OVERCOMING THE FEAR FACTOREngaging in the new fashioned way

WELCOME

Jessie Cunnett – Patient and Public Involvement Solutions

Edward Moore – ResoLex

THE FEAR FACTOR

What fears are we talking about?

Opening the flood gates?

What are your fears?

Does knowing about perceptions alter your position?

ENGAGING IN THE NEW FASHIONED WAY

ENGAGING IN THE NEW FASHIONED WAY

Known Knowns

Known Unknowns

Unknown Unknowns

ENGAGING IN THE NEW FASHIONED WAY

Known Knowns

Known Unknowns

Unknown Unknowns

Unknown Knowns

Assumption

ENGAGING IN THE NEW FASHIONED WAY

How often have I said to you that when

you have eliminated the impossible,

whatever remains, however improbable,

must be the truth? ””

ENGAGING IN THE NEW FASHIONED WAY

ENGAGING IN THE NEW FASHIONED WAY

A Black Swan Event

a perceived impossibility may later be found to exist

© 2010 Patient and Public Involvement Solutions & ResoLex

ENGAGING IN THE NEW FASHIONED WAY

Participation throughout

Integrate to provide multi-

level intelligence

Listen to intelligence

sources

Virtual

Real

Virtual to educate your

start point

Real to test

ENGAGEMENT MODEL

© 2010 Patient and Public Involvement Solutions & ResoLex

VIRTUAL INTELLIGENCE CHANNELS

The Internet What is it?

First proposed in 1989 by Tim Berners Lee First website 1991

“ We could say we want the Web to reflect a vision of the world where everything is done democratically. To do that, we get computers to talk with each other in such a way as to promote that ideal. ”

VIRTUAL INTELLIGENCE CHANNELS

The Internet What is it?

First proposed in 1989 by Tim Berners Lee First website 1991

“ We shouldn't build a technology to colour, or grey out, what people say. The media in general is balanced, although there are a lot of issues to be addressed that the media rightly pick up on. ”

VIRTUAL INTELLIGENCE CHANNELS

The Internet What is it?

First proposed in 1989 by Tim Berners Lee First website 1991

“You affect the world by what you browse. ”

VIRTUAL INTELLIGENCE CHANNELS

The Internet What is it?

First proposed in 1989 by Tim Berners Lee First website 1991

“ Greater openness, accountability and transparency in Government will give people greater choice and make it easier for individuals to get more directly involved in issues that matter to them. ”

VIRTUAL INTELLIGENCE CHANNELS

How do you use it? Work

Research Tendering Information sharing

Leisure Films / TV Magazines

Networking Social networks Professional networks

Shopping Direct order websites E-bay

FEAR

What possibilities does this open?• Show the evidence• Multiple views from multiple sources• Create a hard to ignore case for change• Turning everyday conversations into intelligence to

influence decision makers and future strategy

FEAR

Are we afraid?

YOU BET Can we afford to ignore it?