Overview
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Transcript of Overview
Older People and Digital Inclusion
Nancy JohnstonDevelopment Manager-Technology & Digital InclusionAge UK
10 June 2011
OverviewAbout Age UKDefining digital inclusionThe current UK landscapeIssues and barriers to engaging effectivelyWhat is Age UK doing?Q&A
Vision: A world in which older people flourishMission: To improve the lives of older peopleOrganisation: A charity and a social enterprise driven
by the needs and aspirations of people in later life
About Age UK
Age UK Group
Age UK Charity • Influencing• Services
• Research into ageing• International
Age UK Retail
For Later Life• Retail
• Trading• Training
Age UK Ltd
Agenda for Later Life• Financial• Health
• Lifestyle
Addressing the challenges of growing older
Market Failure and customer needs.
Defining Digital Inclusion Provision of basic ICT skills Making technology and electronic services
accessible and usable Giving people broadband and internet access Using technology in communities to tackle
area-based deprivation
Defining Digital Inclusion
Digital Inclusion is not about the technology, it’s about the socially inclusive benefits it offers to individual, families and the communities in which they live.
DI Landscape• 6m of people over the age of 65 have never used the
internet• 3m older people feel out of touch with the fast pace of
modern life • 39% of older people aged 65+ are estimated to have a
disability. For people aged 75+, it is 46 per cent. • 2.5 million pensioners (23 per cent) live below the poverty
line • Older people are the major users of most adult social care
and health services. 75% NHS clients, age 65+• 2040: 5 million more 65+
Introducing another world: Older people and digital inclusionResearch into the enablers and barriers to digital
inclusion in later life
Key Findings:1. Lack of understanding and confidence 2. Comprehension of how to use the equipment3. Fear and anxieties - ‘doing something wrong’4. Internet security5. Sense of inertia and ageism
Introducing another world: Older people and digital inclusionKey Findings (continued):• Personal circumstances – such as ill health and the
onset of disability. • Poor information provision – not enough known
about the availability of local learning• Inappropriate provision – what learning there is not
tailored to the needs of local older people• Accessibility issues – a lack of reliable transport,
which is particularly problematic in rural areas• Cost of the courses
Introducing another World: older people and digital inclusion
Report Recommendations:– awareness-raising– training– subsidies– ongoing help
SAVE THE DATE! 19-25 September 2011
Internet Champions of the Year
Dave Howe, 70Margaret Goodwin, 64
IT Volunteering & Digital Champions
• Targeted campaign to mobilise informal social networks
• Pledge to ‘Pass IT On’• Free training from Age UK
23,000 Digital Champions being recruited
Other Age UK initiatives
Computer donationsDigital Inclusion NetworkInformation & Advice LeafletsBroadband Advice Service
Our Reach
More than 250,000 people have been supported with their first steps digital inclusion through Age UK.
Questions?