OVeRDoSe presentation
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Transcript of OVeRDoSe presentation
![Page 1: OVeRDoSe presentation](https://reader036.fdocuments.in/reader036/viewer/2022062406/559a669b1a28abdb348b45d0/html5/thumbnails/1.jpg)
Overdose logo: slogan
![Page 2: OVeRDoSe presentation](https://reader036.fdocuments.in/reader036/viewer/2022062406/559a669b1a28abdb348b45d0/html5/thumbnails/2.jpg)
Z u z a n n a
W a l c z a k
Egle Zelvyte
V a l e s k a
L u g i e r yYuriy Kotlomin
J u l i a
S c h i r n i c k
![Page 3: OVeRDoSe presentation](https://reader036.fdocuments.in/reader036/viewer/2022062406/559a669b1a28abdb348b45d0/html5/thumbnails/3.jpg)
Table of contents
•What are the goals?•Who is the target audience?•Where is the campaign taking
place?• How was the campaign
made?
![Page 4: OVeRDoSe presentation](https://reader036.fdocuments.in/reader036/viewer/2022062406/559a669b1a28abdb348b45d0/html5/thumbnails/4.jpg)
What
• Big audience
• Triggering content
• Local community
• Earn money
• Maintain editorial independence
![Page 5: OVeRDoSe presentation](https://reader036.fdocuments.in/reader036/viewer/2022062406/559a669b1a28abdb348b45d0/html5/thumbnails/5.jpg)
Who
• Primary target audience:
people who are young at heart
• Secondary target audience:
similar websites, travelling blogs, etc.
![Page 6: OVeRDoSe presentation](https://reader036.fdocuments.in/reader036/viewer/2022062406/559a669b1a28abdb348b45d0/html5/thumbnails/6.jpg)
Where
• Online:
interactivity on the home page
engagement with SNS
• Offline:
competition
events
![Page 7: OVeRDoSe presentation](https://reader036.fdocuments.in/reader036/viewer/2022062406/559a669b1a28abdb348b45d0/html5/thumbnails/7.jpg)
How
- interactivity
• Online presence
• Game and competition
• Still images
• Video
![Page 8: OVeRDoSe presentation](https://reader036.fdocuments.in/reader036/viewer/2022062406/559a669b1a28abdb348b45d0/html5/thumbnails/8.jpg)
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• still
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• still
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• still
![Page 13: OVeRDoSe presentation](https://reader036.fdocuments.in/reader036/viewer/2022062406/559a669b1a28abdb348b45d0/html5/thumbnails/13.jpg)
Overdose logo: slogan