Overcoming Enterprise 2.0 Hurdles with Social Interaction Design

Thomas Vander Wal - InfoCloud Solutions, Inc.13 April 2010

ThoughtFarmer Webinar

Overcoming Enterprise 2.0 Hurdleswith Social Interaction Design

Is the Intranet Solution Part of the Problem

Large Portal Tools

Can Not Find Anything

Intranet Isn’t First Stop

Employment Churn

Information Across Horizontals

Div 1 Div 2 Div 3 Div 4

Marketing

Logistics

Packaging

Social Tools to Fill the Gaps

The One Year Club

One Year Club Lessons

Facebook for the Intranet

Myths of Social Tools

1 - 9 - 90

Email is ~100%

BBC: ~115% wiki use in 7 years

Adoption Curves

Expected Growth Curve

Closer to Real Growth Curve

People Openly Share Information

Millennials Driving Need

Elements of Social Software

Identity Object

Presence

Collaboration

Actions

Groups

Sharing

ReputationRelationships

Conversation

BuildOrder

Identity Object

Presence

Actions

Sharing

Reputation

Relationship

Conversation

Groups

Collaboration

BuildOrder

Identity Object

Presence

Actions

Sharing

Reputation

Relationship

Conversation

Groups

Collaboration

TraditionalGroupware

“I don’t want to be the company idiot”

Social Comfort

• Social Comfort with others

• Social Comfort with tools

• Social Comfort with subject matter

Social Reticence of a Click

InfoCloud Solutions, Inc. - 2008

Faces of Perception

Personal

Collective

Community

Collaborative

Newbie

The 4 rings of enterprise social tools

Tools

Enterprise Social Tool: Components for Success

Tools Interface /

Ease of Use

Enterprise Social Tool: Components for Success Capabilities

Tools Interface /

Ease of Use

Sociality

Capabilities

Intelligence &Business Needs


Spheres of Sociality

Everyone

Collective

Selective

Personal

Tools Interface /

Ease of Use

Encouraging Use

Sociality

Capabilities

Expand Use &

Increase ROI

Social Comfort

Intelligence &Business Needs


Social Interaction Design

What is Social Interaction Design

Adrian Chan

People interacting with software/services so to communicate with other people.

Social is an Additional Layer

• Social interaction adds possibilities and complexity

• Need for understanding how humans are social

• Social context and needs create different obstacles from human to computer interactions

6 Things Needed forSolid Social Foundation

Share

Embracing Human Social Interaction Needs

• Tools should get out of the way

• Focus on human social interactions

• Encourage use of elements that support social comfort

Can Not Find Anything

Ensure Clarity with Social Interactions in Services

• What do features and functionality do

• Who can see it

• Ease of seeing others with similar interests

• Personal context

Social Reticence of a Click

Ensure Clarity with Social Interactions in Services

• What do features and functionality do

• Who can see it

• Ease of seeing others with similar interests

• Personal context

Context


The “F” Word

Understand the Psychology of Your Organization

• How open is it

• How does it deal with openness

• What does it value and how does it reward what it values – incorporate it

• How does it handle mis-steps

Understand the Social Pain Points

• Cultural social limitations and/or inclusive norms

• Comfortable spaces with permeable walls

Comfortable Spaces with

Permeable Walls

Map Privacy Boundaries

• Cultural & regulatory differences

• Organizations private areas

• Legal

• HR

• Personal boundaries

Equality of Participation

• Adoption gaps are normal with any new technology

• Adoption improves over time with comfort with tools & understanding its value to them

• Focus on social comfort improve things more quickly

Crossing the Chasm

Equality of Participation

• Adoption gaps are normal with any new technology

• Adoption improves over time with comfort with tools & understanding its value to each person

• Focus on social comfort improves things more quickly

Thank You!

Questions


URL: http://www.infocloudsolutions.comE-mail: [email protected]

URL: http://www.thoughtfarmer.comE-mail: [email protected]

Overcoming Enterprise 2.0 Hurdles with Social Interaction Design

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