Overseas Experiential Learning Trip Report (1)

8/8/2019 Overseas Experiential Learning Trip Report (1)

1/14

OVERSEAS EXPERIENTIAL LEARNING TRIP

REPORT

SUBMITTED BY:

RENE VANDHANA.P

REG NO:10MBA1087

I YEAR MBA

VIT UNIVERSITY,CHENNAI


2/14

CONTENTS

1. INTRODUCTION

1.1 CULTURE

1.2 CLIMATE

1.3 PLACE VISITED

2. CULTURE

2.1 LOCAL CULTURE AND LIFESTYLE

2.2 LANGUAGE

2.3 ART

2.4 RELIGION

2.5 FOOD

2.6 CLOTHING AND FASHION

2.7 EDUCATIONAL INSTITUTION VISITED

3. INDUSTRIES VISITED

3.1 YAKULT

4. ECONOMICS

4.1 POLITICAL SYSTEM

4.2 INFRASTRUCTURE

4.3 CURRENCY

4.4DEVELOPMENT

4.5 MARKETS

5. CONCLUCION


3/14

6. REFRENCE

1.INTRODUCTION


4/14

Malaysia, located in East Asia, is divided into two geographical regions by the South China

Sea into Peninsular Malaysia and East Malaysia. The country is divided into 13 states and the

federal territories of Kuala Lumpur, Labuan Island and Putrajaya. The capital of Malaysia is

Kuala Lumpur and the administrative capital is Putrajaya.

1.1CLIMATE

Malaysia experiences a tropical climate with temperature ranging from 21 C to 32 C.

Malaysia has a very high humidity.

1.3PLACES VISITED

DAY 1 PUTRAJAYA

KL TOWER

LAWO PLAZA

DAY2 UNIVERSITY OF MALAYA

YAKULT

CHINESE TEMPLE

ISTANA NEGARA

DAY3 BATU CAVES

GENTING HIGHLAND

DAY4 PETRONAS TOWER

TUGU PERINGATAN NEGARA (WAR MEMORIAL)

SHOPPING ( SOGO,HANIFA)

2.CULTURE

Malaysia is a multi-ethnic, multi-cultural and multi-lingual country which has a mixed

population of native Malays(50%), Chinese(23%), Indians(7%) and also other numerousindigenous ethnic groups. The Indians who have gone there are getting adapted to the

Malaysian culture while the Chinese are found to still hold on to their traditional Chinese

culture and also language.

When visiting the country it is clear that the ethnicities retain their religions, customs and

way of life. The most important festivals of each group are public holidays.

Although growing up, children are educated in the same schools and will eventually work in

the same offices, few marry outside their own ethnicity. Families tend to socialise within their


5/14

own ethnic group all part of retaining their individual traditions and lifestyles. Despite the

ethnic differences there are commonalities culturally speaking.

2.1LOCAL CULTURE AND LIFESTYLE

People are found to be more reserved and silent. Vehicles move on a very slow pace and one

can notice a very relaxed manner of driving by every four-wheeler driver there. A modern

influence of Western culture can be seen by the presence of more pubs, partying and many

spa centres. This does not mean that the Malaysians do not follow their customs and

traditions. Today, young girls still use a piece of cloth that covers their head which is called

as Tudung. Family values forms still have a strong foothold in the culture of Malaysia.

Handshakes generally suffice for both men and women, although some Muslim ladies may

acknowledge an introduction to a gentleman with a nod of her head and smile.The traditional

greeting of "salam" resembles a handshake with both hands but without the grasp. The man

offers both hands, lightly touches the visitor's outstretched hands, and then brings his hands

to his chest to mean, "I greet you from my heart". The visitor should reciprocate the "salam".

Greeting by hugging and kissing is not generally practiced in Malaysia. However, this is

becoming more common amongst the western educated and young.Shoes must be removed

when entering a Mosque or an Indian temple. It is also customary to remove one's shoeswhen entering a Malaysian home.The right hand is always used when giving and receiving

objects. Pointing is normally done using the thumb as using the right forefinger is considered

rude.

2.2 LANGUAGE

Bahasa Melayu ( Malay), a Austronesian language, is the national language of Malaysia. But

apart from this, usage of Chinese and Tamil languages have been witnessed. Also, English is

spoken widely in Malaysia. But we could find a mismatch in communication between us and

some shop-keepers as there was difference in pronunciations of English by the two of us.

There were many shop-keepers who could speak Tamil, which made it easy for us to

communicate.

2.3ART


6/14

The magnificent art work can be understood by the splendid infrastructure of the KL Tower,

Petronas Tower, Chinese Temple and the Genting Highland. The Islamic kind of art could be

well noticed in Putrajaya.

2.4 RELIGION

Malaysia is an Islamic country. But, there are also people of other religions like Buddhism,

Hinduism, Christianity and other Chinese religions. People are free to observe any religion

and this constitutes to university in diversity of Malaysia. Apart from Mosques, one can also

find Temples and Churches.

The Chinese Temple is one of the best places visited with traditional Chinese infrastructure

and the music played inside the temple was very pleasant to relax the mind.

Batu Caves ( Murugar Temple) has a big statue of Murugar which is mind blowing and the

natural caves around the vicinity brings out the aesthetic beauty of that area.

2.5FOOD

We were taken only to Indian restaurants in Malaysia. And still, we had a chance to taste the

Malay food which was spicy and flavourful. But the most popular Malay Sandwich given to

us on the last day did not suit our taste buds. The Chinese food, though was a bit raw, was

delicious and it had pure Chinese taste and not like the normal Chinese restaurants in India.

In Malaysian KFC Restaurants, we could find the usage of lettuce instead of cabbage (Indian

KFC Restaurants) in burgers, which made a slight difference between the burgers in KFC

restaurant of the two countries. It was a new experience to have eaten ice-cream which was

sandwiched between buns on the road side.

Another interesting fact observed is that any food in Malaysia should have HALAL

certification, food permitted by Islamic law which can be consumed by Muslims, as it is an

Islamic country.

2.6 CLOTHING AND FASHION

Most of the women were found to be dressed according to the Islamic culture (burka system).

The men showed normal Asian dressing style: trousers and shirt or T.shirt. The Chinese show


7/14

influence of the Western culture in the way they dress. The Chinese hairstyling was very

electrifying and the most exciting feature was their hair colouring pattern which was in violet,

majanta and pink.

2.7 EDUCATIONAL INSTITUTION VISITED

We visited the University of Malaya. Mr. Noor Azam Omar gave us a brief presentation

about Malaysia and also about the University of Malaya. The university is ranked first in

Malaysia , No.39 in Asia and No.207 in world level according to the Qs World University

Ranking 2010. We can feel proud to say that VIT, Vellore has a MoU signed with this

University. The university offers courses of various domains like Arts, Science & Tecnology,

Business Administration and Research. The university has aound 3000 International studentscomprising of students from countries like Iran, Indonesia, China, Indians and many more.

The university has the International Student Center (ISC), which is namely a help desk to

guide the International students and takes care of most required functions like health care,

accommodation, transportation, etc. The highlight is that it offers an affordable tuition fees in

which 80% of the total fees is paid by the Government and only 20% of the fees is paid by

any student.

The university has residential facilities also. It has eleven residential colleges located within

the university and two outside the university. Each college can accommodate around 1800

students.

The university covers a large area. Apart from academics, they give importance to sports

also. They have a swimming pool, 12 tennis courts and 4 football fields.

3. INDUSTRY VISITED

3.1 YAKULT

Yakult, a Probiotic Pioneer, originated from Japan. Ms. Shameera gave us a brief

presentation. It is HACCP (Hazard Analysis Critical Control Point), food safety and hygiene

management system certified factory.

History


8/14

Dr. Minoru Shirota, founder of Yakult, searched for a strain of bacteria that could not only

boost intestinal health and protect people from diseases, but was also strong enough to

survive our stomach acid and bile so that it could reach our intestine alive. This is important

because most bacteria in food are destroyed in our stomach by stomach acid.

He founded Lacto Casei Shirota Bacillus, a bacteria, from cheese in 1930. He cultured it in a

medium of artificial gastric juice and bio juice and the surviving bacteria was mixed with

milk and given to patients who come to his clinic.

Production

Mixing of Raw Ingredients

Live Lactobacillus caseiShirota strain is cultured in a 'seed tank' in our laboratory.

Skim milk powder is mixed with sugar, glucose and filtered, sterilised water to make a sweet

milky solution


9/14

Sterilization

The sweet, milky solution is sterilised at a high temperature for a short time, destroying any

bacteria that may be present. The solution is then transferred to a 6,500-litre culture tank via a

closed system of pipes and valves

Culture tanks

The temperature of the tank is reduced to 37C and live Lactobacillus casei Shirota strain is

added. The solution is allowed to ferment for about one week until the number

ofLactobacillus casei bacteria reaches an ideal concentration.

Mixing and Storage tank

The concentrate is transferred to a 12,000-litre mixing and storage tank. The tank is chilled to

around 2 C. Sterilised flavours, syrup solution, vitamins and calcium are added to the

concentrate. Prior to bottling, the concentrate is diluted with filtered, sterile water.

Injection Blow Moulding machine

The plastic bottles are produced on site. The bottles are made from polystyrene.

Bottling and Packing

The bottles are wrapped with individual bottle labels. Then, they are filled with Yakult,

capped with a foil lid, sealed and transferred along the conveyor belt to the packaging

facility. Single bottles of Yakult are sorted into groups of five and shrink-wrapped in

polypropylene film. Ten "5-packs" are grouped together and wrapped again in polyethylene

film and then heat shrunk, forming a 'carton' of 50 Yakult bottles.

Refrigeration room

Finished products are kept refrigerated before delivery to stores.

Yakut quality assurance

Yakult maintains a comprehensive quality assurance program in order to ensure that our

product is of the highest quality. For this reason, samples are collected for laboratory analysis


10/14

throughout the production process to confirm that the quality assurance measures in place

have been effective. Our testing involves more than 150 samples per production run, upon

which a total of more than 200 tests are conducted. These determine Lactobacillus

casei numbers, check for potential contaminants, microbiological quality, composition,

acidity, physical attributes and taste. In addition, each bottle is inspected for undesirable

Marketing and incorrect printing. Quality assurance measures are in place to maintain

standards for personnel and factory hygiene, equipment cleaning, processing methods and

parameters, and product handling. Yakult's quality assurance utilizes a system called "Hazard

Analysis and Critical Control Points" (HACCP). The principles of HACCP are

internationally recognised as an excellent method for assuring stringently high standards.

Waste Management

Cleaning- Yakult adheres to a comprehensive hygiene and sanitation program, following a

cleaning program that is predominantly governed by CIP (Cleaning in Place). Steam, an

environmentally friendly cleaner, is used to sterilize the pipes and tanks. A single phase

chemical cleaner is used, reducing the numbers of chemicals introduced into the drains.

Chlorine based chemicals are not used.

Marketing

Yakult is supplied in 32 countries and 28 million bottles everyday. It is No.1 in all the other

countries except Malaysia where it is No.2 as they began their mission in Malaysia only in

the year 2004. For the same reason, Yakult in Malaysia has a different bottle shape from

other 31 countries as other companies copied Yakults bottle shape by then.

In Japan, Yakult has expanded its market by introducing more varieties of food products like

fruit juices. 42,000 women undertook door delivery service.

In Malaysia, two flavours are being supllied: Yakult Ace and Yakult Ace Light, which

contains 50% less sugar. Yakult is supplied only in Peninsular Malaysia and not in East

Malaysia because of logistic problems. They provide door delivery service also and it nis

cheaper from the market price and no service charge also. They have patented two bacterias-

Lacto Casei Shirota Bacillus and Bi-fido Bacteria and so other companies use S.thermophilus

and L.acidophilus.


11/14

In India, it has a joint venture with Danone as Danone Yakult in New Delhi and it is not

much spread in India.

4.ECONOMY

Malaysia's economy has traditionally been one of the strongest in Asia. Its successful

transformation from an economy primarily based on mining and agriculture to one based on

manufacturing, allowed the country to attract foreign investment and to substantially increase

its exports. The country had maintained over three decades of stable economic development

and an average annual GDP growth rate of 7.6 per cent between 1989 and 1999. Despite

these successes and an initial resistance to the regions economic plight, Malaysia went into

recession in 1998. Its currency depreciated by almost 40 per cent and the economy contracted

for the first time since independence.. Malaysia is the worlds largest exporter of

semiconductors and electronic exports make up over 50 per cent of total exports. The country

plans to attain the status of a developed nation by 2020 by implementing its Vision 2020,

which aims at increasing the country's competitiveness in high value-addedexport-oriented

manufacturing and services sectors, notably in information technology As part of this

plan the government, together with the private sector, has introduced a range of measures and

established the Multimedia Super Corridor (MSC) to act as their catalyst. The MSC is a high-

tech area to the south of Kuala Lumpur, designed to attract companies specializing in IT

development and advanced IT research and design. While conceptually similar to Silicon

Valley in the United States, the MSC has the distinction of being a planned environment.

4.1 POLITICAL SYSTEM

The political was explained by our guide mac on way from airport, as we stopped near

putrajaya. The recently complete Putrajaya is also a Federal Territory and it is to turn out to

be the new governmental centre of Malaysia once the conversion is done. putrajaya is around

20 to 25 km from Kuala Lumpur and its on the way from the Kuala Lumpur International

Airport . A innovative city no one would have thought promising in this day and age in

Malaysia, it embodies the culture and traditions of Malaysia. Other than the government

office complexes, homes for the people and a lavish mosque, this self-sufficient township

comes complete with its very own wetlands and nature highlights. The head of the Malaysian

nation is the Yang di-Pertuan Agong, and this position is shared on a rotation basis by the


12/14

Sultans of the nine royal states. Elected by his fellow Sultans, the Yang di-Pertuan Agong

holds the position for five years before passing the "reigns" to another Sultan. The first Yang

di-Pertuan Agong was elected on the basis of seniority. As a parliamentary democracy, the

Malaysian government is headed by the Prime Minister and his deputy; a host of other

Ministers and their ministries all work jointly to execute the government's policies that are so

central to the growth and development of Malaysia. The Prime Minister is the leader of the

political party that has won a two-thirds majority in the general elections held once every five

years, at the most. The Prime Minister names his Cabinet and confers with the Yang di-

Pertuan Agong about the appointment of the Ministers. Current Prime Minister of

Malaysia, Najib Tun Razak.

4.2INFRASTRUCTURE

Malaysia's developed infrastructure is one of the main attributes that has placed it among

South-East Asia's most rapidly industrializing nations. New initiatives are constantly being

taken to upgrade infrastructure development in line with the country's economic growth.A

substantial M$ (Malaysian ringgit) 19.23 billion has been allocated to finance the

development of infrastructure and utilities during the Seventh Malaysia Plan period from

1996 to 2000. An additional M$ 68.29 billion is expected to be financed through privatized

infrastructure projects. Malaysia's highway network is the backbone of the country's transport

system: 90 percent of passenger and cargo movements are by road. Well-maintained roads

link all parts of the country. This is complemented by railways which traverse the west and

east coasts of Peninsular Malaysia. Malaysia has eight international airports and six major

ports. To cater for the needs of export-oriented industries, export-processing zones called

Free Zones (FZs) have been developed where customs formalities are reduced to the

minimum. Companies in FZs are allowed duty free imports of raw materials, components andparts, and machinery directly required in the manufacturing process. Similar facilities are also

provided by licensed manufacturing warehouses.

4.3CURRENCY

The currency of Malaysia is Ringgit ( MYR-Malaysian Ringgit or RM-Ringgit Malaysia) and

the value of 1 RM ranges between INR 14-15.

4.4 DEVELOPMENT


13/14

Malaysias stability has enabled vast economic growth. A decade or more of growth at 8 per

cent raised per capita income to US$ 4,000 and transformed a commodities based economy

into one based on manufacturing. The Asian financial crisis caused the economy to shrink by

7 per cent in 1998. But a combination of lower exchange rate and the government's adoption

of a recovery plan saw the economy bounce back with strong growth of 5.6 per cent in 1999

and 8.5 per cent in 2000. The recovery plan included the controversial adoption of selective

exchange controls (largely on portfolio investment), and pegging the ringgit at 3.8 to the

dollar. But it also involved a comprehensive reform of the financial sector and a far-reaching

effort to tackle inter corporate and inter-bank debts. However, Malaysia's open economy

(exports over 100 per cent of GDP) is heavily dependent on information and communication

technology (ICT) exports to the United States and 74 Japan, and is now suffering the effects

of the global slow-down. Growth for 2001 is officially predicted to be 1 to 2 per cent, though

it may well be lower. To head off the recession the Government announced a 3 billion ringgit

fiscal stimulus in March 2001 and a further package of 4.3 billion in September 2001. The

2001 budget gave a further boost to demand with personal tax cuts of nearly 1 billion ringgit.

Growth for 2002 is predicted to be 4 to 5 per cent.

4.5 MARKETS

One can spot Suzuki Swift in Malaysia which in India is Maruti Suzuki Swift. The other cars

seen frequently are Toyota, Benz, etc. Luxury cars were seen more in Genting Highland.

The PETRONAS tower has many high branded shops like Prada, Georgia Armani, Escada,

David Off, etc. So, it was expensive to shop there.

There are also places where they sell non-branded items and could be bought on a low price

on bargain in shops like Sogo, Hari-Hari, Hanifa, etc. In KL Tower, accessories, gift articlesand bags could be bought less expensively. Good quality and branded electronic goods could

be bought in Lawo Plaza at a low prize on bargain.

Malaysia is a shopper's paradise. Shopping in Malaysia is an adventure of discovery. Since it

is situated at the crossroads of Asia, it presents visitors the best that the region has to offer. It

has rare treasures of the Orient, branded designer goods, and even intricate local handicrafts.

The Malaysia Ringgit exchange is comparatively lower, thus enabling tourist dollars to be


14/14

stretched much further here. The exemption of duty on certain items has also resulted in more

competitive pricing and made shopping in Malaysia a much more attractive option.

Overseas Experiential Learning Trip Report (1)

Documents

Transcript of Overseas Experiential Learning Trip Report (1)