Overview of the Marketing Package

Brenda Lundeen

Micronet, Inc. ChamberMaster and MemberZone are services of MicroNet, Inc. micronetonline.com | chambermaster.com | memberzone.com

Michelle Bursch

Micronet, Inc. ChamberMaster and MemberZone are services of MicroNet, Inc. micronetonline.com | chambermaster.com | memberzone.com

• Please ask questions throughout Click Raise Hand to ask over the voice line

Type question in the Questions area

• Q&A at the end

• Help/Info > Marketing Package

Our session includes . . .

• Components of the Marketing Package

• Post banner ads

• Enhance a Online Directory Listing

• Ideas for packaging options

• Campaign process suggestions

• Marketing Package Guide document http://education.chambermaster.com/mp/mprg.pdf

• Length: Approximately 45 Minutes

Functions of Marketing Package

• Post an advertisement for Member

• Enhance a member’s Online Directory listing

• Create your own Marketing Promotion using

supplied materials

Implementation of Marketing Package

• Marketing tab in Members module

• Additional Web tab items in Members module

• Marketing Materials – available directly from Micronet

(contact Support)

Posting Advertisements

1/22/2014 6

Banner Placement Options

• Main Business Directory Search page

• Particular Business categories

• Other ChamberMaster/MemberZone pages i.e. Hot

Deals, Events, etc

• Any other non-ChamberMaster/MemberZone webpage

Sample Banner Ads

1/22/2014 8

Main Online Directory Search

Page

Sample Banner

Specific Category

Page

Sample Banner

Sample Banner All ChamberMaster/

MemberZone module pages; i.e. Hot Deals,

Events, Jobs, Weather, etc.

Sample Banner

Non-ChamberMaster/

MemberZone pages

i.e. Banner Ad on your Home Page

Steps to Add Banner

• In ChamberMaster/MemberZone Select desired Member in Members module

Click Marketing tab

Click Add Banners

Find step-by-step instructions under Help/Info > Marketing Package.

Non-ChamberMaster/MemberZone Page Banner • Insert provided iFrame code on your webpage including

the self-defined Context ID and your Chamber CCID Context ID – 101-199

CCID – provided by Micronet (ChamberMaster/MemberZone)

• Code <!-- *** CHAMBER BANNER AD. PLEASE DO NOT DELETE THIS CODE.*** -->

<div style=”text-align: center;”><p><iframe name="sponsors"

src="http://www.chambermaster.com/directory/jsp/Sponsors.jsp?ccid=297&context=199&rotate

=1&maxAds=10" frameborder="0" marginheight="0" marginwidth="0" scrolling="no"

width="480" height="60"></iframe></p></div>

<!-- *** -->

• Go to kb.chambermaster.com for the latest info

Non-ChamberMaster/MemberZone Selection

Specify your own context identifier that matches your iFrame code.

Enhanced Member Listing

1/22/2014 16

Search Results Enhancements

• 200 character search results summary

• Search results icon

• “Visit our website” link in search results

• 12 more keywords for a total of 20

• Priority Placement – random rotation among all

enhanced listings in the top of the category listing

Enhanced Search Results

Banner Ad Sponsorship & Top Priority Placement

Enhanced Search Results Logo

Enhanced Website Link

Enhanced Search Results Summary

Basic Listing Search Results

Enhanced Priority Placement

Priority Placement vs. Top Priority Placement

Members with banner ads receive Top Priority Placement

Members with enhanced listing receive Priority Placement

Member Page Enhancements

• 1600 character description (instead of 200)

• Photo gallery

• One YouTube video

• Five bullet points (may be linked to a URL)

• Logo

• Map link

Member Page. . .Before Enhancement

Member Page. . . After Enhancement

Member Logo

Display Video and/or Photos – Media Tab

Bulleted Items including URL links – Highlights Tab

1600 Character Description - About Tab

Map Link

Enabling Enhanced Listing

• Enable a single member Select desired Member in Members module

Click Web tab

Click Upgrade to Gold/Enhanced

Select Web Participation of Gold/Enhanced

Complete desired enhancements

• Contact support@micronetonline.com if you would like

to mass enable all members to an enhanced listing.

Find step-by-step instructions under Help/Info > Marketing Package.

Members Login Area

• Allow member to input their own enhanced listing items.

• Enable these selections for your member under Setup->

Member Login Area Options and Settings

• If enabled, members may input their own enhanced

listing items such as 200 character search results

summary, extra keywords, bullet items

• Search Results logo is enabled separately

Reports

1/22/2014 25

Marketing Package Reports

• Staff – Advertising module, and on Members’ Stats tab

• Members – Home Page Hits and Sponsor Ad Hits reports

in Member Info Center

Sponsor Ad Hits

• Available to both members and staff

Web Page Ad Hits

• Available to both members* and staff

*Must be enabled in Setup, Member Login Area Options and Settings

Comparative Report

• Compares

enhanced

members with

basic members

• Find in

Member’s stats

tab called

Sponsor

Benefit

View Sponsors Report

Banners/per Page Report

Sponsorship Ads Hits Reports

Sponsor Information Report

Web Participation report

How to Implement

1/22/2014 35

Package Options

• Pkg # 1 - Enhanced listing for member

• Pkg # 2 – Category Sponsor (banner in their category)

• Pkg # 3 – Banner on main Directory Search page and all

other CM module pages

• Optional Pkg between 2 & 3 could include a subset of all

pages offered in Pkg # 3.

Other Package Ideas

• Instead of multiple packages, offer a limited number of

Complete Packages with banner ads on ALL pages – very

exclusive – might equate to higher pricing

• With Non-CM page banners ads – you could offer ONE

home page banner ad that covers the cost of the

marketing package – all else is pure profit.

Campaign Process

• Focus on a set of concentrated campaign weeks -

banners can be set to expire after a contract period

• And/or as members join, include this as part of the

member options and renew with them at time of renewal

Included Resources

• Marketing Package Resource Guide

• Sample promotional materials

• Graphics, promotional articles, testimonials, and

web tip articles - - Material for 6 different

promotional pieces

• Sample pricing and forms

• Sample campaign timeline

http://education.chambermaster.com/mp/mprg.pdf

Helping Members Update Listing

• Member videos are available to share with members—

provide the URLs to desired videos

• Check them out at Help/Info->Videos, Webinars and Other Resources->Video Tutorials->For Members

Interested in fee-based consulting services for help in applying the Marketing Module to your overall

marketing and advertising strategies?

Contact Gena Buchite Email: gena.buchite@micronetonline.com

Phone: 800-825-9171 x 318

Customer Quote: "We count on ChamberMaster. We've used ChamberMaster since 2008 to sell our website advertising. The ads they sell for us generate dependable royalties. Our members appreciate the personal help and great customer service the consultants offer, and the Chamber appreciates the annual revenues." Thanks! Brandy Beyer, Vice President of Operations Greater Tomball Area Chamber of Commerce

Questions or Assistance?

Help with the software? Please call Support

1-800-825-9171 x4 or click Request Support or email support@micronetonline.com

To purchase the Marketing Module – contact your sales representative or contact

sales@micronetonline.com 800-825-9171 x5