BRAND

OVERVIEW

+ 9 Story Media Group is one of the industry’s leading creators, producers and distributors of award-winning animated and live action content for young audiences around the world

+ With its recent acquisition of Brown Bag Films, 9 Story has almost 500 creative and production staff across facilities in Toronto, Dublin, Manchester and Los Angeles

+ Trusted partner for iconic children’s brands

A LITTLE BIT ABOUT US2

MEET THE PEG + CAT TEAM

JENNIFER OXLEY

CREATOR OF:

CREATIVE DIRECTOR OF:

PRODUCER OF:

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GIRL POWER + BRAIN POWER!

A book-based preschool series that

follows an adorable spirited little girl,

Peg, and her sidekick, Cat, as they

encounter unexpected problems that

require fun and creative solutions. Their

adventures take them to historical

far-away lands, art centers in bustling

metropolises and the colourful cosmos,

all while demonstrating it’s never too

early to start learning the

magic of numbers.

AUDIENCE: 2-5GENRE: PreschoolFORMAT: 80 x 12’

SEASON 2 ALMOST COMPLETE

(50 X 12’)!

130 EPISODES IN TOTAL!

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AN EXCITING EQUATION

+ +

GREAT FRIENDS

EXCITING ADVENTURES

=

A REALLY

BIGPROBLEM

WATCH US IN ACTION!https://vimeo.com/109255273

password: pegpluscat

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IT'S ALL ADDING UP /.

GLOBAL BROADCAST PRESENCE:+ Broadcast in over 180 countries and a top performer on PBS KIDS

(U.S.)

NEW SEASON:+Season 2 is now available (50 x 12’)!

MASTER TOY: Imports Dragon+ Plush, puzzles, games, and arts & crafts launching globally

spring 2017

PUBLISHING: Walker Books/Candlewick+ Three titles on shelf with a fourth launching spring 2017 across

Canada, U.S., Australia and U.K.

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BROADCAST OVERVIEW

PEG + CAT HAS SOLD TO OVER 180 COUNTRIES WORLDWIDE!

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TELEVISION

COUNTRY BROADCASTER SCHEDULE START DATE

CANADA Treehouse

Netflix

TFO

Grics

Telequebec

Nelvana

Mon-Sun 6:45am, 11:40am, 10:20pm

SVOD

7 days a week at 7am & 3pm

On Demand

Mon-Fri 10:30am

AVOD

3/1/2014-2/28/2018

5/15/2015 - 12/15/2017

S2: 8/31/2016-8/30/2021

8/1/2015 - 7/31/2019

S2: 3/1/2017-2/28/2021

8/21/2015-8/20/2018

USA

USA

PBS KIDS

PBS 24/7

Weekdays: 9am, 11:30am, Sat-Sun 9am

Every day at 9am

2013

1/16/2017

PAN LATIN Discovery Kids Resting 8/31/2014-6/30/2020

8/31/2014-TBD

ARGENTINA Telefe TBC (As part of Discovery Kids Free TV block) 3/1/2015

BRAZIL

CHILE CNTV Weekdays: 12:50pm, 1:20pm S1(Ep.1-40): 8/31/2016-12/31/2019

MEXICO Canal Once Has Not Launched Yet S1: 8/31/2016-12/31/2018

URUGUAY Television Nacional Has Not Launched Yet S1: 8/1/2016-7/31/2018

AUSTRALIA ABC

ABC Commercial

Mon-Sat 5pm on ABC4Kids

HV

7/1/2016-11/30/2019

S2: 10/1/2016-5/30/2022

NEW ZEALAND TVNZ Resting 8/1/2014-7/31/2016

BROADCAST FOOTPRINTN

OR

TH

AM

ER

ICA

AU

ST

RA

LIA

LA

TIN

AM

ER

ICA

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BROADCAST FOOTPRINTTELEVISION

COUNTRY BROADCASTER SCHEDULE START DATE

CHINA Beijing Grow With You Culture Media Company

Sunshine

TBC

TBC

S2: 8/19/2016-3/31/2023

April 1, 2016 - March 31, 2023

INDIA NetflixZee Learn

SVODTBC

S1: 1/1/2016-10/15/20186/1/2014-02/28/2019

KOREA Netflix

Disney

SVOD

Resting

S1: 1/1/2016-10/15/2018

S2(Ep.1-26): 7/1/2016-

6/30/2020 S2(Ep.27-50):

2/1/2017-1/31/2021

SINGAPORE MediaCorp TBC S2: 11/1/2016-10/31/2019

TAIWAN PTSHinet

TBC SVOD 8/31/2014-12/31/20177/1/2016-6/30/2020

THAILAND True Visions

TV3

TBCTBC

1/1/2015-12/31/2017

10/1/2015-9/30/2018

SE ASIA Hopster SVOD 8/31/2015 - 8/30/2017

HONG KONG Television Broadcasts (TVB)

Mon-Fri 4pm on Pearl 12/1/2015-11/30/2017

MENA/SUB-SAHARIAN Hopster SVOD 8/31/2015 - 8/30/2017

AFRICA Canal+ TBC 3/1/2015-12/31/2016

ISRAEL NetflixHop!

SVODWed-Fri 10:21am, Sun-Mon 10:22am & 10:35am

S1: 1/1/2016-10/15/20184/1/2014-3/1/2019

UAE E Junior SVOD 1/1/2015-12/31/2016

MIDDLE EAST Netflix SVOD S1: 1/1/2016-10/15/2018

MBC SVOD S1: 8/31/2016-8/31/2019

AS

IAM

IDD

LE

EA

ST

& A

FR

ICA

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TELEVISION

COUNTRY BROADCASTER SCHEDULE START DATE

AUSTRIA RTL Home Ent 6/1/2015-8/31/2021

FRANCE Piwi Wednesday to Sunday at 11:30 am 3/1/2015-8/30/2020

GERMANY Super RTL

Sony Music

RTL

Wed-Fri 9:30am on Toggo

DVD, Audio rights

Home Ent

S1(Ep.1-20): 8/31/2014-2/28/2023, S1(Ep.21-40): 3/1/2016-2/28/2023

8/15/2015-8/14/2019

Ep.1-20: 8/31/2014-02/28/2023. Ep.21-40: 3/01/2016- 02/28/2023

ICELAND RUV

Hopster

TBCTBC

S1(Ep.1-40): 1/12017-12/31/20207/31/2015-7/30/2017

IRELAND TG4 FTV – Mon-Fri 3:15pm S2: 8/31/2017-8/31/2020

SPAIN TVE Launching Fall 2016 -FTV, Catch up S1: 5/01/2016-4/30/2019. S2: 3/01/2017-2/29/2020

SWITZERLAND RTL Home Ent Spring 2017

PORTUGAL RTP Monday and Fridays at 8:45am - Resting 7/1/2014-7/31/2018

UK Tiny Pop (CSC) PTV, VODMon-Fri 8:30am, 4:00pm, Sat-Sun 11am

8/15/2014-7/14/2018

FINLAND YLE Resting 12/1/2014-11/30/2018

SWEDEN SVT Mon-Sun: 10:30am 12/1/2014-11/30/2018

POLAND Telewizja PolskaMiniMiniTV Polska

7 days a week: 5:55am, 10:40am, 5pm7 days a week 6:05am, 3:30pmMon-Fri: 6:30am, 3:30pm

7/1/2015-6/30/201811/01/2014-10/31/20173/1/2016-TBA

PAN EUROPE Hopster SVOD 8/31/2015

BROADCAST FOOTPRINTE

UR

OP

E

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PEG + CAT = RATINGS SUCCESS!

* PBS Ratings: December 2015

+ The Peg + Cat Mystery Hour special featuring Misty Copeland and Sandra Oh, aired in October, reaching 1.7 million people and achieving 4.67% GAA for Kids 2-5!

+ Almost 2 million views per day!

+ Top show for moms and dads

+ Top 10 show for PBS KIDS

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AN ONLINE HIT!

140 MILLION VIDEO STREAMS IN 2016

18.2 MILLION STREAMS PER MONTH

pbskids.org/pegVISIT US AT

BIG GIG APP#1 IN EDUCATION #3 IN KIDS GAMES#3 IN TOP APPS

ITUNES MUSIC RELEASETOP 10 IN FIRST WEEK OF RELEASE

PEG + CAT AROUND THE WORLD13

6-time DAYTIME EMMY® AWARD WINNER, including:

Outstanding Preschool Children’s Animated Program (2014 & 2016)

Outstanding Writing Preschool Animated Program (2015)

3-time PARENT’S CHOICE GOLD AWARD WINNER (2014-2016)

4-time KIDSCREEN AWARD WINNER, including: Best New Preschool Series (2015)

2014 GOLDEN REEL WINNER

2015 EMIL AWARD WINNER

2014 PRIX JEUNESSE

We are totally freaking out about these

amazing awards

Peg is recognized as one of

TV’S BEST ROLE MODELS OF 2014by Common Sense Media

AWARD WINNING14

ALREADY POPULARMOMS AND KIDS LOVE IT!

“Hi, my daughter LOVES Peg + Cat…

WHEN WILL NEW EPISODES

BE AIRING…”

“Just had to drop a note and say I LOVE WATCHING

THIS SHOW WITH OUR FOUR-YEAR-OLD. Keep up the great work!”

“How wonderful to have A SHOW THAT

KIDS AND ADULTS CAN BOTH

ENJOY... Keep the amazing episodes

coming, we appreciate you all!”

“Thank you so much for Peg+Cat. IT’S A HUGE HIT IN MY

HOUSE, from my kids (2 & 5) to my husband and I, we ALL love

it. The math concepts and songs are great. MY 5 YEAR OLD

LEARNED THAT 1-0-0 IS ONE HUNDRED,

and I know as he keeps watching more things will stick.”

RAVE REVIEWS15

NOW LET’S BRING

YOUINTO THEEQUATION

16

GIRLPOWER

BRAINPOWER

GIRL POWER + BRAIN POWER = BIG OPPORTUNITY

17

HOME ENTERTAINMENTPARTNERS

LAUNCHED IN 2015

LAUNCHED IN 2014

LAUNCHED IN 2015

LAUNCHED IN 2015

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LAUNCHED FALL 2015 LAUNCHED SPRING 2016 LAUNCHED FALL 2016

PUBLISHING ACROSS ENGLISH MARKETS

+ Fourth book from Candlewick Press, “The

Lemonade Problem” launching spring 2017

+ A variety of formats, including levelled

readers and 8x8 storybooks, will be

introduced in 2017

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BRAND NEW LIVE SHOW

+ MILLS ENTERTAINMENT launching an exciting new live show with dates soon to be announced

+ The show will be a musical adventure that will teach foundational math concepts

+ The gang will travel through time and across cultures

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NEW MASTER TOY PARTNER ON BOARD!

+ Imports Dragon named master toy licensee in April 2016

+ Currently developing a line of toys including plush, games, wooden puzzles and arts and crafts sets

+ Set to launch at retail in fall 2017

THIS IS

TOTALLY AWESOME!

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ELAs

GAMES

CARD GAMES

PEG’s AWESOME UKELELE

CLEOPATRA BALANCE

MORE PRODUCT INSPIRATION22

TOYS

CAT VIEWER

INTERACTIVE PLUSH

CAT GUY SUPER BALL

PIRATE STORY PLAYSETADVENTURE PLAYSET

MORE PRODUCT INSPIRATION23

MORE PRODUCT INSPIRATION24

APPENDIX AMARKETING ASSETS

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MEET THE CHARACTERS

PEG CAT

RAMONE

THE PIG

THE PIRATES

LITTLEST CHICKEN

THE NEIGHBOURS:VIV AND CONNIE

THE TEENS

BIG MOUTH

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Series Themes+ Math+ Problem Solving+ Friendship+ Persistence+ Humour + Overcoming Differences

Episode Themes+ Space+ Farm+ Music+ Recycling+ Pirates+ Dinosaurs+ Fairytales+ Knights+ Olympics+ Villains+ Clowns+ Ancient Egypt+ Romeo & Juliet+ Sign Language+ Robin Hood

THEMES AND LOCATIONS

Plus several

seasonal and

holiday

episodes

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The Fred Rogers Company has developed digital games for partners to use online including:

+ Magical Shape Hunt+ Star Swiper+ Peg’s Pizza Place+ Hungry Pirates+ Chicken Blast Off+ Costume Box

+ Paint-a-Long+ Rock Art+ 321 Snack+ Scrub-A-Dub+ Chicken Dance

DIGITAL ASSETS28

Tons of amazing online activities including:+ Lost in Space+ Morning Badges+ Paper Puppet Pals+ Puppet Theatre & Plays+ The Worst Mess+ Cat Measuring Tool+ Missing in My Room+ Potty Badges+ Peg Cake+ Perfect 10 Card Game+ Twig Craft

+ Blown Away Activity+ Super Peg + Cat Guy Activity+ Cat Beanie Craft+ Doodle It Yourself Flipbook+ Tree Colouring Page+ Floppy Hop Flipbook+ Pirates & Peaches Board Game+ Chicken Coop Activity Page

+ Peg + Cat Stick Puppet...and more!

ONLINE ACTIVITIES29

+ Comprehensive digital property style guide available

+ Consumer products style guide in development

+ Includes all artwork and assets from the series as well as additional composed art, patterns and packaging suggestions as well as character bios and legal information

STYLE GUIDE30

PEG + CAT SIZZLE REELhttps://vimeo.com/124337738Password: themeP+C

http://scr.9story.com/PCSaPScr/ User: PegCatScr Pass: 9story1

PEG + CAT SITEhttp://pbskids.org/peg/videos

INTERVIEW WITH HAYLEY FAITH NEGRIN, THE EMMY WINNING VOICE OF PEGhttps://www.youtube.com/watch?v=7L9qbWn2VYw

TOTALLY AMAZING LINKS TO FUN STUFF

31

KRISTIN LECOURDirector, Consumer Products

9 Story Media Groupkristinl@9story.com

416-530-9900 ext. 279

CONTACT US32