Overview of the State of NFC in Europe - Meetupfiles.meetup.com/2610372/Europe NFC Use Cases.pdf ·...
Transcript of Overview of the State of NFC in Europe - Meetupfiles.meetup.com/2610372/Europe NFC Use Cases.pdf ·...
Overview of the State of NFC in Europe
• Free loan of NFC mobile phone with SIM data card including business card exchange app
• NFC badges • NFC conference guide • NFC floor plan • NFC wallet with credits for coffees included • Check in around the event, in the hotels with 6Starz social media app
• Foursquare venue check-‐ins around the event (Nokia, NXP…)
• NFC projects in Monaco: Tourism, Museum, Car Park Access…
WIMA NFC EXPERIENCE
Overview of the State of NFC in Europe
Tap into Innova5on Global Compe55on 2012 • Best Innova5ve Solu5on -‐-‐ SAi (Israel): Tag-‐a-‐Bag luggage tagging and idenOficaOon
• Best Business Viability -‐-‐ Korea Smart Card Co., Ltd. (South Korea): Mobile T-‐money
OckeOng soluOon
• Best User Experience -‐-‐ Korea Smart Card Co., Ltd. (South Korea): Mobile T-‐money OckeOng soluOon
• The Audience Award, – good2gether (USA): good2gether and Do Good Badges for nonprofit support
Sponsors & Exhibitors WIMA Monaco 2012
WIMA’S ROLE IN THE EUROPEAN ECOSYTEM
6STARZ, ADAMSOFT D.O.O., AUSTRIAN INSTITUE OF TECHNOLOGY, AT4 WIRELESS, BLUE BUTTERFLY DIGITAL, BONWAL INC., BUSINESS OULU, CARDOLUTION HANDELS GmbH, CASSIS INTERNATIONAL, CLEAR2PAY, COMPRION, DUALI INC., HOTECH, HSMARKETING, IDENTIVE GROUP, ITN INTERNATIONAL, KEOLABS, KEY ME =, KOVALO LTD., LOVEISTOUCH INC., MAKING TECHNOLOGY MAKE SENSE, MICROPROSS, MONACO CHAMBER OF ECONOMIC DEVELOPMENT, MONACO TELECOM, MONETECH, NEW RFID CONCEPT, NEXPERTS, NFC FORUM, NFC LABELS, NFC NETSTORE,PROXAMA, ROCOCO SOFTWARE, SCS CLUSTER, SML GROUP, SHENZHEN N-‐PASS MOBILE TECHNOLOGY, LTD., SPS (SMART PACKAGING SOLUTIONS), TAGAGE, THALES, THINK&GO NFC, TIETO, VTT TECHNICAL RESEARCH OF FINLAND, WHILEONTHEMOVE LTD. , YES-‐WALLET.COM & YESPAY INTERNATIONAL LIMITED
Overview of the State of NFC in Europe
EXAMPLES OF SOME OF OUR SPONSORS NFC
USE CASES IN EUROPE…
Overview of the State of NFC in Europe
NXP SEMICONDUCTORS
* Assumes 1/4” thick passport stacked
government + healthcare ID cards going digital
25,600 miles* (>Earth circumference)
Growth Drivers Digitization of documents
NXP Powering OVER 130 Smart Devices…and Growing
Smart Devices Authenticating Identity & Securing Transactions
NFC Transforms mCommerce
Loyalty Mobile Apps
Presence Based
Services
Couponing
Payment
Security
Convenience
Interactivity
Overview of the State of NFC in Europe
NOKIA
NFC X-mas calendar in Helsinki Flagship
store • Capture shoppers’ attention
with a stylish holiday window display and entice them to use the latest NFC technology.
NFC at the Museum of London Using your NFC enabled device you can: access vouchers for the Museum’s shop and cafés book tickets for future exhibitions, such as Dickens and London learn more about exhibits such as the Lord Mayor’s Coach, a medieval brooch, a painting by Ronnie Kray and many more join the Museum’s Friends scheme buy a year of London’ history buy Museum of London prints follow, like and check-in at the Museum on Twitter, Facebook and Foursquare download the Soundtrack to London app for Nokia smartphones find out about visiting the Museum
h`p://www.museumoflondon.org.uk/Explore-‐online/NFC.htm
Bookline e-shop in Hungary
• In Hungary we are co-operating with the market leader book e-shop called Bookline. They have 550k users. In their shops (that are the delivery points for internet orders) we placed smart posters with 2 messages
• Download the bookline app from the Nokia Store using your NFC capable device (If you don’t have NFC capable Nokia then use the QR code)
• Use the other NFC sticker to get a code granting you 15% discount from your next online
Cinema activities - creative
Facebook and web
Popcorn FSDU
Taxi calling with NFC – creative Cro
RA.One game promotion in India
• http://www.youtube.com/watch?v=ERo7Y52mduQ
Overview of the State of NFC in Europe
CITY OF OULU
FINLAND
Oulu is known for its NFC competence
2005 Worktime Management and Drivers Diary
2007 Parking
2007 Theatre Evening Services
2007 Services in Restaurant Environment
2006 Elderly Food Service
2007 Info Tags in City Environment
2008 NFC in School Environment
2005, 2008 Bus Ticketing
NFC technology in Daycare centers / Preschools
• An NFC-‐technology-‐based applica5on that helps day care staff monitor a child’s a`endance precisely, including arrival and departure 5mes (the safety aspect).
• Through monitoring staff working hours, working days can be scheduled in a more flexible way (ensuring that enough staff is present when needed).
• Hour-‐based monitoring will also enable various billing systems in the future (this is cost-‐effec5ve for parents also).
• No need for manual entries to backend systems.
Q2 / 2012 10 000 children Over 1000 staff members
NFC in Daycare: experiences • Comments at the beginning of training included, ‘This only means more work for us,’ and, ‘Where can we find the time for this?’
• It took from one to three days for staff to become familiar with using NFC tags and the Daisy service, whereas flexible-use mobile apps can take weeks to learn or be impossible for some people
• Daycare staff members have easily learned to register children's attendance times and their own work hours using NFC-enabled mobile phones, regardless of staff age or experience using mobile phones
Overview of the State of NFC in Europe
6 STARZ FINLAND
-‐ 6Starz is a new social mobile service that connects you to a place or an event and to the people there in real-‐5me.
-‐ 2 main aspects: • Live networking and socializing inside the place • Receiving of real-‐Ome offers and ads from the place
owner
-‐ Uses NFC in: • Check-‐ins at place • Friending between NFC-‐phones
-‐ Service is up and running: • Supports Android, iPhone and Nokia smartphones • See and try at h`p://6Starz.com
-‐ Several patens pending for NFC in social use
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Context and Loca5on-‐based Social Networking Plagorm
Suppor5ng Real-‐5me Communica5on and Customer Loyalty Management
v. May 2012 © SoLoCEM Systems Ltd. 2012
6Starz – Pilot and Customers Restamax Ltd, City of Tampere, Finland: • One of the biggest Finnish restaurant companies with about 50 bars,
clubs and dining restaurants in total (www.ravintola.fi)
WIMA NFC conferences (www.wima.mc): • Monaco, 11-13 April 2012, and USA, San Francisco, 30 Nov - 1 Dec
2012 • 6Starz service was set-up for conference visitors together with
organizer of WIMA
City of Oulu pilot: • Set-up ongoing, starting in May 2012 • 10 restaurants/cafeterias participating in the 1st phase
New pilots coming for H1/2012 in Europe
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Check-in with NFC
NFC friending
Overview of the State of NFC in Europe
HANSAPRINT/TAGAGE
FINLAND
22/06/12 TagAge, Taisto Junkkari 26
Brand and shop TagAge is service brand owned by Hansaprint TagAge.net is shop for * blank NFC inlays * TagAge Kits * printed NFC products * programming inlays/tags
22/06/12 TagAge, Taisto Junkkari 27
Media, seminar /event program + app downloads
A4 ”poster”, 6 x NFC. Static URL.
USA Live
22/06/12 TagAge, Taisto Junkkari 28
Media, POS, POI /markeOng, informaOon
Window sticker, QR + 1 x NFC Unique URLs
France Live
22/06/12 TagAge, Taisto Junkkari 29
Registering, shopping event /Cafe, pay 9, get 10
Laminated card, 1 x NFC, application specific programming.
UK Demo
22/06/12 TagAge, Taisto Junkkari 30
Media, POS (point of sales) /MarkeOng, cross sales
Laminated card, wall sticker, QR + 1 x NFC Unique URLs
USA Live
22/06/12 TagAge, Taisto Junkkari 31
Registering, contact data /business card Card, typically not laminated, 1 x NFC, programmed vcard.
Global Live
Overview of the State of NFC in Europe
CITYZI FRANCE
NFC in France A cooperative approach based on international standards
33
International Standardization Bodies
M(V)NOs
Application Issuers
Industry Partners
GART
Transport ticketing
National working groups
Mobile Payment
Retail
Work with Work with
AFSCM -‐ Assemblée Générale 2012 34 34
NFC in France Since 2010, the cooperative approach enabled NFC mobile services to be deployed progressively
Shopping Payment
Informa5on tags Public Transport
May 2010: First Commercial deployement in Nice
2011: Caen & Strasbourg launch their first services
Caen Strasbourg
French Mobile Operators are selling a large range of Cityzi Mobile phones everywhere in France.
Payment (retailers and public parkings):
Information tags (Local information, Bus stops…)
Ticketing (M-Stadium):
Payment (retailers):
The French government supports local deployements with 43.2 million Euros
2012: The national deployement
Information tags (Local information, Bus stops…):
Overview of the State of NFC in Europe
NEXPERTS AUSTRIA
NFC Project Summary Kurt Schmid May 2012
• Issuer centric Wallets – Project with Issuers in Germany and Austria – Based on MasterCard and VISA – Typically based on add-on NFC form factor
(iPhone sleeve or uSD card) • MNO centric Wallets
– Multiple projects in Central Europe with MNOs – based on UICC – Dynamic, Server based Wallet concept – Supporting contactless payment, loyalty and
access control
1. NFC Wallet Projects
37 ConfidenOal
• Using NFC Sticker and NFC Vouchers for – collecting loyalty points – issuing and redeeming gift vouchers
• Used by Retailers and City Marketing bodies in Europe
• References from Austria, Belgium, Baltic area
2. NFC Retail Projects
38 ConfidenOal
• Using NFC phones and iPhone with NFC adapters to provision keys
• Secure OTA server connected to security adminstrator
3. NFC Security Projects
39 ConfidenOal
Overview of the State of NFC in Europe
HOTech GREECE
Overview of Deployments for NFC Services of HOTech, Greece
Athens, Greece May 2012
Strategy
• By operating in markets lacking infrastructure and scarcity of NFC enabled devices
• HOTech’s approach was to aim for the ‘closed user group’ and B2B services sector
• A strategy proven to be successful by the growing number of users adapting NFC to their business processes in several use-cases
NFC Services – Best Selling Services
Sector Favorite Use Case
NFC Field Service • Maintenance workers • Elevator Maintenance
• Equipment & Asset Management
NFC Retail • In Store Merchandising • Multi Merchant Loyalty Scheme • Couponing
NFC Campus • Elementary Schools • School bus security module • Couponing
NFC MyFair • Trade Shows • Concerts - Events • Conferences
Deployments in Numbers
• 120 businesses enrolled in different NFC services deployed by HOTech
• Over 1,800 users holding NFC devices • Over 35,000 deployed tags
Thank you!
Dimitri G. Galeridis :: CEO :: HOTech -‐ System Integrators 3 Alkmanos St., GR-‐11528 Athens, Greece
| T +30-‐211-‐18 17 900 | F +30-‐211-‐18 17 901 | M +30-‐6942-‐293031 www.hotech.gr | [email protected]
Overview of the State of NFC in Europe
RESEARCH IN MOTION
Bold 9900 & 9790 Curve 9360 & 9380
Strong portfolio of NFC devices
*GfK, Q1 2012
RIM Leading the NFC Race in the UK
80%
BlackBerry & mobile payments
Tap to Share
Smart book
Click photo for more info
iClass Support
HID& BlackBerry Open Doors
NFC Digital Keys come age for access control
FujiFilm Tap & print
SmartPix photo kiosks with NFC - a first for the UK market
Quick Tap App
Tap to get free Treats with EAT. On Orange
Turkcell - mWallet
Click photo for demo
Telefónica – mobile Wallet
Click photo for demo
Overview of the State of NFC in Europe
Joanna Merchie ExecuOve Director
WIMA www.wima-‐nfc.com
+33 6 23 39 57 17
Join our group on LinkedIn: WIMA NFC MONACO / USA
Follow us on twi`er: @wima_nfc
Thank you!