Overcoming crisis for croatia cro
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Copyright Expressive Business Strategies 2007 - 2010 Copyright Expressive Business Strategies 2007 - 2010 1 Overcoming A Overcoming A Crisis Crisis / / Nadvladavanje Nadvladavanje krize krize
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Copyright Expressive Business Strategies 2007 - 2010Copyright Expressive Business Strategies 2007 - 2010 11
Overcoming A CrisisOvercoming A Crisis//Nadvladavanje krizeNadvladavanje krize
Copyright Expressive Business Strategies 2007 - 2010Copyright Expressive Business Strategies 2007 - 2010 22
Critical ThinkingCritical Thinking/ / Kritično razmišljanjeKritično razmišljanje
““Insanity” definedInsanity” defined /Definicija /Definicija ludostiludosti
““doing the same thing over again doing the same thing over again and expecting different results”and expecting different results”
““Raditi iste stvari i pritom očekivati Raditi iste stvari i pritom očekivati drukčiji rezultatdrukčiji rezultat.”.”
-Anonymous-Anonymous
Copyright Expressive Business Strategies 2007 - 2010Copyright Expressive Business Strategies 2007 - 2010 33
Begin…Begin… /Počnite…/Počnite…
Practical stepsPractical steps /Praktični /Praktični koracikoraci Define the “crisis”Define the “crisis”/Definirajte /Definirajte
krizu.krizu. Develop a strategyDevelop a strategy /Razvijete /Razvijete
strategijustrategiju Create a tactical planCreate a tactical plan
/Stvorite taktički plan/Stvorite taktički plan Do!Do! /Djelujte!/Djelujte!
Copyright Expressive Business Strategies 2007 - 2010Copyright Expressive Business Strategies 2007 - 2010 44
Defining…Defining… /Definiranje/Definiranje
Defining is:Defining is: /Definiranje je:/Definiranje je: Looking at each piece part and Looking at each piece part and
understanding what is causing the understanding what is causing the crisis…crisis… / /Sagledavanje svakog dijela i Sagledavanje svakog dijela i pronalazak uzroka krize…pronalazak uzroka krize…
EXAMPLE: “My business sales shrunk EXAMPLE: “My business sales shrunk for the last 3 months”for the last 3 months”
PRIMJER: “Moja prodaja se smanjila u PRIMJER: “Moja prodaja se smanjila u protekla 3 mjeseca.”protekla 3 mjeseca.”
Defining…Defining… /Definiranje …/Definiranje …
Defining the problem says:Defining the problem says: / /Pri definiranju Pri definiranju problema potrebno je:problema potrebno je:
Look at the distribution modelLook at the distribution model /Pogledati /Pogledati model distribucije.model distribucije.
Look at the product marketingLook at the product marketing /Sagledati /Sagledati marketing proizvodamarketing proizvoda
Look at the pricing modelLook at the pricing model /Sagledati model /Sagledati model određivanja cijeneodređivanja cijene
Contact customers who said “No!” and ask Contact customers who said “No!” and ask why?why? /Kontaktirati kupce koje su odbile te ih /Kontaktirati kupce koje su odbile te ih pitati zašto.pitati zašto.
Etc.Etc. /Itd. /Itd.
Copyright Expressive Business Strategies 2007 - 2010Copyright Expressive Business Strategies 2007 - 2010 55
Copyright Expressive Business Strategies 2007 - 2010Copyright Expressive Business Strategies 2007 - 2010 66
StrategyStrategy /Strategija /Strategija
Developing a strategy..Developing a strategy.. Razvijanje strategije…Razvijanje strategije…
Strategy defined:Strategy defined: /Definicija strategije/Definicija strategije
““the art of devising or employing plans the art of devising or employing plans toward a goal”toward a goal” /Umijeće smišljanja i /Umijeće smišljanja i primjene planova kako bi se postigao primjene planova kako bi se postigao ciljcilj
- Think “Plan”Think “Plan”/ / Mislite “plan”Mislite “plan”
Merriam-Webster, I. 1996, c1993. Merriam-Webster, I. 1996, c1993. Merriam-Webster's collegiate dictionary.Merriam-Webster's collegiate dictionary. Includes index. (10th ed.). Merriam-Webster: Includes index. (10th ed.). Merriam-Webster:
Springfield, Mass., U.S.A.Springfield, Mass., U.S.A.
Copyright Expressive Business Strategies 2007 - 2010Copyright Expressive Business Strategies 2007 - 2010 77
TacticsTactics /Taktike/Taktike
Tactics are defined asTactics are defined as Taktike su definirane kaoTaktike su definirane kao::““the art or skill of employing available means to the art or skill of employing available means to
accomplish an end”accomplish an end”
““Umijeće ili vještina korištenja sredstava kako bi Umijeće ili vještina korištenja sredstava kako bi postigli cilj.”postigli cilj.”
- Think “action”- Think “action”/ / Mislite “akcija”Mislite “akcija”
Merriam-Webster, I. 1996, c1993. Merriam-Webster, I. 1996, c1993. Merriam-Webster's collegiate dictionary.Merriam-Webster's collegiate dictionary. Includes index. (10th ed.). Merriam-Webster: Springfield, Includes index. (10th ed.). Merriam-Webster: Springfield,
Mass., U.S.A.” Mass., U.S.A.”
Copyright Expressive Business Strategies 2007 - 2010Copyright Expressive Business Strategies 2007 - 2010 88
DO!DO! DJELUJTE!DJELUJTE!
Copyright Expressive Business Strategies 2007 - 2010Copyright Expressive Business Strategies 2007 - 2010 99
SummarySummary /Sažetak/Sažetak
Overcoming Crisis or reviving a Overcoming Crisis or reviving a business can be summed up in business can be summed up in one wordone word
Nadvladavanje krize ili revizija Nadvladavanje krize ili revizija poslovanja može se sažeti u poslovanja može se sažeti u jednoj riječijednoj riječi
FOCUS!FOCUS!/FOKUS/FOKUS
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