"Owned Relations" - Data & Strategy in Public Relations

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Owned Relations Jon Burgess MBA

Transcript of "Owned Relations" - Data & Strategy in Public Relations

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Owned RelationsJon Burgess MBA

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@jonburgess

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Modern Content SharingJon Burgess, M.B.A.Senior Digital Consultant

Twitter: @jonburgessLinked In: @jonburgesswww.redfusion.com

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Themes•Winning•Authority•Relationships•Curation

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WINWant Vs Deserve

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Market Leaders

PIMS -Market leaders have proven…• Charge more for the same goods• Grow 2x as fast• Pick up 6% market share/yr.• Show 12% higher returns on sales

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Content

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Google’s 1 goal is to give people the

answers they’re looking for.

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@jonburgess

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http://www.ripenecommerce.com/amazon-seo-correlations

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Tracking Leads

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Relationships

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Personal Data

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SOCIAL MEDIAAuthority

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587

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Thank People

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Don’t Waste Authority

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Following = Not Authority

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Authority

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Authority

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Winning Content Strategies

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Expert

• 1392 Words - Posted in 2008

• University of North Carolina Business School• University of Texas – Tyler• Undergraduate Research Journal for the

Human Sciences V12. 2013• Australasian Journal of Educational Technology • The University of Newcastle

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Discover

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Who Wins?

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Who (Should) Win?

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Curation

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Curation

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Content strategy is about providing: • the right content• to the right people• at the right time• for the right reasons

• Expert• Relationships• Curation• Transparency


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