.

From “Some” to 10,000 profi table visits

Written by Liam Veitch

This book is a $12 o" er package to subscribers of Ownerd.com, do not distribute without prior

permission

normal price $39

For more content like this

head to Ownerd.com

© Ownerd 2013

Ownerd Presents 10000 Visits in 8 Steps

Documents

Transcript of Ownerd Presents 10000 Visits in 8 Steps