Source: sourcedigit, Ericsson Mobility Report 2012

NET ADDITIONS TO THE GLOBAL MOBILE AUDIENCE

(MN)Brazil (+9 million), Indonesia (+7 million), and the Philippines (+5

million) were among the countries with the top additions of

subscriptions

PENETRATION %(Q3 2012)

China, India and other APAC countries have a lower penetration but

lead in terms of numbers

GLOBAL SMARTPHONE PENETRATION

27%

Source: VisionMobile

Smartphone Penetration on

the Rise

Apple was the dominant force in the Smartphone

segment however, growing adoption of

the Android OS is pushing up sales of

Samsung manufactured

devices.

Samsung and Apple now account

for 50% of the smartphone unit

share

Mobile has become the single most

important digital channel for engaging

consumers Around Billion Total Global Mobile Subscriptions as of 2013Mobile Devices

exceed traditional computers in unit sales + revenue

Source: Chetan Sharma Consulting, Forecast for mobile industry

7

Device Replacement cycle

is shrinking

GLOBAL MOBILE TRENDS

GLOBAL INNOVATION FOCUSED

A Global Mobile

Advertising Network

Pushing theMOBILE

ECOSYSTEMForward

THE ONLY AD NETWORK WITH APP AND WAP INVENTORY ACROSS

Tablets

Smart Phones

Smart FeaturePhones

OUR PRODUCTS AT A GLANCE

NETWORK CPC

GOLD CHANNEL

PREMIUM TARGETING

Device type (Smart phone, Feature phone), Device brand and model, Operating system, Telco, Screen size, Genre-wise and

Telecom circle.

Engage with your audience with highly targeted communication basis their demographics, spending power and mobile usage.

• Ad unit on launch and exit of every application

• Full screen premium advertising opportunity

• More than 20,000 apps

• Premium publishers

• High traffic inventory

• Premium audience

• Superior content

• Optimize budgets

• Pay to connect with

relevant audience

1 2 3

LAUNCH AD:Featured before App starts

EXIT AD:Featured on exiting the App

PREMIUM AD UNITS

SE ASIA:

MIDDLE EAST & AFRICA:

EUROPE:

LATIN AMERICA:

REST OF ASIA:12%

18%

18%

8%

10%

NORTH AMERICA: 7%

31 billion Ads/month

ENGAGE AUDIENCES GLOBALLYIndia – SEA – MEA - Europe – US – LATAM - ROW

INDIA:27%

OUR AD FORMATS FORSMARTPHONES & SMART FEATURE

PHONES

EMOTIONAL + TANGIBLE CONNECT

Form FillVideo360 swipe

EMOTIONAL DRIVERS

SWIPE

SCRATCH

SHAKE

Monetize with AppWrapperTM20,000+ APPS

Partners

Developer Partners

Advertiser Partners

Premium Publisher Partners

CASESTUDIES

Brief: Yahoo! Wanted to launch their new cricket application• Solution: Vserv ran a Click to App Install campaign on its In-App and

Wap network. Vserv’s unique advertising model ensured that the client

is charged only on successful installation of the App and not on

initiation of a download. Client got the best ROI from Vserv

Campaign Type: Click to Install

Results: Full Screen In-App Ads on Vserv Network delivered 2,85,000

downloads

Time Lines: This campaign ran for 25 days in June 2012

Market: Playup started working solely with Vserv focusing on US, Saudi

& Kuwait along with India

• Brief: Cadbury wished to promote the brand Halls through CSR activity

of the campaign. Click-to-call to record a message with every

message being counted towards a CSR Activity

• Solution: Vserv ran an In-App and WAP Campaign on its App and WAP

Network.

• Campaign Type: CPC with click-to-call (toll-free number)

• Results: Delivered a total of 6,46,034 clicks with a 10.23% conversion

rate

• Time Lines: This campaign ran for 30 days

• Market: Pan-India

• Brief: Nokia wanted to create buzz about their new handset launch. Xmas burst campaign to generate interest for the Nokia Lumia 820

• Solution: Vserv ran the campaign across in-app & WAP inventory

targeting both smartphones and feature phones to get maximum

reach

• Campaign Type: CPM Campaign

• Results: Total impressions generated 135,635,815. Achieved

campaign target of 50,000 USD in 7 days within a 10 day deadline

• Time Lines: 1 Week

• Market: Global

• Brief: General motors was looking forward to create buzz about their

new variant Aveo. Getting the users to register for the Aveo Fun Race

• Solution: Vserv ran the campaign across In-app & WAP network

targeting feature phones.Users were directed to a page with a form

for registration on click

• Campaign Type: CPC Campaign

• Results: Delivered a total of 226,172 clicks

• Time Lines: 2 weeks

• Market: Indonesia

Awards & RecognitionWe have been awarded:

• mBillionth Award South Asia 2013• Media Company of the Year 2012- MMA Smarties• Red Herring Top 100 - Asia• Fastrack Top 20 Startup – Techcircle• Fastest Growing Company in the Portfolio – IDG Ventures

Our CEO has been recognized:• Mobile Professional of the Year - Mobbys• #22 on India’s First Digital Power 100 – Impact• WAT Award – Mobile Entrepreneur of the Year