Overheard in Boston… May 4-5, 2010

“It’s easier to teach a social media-savvy new hire about your company thanit is to teach someone in your company how to embrace and use social media.” – Ron Casalotti, Bloomberg

“Great marketers don’t just ask people to ‘come to me’…. Great marketers go to where the people are.”  - Mitch Joel, Twist Image

“Just days before the conference started, a 10-foot diameter civic water main burst, spilling eight million gallons of water that was supposed to be my coffee.” – Laurie Kinsman, Ritchie Bros.

“The best way to experience this event… is to get out of your comfort zone!”– Ann Handley, MarketingProfs

As marketers, “your goal is now to be the best trade magazine publisher in your category.” – Kipp Bodnar, Hubspot

Photo credit: Chris Pennhttp://www.flickr.com/photos/financialaidpodcast

“Do not interrupt what people are interested in; be what people are interested in.” - Carole Mahoney, Mahoney Internet Marketing

“Email by itself is not enough. Partner with CRM, social media for best B2B results.”  - Joel Book, ExactTarget

“It’s amazing what you can do in terms of personalization of email marketing when you tap automation tools….” - Sallie Anthony, Genworth Financial

“Remember your logo is not your brand!” – via @Gigahaw

“Is this retweetable?” – Ron Ploof, OC Media

“What if you burned the ships…” as explorers to a new piece of land? “Would you market any differently?” – Mitch Joel

“Market less, publish more.” – David Weinberger

“Everything is ‘with,’ not ‘instead of.’” –

Mitch Joel

“No technology or tool makes you smart, helpful, interesting or valuable.” - Stephanie Miller, Return Path

“Our brains are hard-wired to notice what’s different.” – Dave Thomas, SAS

“Have realistic expectations about building a community. You can't be everything and do everything.” – Bob Knorpp, The Cool Beans Group

“He’s speechless; he’s so happy! Thanks for a couple of great days in Boston!” – Katie Martell, Netprospex (and Harold)

See you next time!

SocialTech 2010: October 26, 2010Digital Marketing Forum: February 3-4, 2011

http://www.marketingprofs.com/events