Overview of the Tourism Sector and the National Department ...
Transcript of Overview of the Tourism Sector and the National Department ...
content
• Overview of the global and domestic
tourism landscape
• Macro economic drivers and barriers
• Introduction to the National Department of
Tourism
• Key Tourism Projects and Programmes
• Towards 2020 vision
• Q & A
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Global and domestic tourism landscape
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• Tourism has continued its expansion and diversification.
(largest and fast growing).
• International tourist arrivals grew by 4.6% to reach 983
million in 2011.
• Europe, Asia and the Pacific continue to be the leading
regions (+6%).
• It is estimated that by 2012, one billion tourist arrivals
will be recorded.
• Leisure, recreation and holidays(51%) continue to be
the leading purpose for travel followed by VFR, Health,
Religion (27%) and Business(15%).
Global and domestic tourism landscape
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• 5.3 million trips undertaken(Jan – Mar’13)
• Kwazulu natal(29%), Limpopo(16%) and
Gauteng(15%) leading provinces.
• Mpumalanga, Western Cape and Northern
Cape(13%)
• VFR(46%), Holiday(34%)
• Trips average 4.6 nights
• Economic constraints and lack of motivation
continue to be major deterrent.
macro economic drivers and barriers
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Competition
- Product diversification
- Enhanced Marketing
- Affordability and Access
Economic Trends
- Fluctuations (interest rates, household debt levels, disposable income)
- Increasing demands for economic benefits from tourism
Political/legal
- Political stability affecting travel choices
- Legal prescripts such as Consumer Protection Act, BBBEE, etc.
macro economic drivers and barriers
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Technology
- Rapid development and use of social media
- Innovations in transportation, booking systems, operations, etc.
Natural Environments
- Decline in mass tourism
- Increased lobby and advocacy for environmental preservations
Social and Cultural
- Safety and Security issues
- Demographic changes
The National Department of Tourism
• Established in 2009
• To serve as a catalyst for tourism growth and development based on innovation, strategic partnerships and collaborations, providing information and knowledge management services, and strengthening institutional capacity.
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strategic branches
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International Tourism Management
• Strategic and policy direction for the development of South Africa’s tourism potential throughout various regions of the world.
Policy and Knowledge Services
• Strategic tourism sector policy development, monitoring and evaluation, research and knowledge management services.
Domestic Tourism Management
• Strategic and policy direction for the development and growth of sustainable domestic throughout South Africa.
Strategic agencies and partners
South African Tourism
• Destination Marketing Organisation, set up according to the tourism act.
• Promotes South Africa in terms of its unique selling points as an all-season, year-round preferred tourist destination as guided by the tourism growth strategy.
Tourism Enterprise Partnership (TEP)
• A Public Private Partnership geared towards the development, growth and sustainability of tourism enterprises.
Tourism Business Council of South Africa
• Is the umbrella association for the tourism industry.
• Lobby’s and advocates the interest of the private sector on various policy and strategic platforms.
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Projects and Programmes
CONFIDENTIAL
13
Domestic Tourism Growth Strategy
Niche HeritageRural Events
Social Tourism
VISION 2020
Product mapping
HRD strategyService
Excellence
Local Government Support
Programme
Revenue Volume Geographic
SpreadAffinity to
Travel
SRIIDCNEFTSPTEP
CORDINATED PARTICIPATION, EFFORT AND PARTNERSHIP
Supply
People Developm
ent
Objectives
Funding
towards global competitiveness
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• 10.2% increase in international tourist visitors to
South Africa in 2012 (9 188 368 arrivals)
• South Africa’s tourist growth rate in 2012 was more
than double the rate of average global tourist growth of
about 4% estimated by the United Nations World
Tourism Organisation.
• Cape Town voted the Favourite City Worldwide for
2012 by 17,000 Telegraph readers in the UK.
• Table Mountain inaugurated as one of the New 7
Wonders of Nature in 2012
• The Cape Grace in the V&A Waterfront, Cape Town
has been named 2nd Best Hotel in the World in the
2013 Trip advisor Traveller's Choice Awards
• Trip Advisor has named Boulders Beach as one of its
top 10 truly unique beaches in the world 2012
Source: www.sagoodnews.co.za
towards sustainability
Social
- Respect, develop and invest inlocal communities
- development of meaningfuleconomic linkages
Economic
- Develop, market and managecoastal resources to ensurecompetitive advantage
- Ensure safety, security andhealth of visitors
Environment
- Development and adoption ofenvironmentally friendlypractices
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