Overview -...

© 2012 MikeKoenigs.com, Inc www.AuthorExpertMarketingMachines.com 1

Author Expert Marketing Machines Instant Expert Machine Wizard Worksheet

Step 1: Position Yourself

What does this machine do?• Getpeopletoknow,likeandtrustyou.

• Instantlypositionyourselfastherecognizedexpertandauthorityinyourfield.

• Createyour10x10x4toestablishcredibilityandhelpyougetfoundonlineaswellasyourvideoblogforyourbook,productorservice.

What web pages are created with this template?TheInstantExpectMachinewillcreateavideoblogsitethatconsistsof4pages.UsethisworksheettobrainstormandcreatethecontentforthesepagessothatwhenyougotocreatetheminInstantCustomer,it’squickandeasy.

Overview

LEAD PAGE THANK YOU PAGE

VIDEO LIST PAGE VIDEO POST PAGE

http://www.AuthorExpertMarketingMachines.com




What kind of autoresponders are included in this template?WestartyouoffwithFOURdailyemailsthataresentoutautomaticallytoyourlistonaspecificschedule:Oneissentinstantlyaftersomeoneopts-inandthisemaildeliversyourfirstvideofromyouseries.Afterthat,adripcampaignwillfollowupsendingoutoneemaileachdaydeliveringyournextvideo.Westartyouoffwithfouremailsforthefourvideosthatyouwilluploadinyourwizard.Ifyouwanttoaddmorevideosand/oremailstotheautorespondersequence,youcaneasilydothis!

How long will this template take to set up?Onceyoucompletethisworksheetandmakesureyou’vecompletedtheassetsneededforthismachine(i.e.videos,photo,etc.),itshouldonlytakeyouabout5to10minutestocompletethetemplatewizardinsideInstantCustomer.

What is the difference between using the “Custom Setpup” and the “Express Setup” Wizards inside Instant Customer?WiththeEXPRESSSETUP,welimitedthequestionsweaskyoutothebareminimumtogatherthedetailsthatweneedtobuildyourcampaign.WeusemuchoftheinfothatyouhavealreadyprovidedinyourProfileandPreferencestofillintheblanks.

TheCUSTOMSETUPbasicallyletsyouedittheProfileandPreferencesinfowehadpreviouslysavedforyou.Thisoptionishelpfulifyouaresettingupacampaignforsomeoneelseanddon’twanttouseYOURinfo.

CUSTOM and EXPRESS OPTIONS





Likeagreatrecipe,weneedtofirstgatheralloftheingredients.Inthiscaseingredientsaremediafilesandyourtextcopy.Thisnextsectionoftheworksheetwillfocusonyourmediafiles.

Step 1 - Your MediaYouwillneedtouploadthefollowingtoyourmediacenter:

•Header image

-Thisimagewillbeplacedintheheaderofallofyourpages.

-Themaximumwidthis918pixels.

Getting Started





•Expert photo

-Thisisthephotothatwillbedisplayedintheexpert’s“About”section.


•Opt-in video

-Thisvideowillautomaticallyplayonyourleadpagewhenviewsarrive.Youropt-invideoshouldbeshortandtothepoint.Makesureyougiveyou’reviewersareasontoopt-in…whichshouldbetogetinstantaccesstoyourvideoseries.

-Thistemplateisdesignedtooptimallyworkwith16x9videosbutitwilladjusttoanysizethatyousubmit.





•Thank you video

-ThisvideowillthankyoursubscriberforsubscribingtoyourvideoseriesandINFOthemthatyou’vejustsentthemanemailwiththefirstvideooftheseries.






•VIdeo List image

-Thisimagewillbedisplayedabovethevideobloglist.Itshouldprobablybeanimageofwhatyourvideoseriesisabout…maybeevenascreenshotfromoneofyourvideos.






•Free Video #1

-Thiswillbevideo#1ofyourseries.Thelengthofthevideoisuptoyouhowevertheruleofthumbistomakethevideoasshortaspossiblebutaslongasnecessarytogetyourmessageacross.


•Free Video #2

-Thiswillbevideo#2ofyourseries.

•Free Video #3

-Thiswillbevideo#3ofyourseries.

•Free Video #4

-Thiswillbevideo#4ofyourseries.Ifthisisyourfinalvideomakesureyoucloseoutyourmessagebyreviewingwhattheyhavelearnedandanynextstepsthattheyshouldtake.





How do I upload these media files?UploadingfilesisasimpleprocessthatyouwilluseconstantlywhileinteractingwithInstantCustomer.Atthetopofyouradminpageyou’llseefoursections:CAMPAIGNS,BROADCASTS,INFORMATIONandfinallyMANGE.UndertheMANAGEheadingclickonMEDIACENTER.

OnceyouhaveopenedyourMediaCenterclickontheFILEStabtouploadyouraudio,videoandimagefiles.





Step 2 - Your Text CopyYourcampaignwillbepopulatedwithcopyaboutyou(theexpert),yourproductandthevideoseriesyouareofferingforfree.Gathertheinformationforthefollowingquestionsandwhencompleteyou’llbereadytostartyou’rethewizard:

EXPERT’S DETAILS 1) What is the author’s / expert’s name?

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2) Enter the author’s / expert’s bio:

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3) Enter additional websites for the author / expert:

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PRODUCT DETAILS 1) What is the name your book / product?

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2) Enter the name of your site that will be displayed in the header:

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3) Enter the headline that will draw your viewer’s attention to opt-in to your site:

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4) Enter in a sub-headline that gives additional content that sells your message

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5) What is a benefit someone will gain from your video series?

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6) What is another benefit someone will gain from your video series?

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9) At the end of your benefits bullet list you can make one final statement why your viewer should opt-in. Enter that below:

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PRODUCT DETAILS (continued) 10) Enter a short thank you statement for their opt-in and explain that you have just sent them video #1 of the series:

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11) What is the title of your free video series?

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12) How many videos are in your series?

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14) At the end of your benefits bullet list you can make one final statement why your viewer should opt- in. Enter that below:

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VIDEO DETAILS 1) What is the title of Video #1?

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2) Enter in a description of people will learn in Video #1:

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3) What is the title of Video #2?

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5) What is the title of Video #3?

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VIDEO DETAILS 7) What is the title of Video #4?

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Congratulations!Thehardpartisoutofthewaynow.OnceyoulogontoInstantCustomertosetupyourmachine,itwilltakeyouaboutfivetotenminutestocompletetheInstantExpertMachineWizardandhaveyournewvideoblogsiteupandrunning.

Ifyouhaveanyquestions,[email protected].


[email protected]

Overview -...

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