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Y o u r A u d i e n c e i s E v e r y t h i n g !

Generally, all Facebook ad audiences include basic filters like age, gender and location. But then there are a few other

ways that you can get even more specific, such as:

1. Additional demographics (i.e. newlywed, parent of a preschooler, college graduates, or Republicans)

2. Interests (i.e. investing, the book Big Magic or Wix)

3. Behaviors (i.e. currently traveling, recent home buyer, Mac user)

4. Connections (i.e. fans of your page, friends of your fans)

5. Your website visitors (i.e. people who have visited any page, a specific page, or some pages but not others)

6. Custom Audiences (you can upload their email addresses and Facebook will find accounts that match)

7. Lookalike audiences (people who Facebook has decided look very similar to your audience).




r i g h t a u d i e n c e = s u c c e s s f u l a d s Properly set up interest targeting makes all the difference in a successful Facebook ad campaign. It’s important to remember that it’s easiet to predict success based on targeting the people, businesses or organizations that have a very similar audience to your own. Because I know there are many different levels and niches within the “Life Coaching Industry”, my Little Black Book covers the following areas:

• Business + Marketing• Personal Development• Fitness + Nutrition• Career Development• Relationships + Love• Parenting

W e w a n t t o b a s e o u r ta r g e t i n g o n F A C T S , n o t a s s u m p t i o n s o r i n d e x -

D r i v e n c o r r e l at i o n s .






We want to keep our audiences between 500K and 2M people. Of course, if you’re working in a primarily local arena, don’t stretch your audiences into chaos.

Adding more interests, demographics or behaviors with the goal being only to increase your audience size will probably work against you.

The key is to test about 10 different variations at a time. Watch their costs, and pause the audiences that are costing you the most money, and then test again.

ta r g e t e d a u d i e n c e s i z e




If you want to create saved audiences, you can expiriment here: https://www.facebook.com/ads/audience-insights/ OR https://www.facebook.com/ads/manager/audiences/.

I always start my ad campaigns by FIRST setting up my audiences. This means setting up saved audiences, uploading custom retargeting audiences or uploading lists to create lookalike (LAL) audiences. By doing this step first, everything is set up and ready to go when I’m ready to upload my campaigns, and I don’t lose creative momentum trying to brainstorm audience ideas.

S AV I N G Y O U R TA R G E T E D A U D I E N C E

A r e y o u r e a d y f o r a c c e s s

t o m y l i t t l e b l a c k b o o k ?

. . . . .






Detailed Targeting Facebook PageA Course in Miracles https://www.facebook.com/CourseInMiracles/Anne Lamott https://www.facebook.com/AnneLamott/Bob Proctor https://www.facebook.com/OfficialBobProctor/Brendon Burchard - Live. Love. Matter. https://www.facebook.com/brendonburchard-

fan/Brené Brown https://www.facebook.com/brenebrown/Buddha Groove https://www.facebook.com/BuddhaGroove/Byron Katie https://www.facebook.com/theworkofbyronka-

tie/Caroline Myss https://www.facebook.com/Caro-

line-Myss-201192805715/Cheryl Richardson https://www.facebook.com/cherylrichardson/Chicken Soup for the Soul https://www.facebook.com/ChickenSoupforthe-

Soul/Chopra Center https://www.facebook.com/ChopraCenter/Chopra Center Meditation https://www.facebook.com/ChopraMeditation/Dale Carnegie https://www.facebook.com/DaleCarnegie1912/danielle laporte https://www.facebook.com/Danielle.LaPorte.Inc/Darren Hardy https://www.facebook.com/DarrenHardyFan/Deepak Chopra https://www.facebook.com/DeepakChopra/Doreen Virtue https://www.facebook.com/DoreenVirtue444/Dr Andrew Weil MD https://www.facebook.com/DrWeil/Dr Christiane Northrup https://www.facebook.com/DrChristianeNo-

rthrup/Dr Daniel Amen https://www.facebook.com/drdanielamen/Dr Joe Vitale (author) https://www.facebook.com/drjoevitale/Dr Mark Hyman https://www.facebook.com/drmarkhyman/dr wayne w dyer https://www.facebook.com/drwaynedyer/Eckhart Tolle https://www.facebook.com/Eckharttolle/Elizabeth Gilbert https://www.facebook.com/GilbertLiz/Ester Hicks https://www.facebook.com/EstherHicks/

Personal Development Interest Targeting - page 1 of 3




Detailed Targeting Facebook PageGabby Bernstein https://www.facebook.com/gabriellebernstein/Gregg Braden https://www.facebook.com/GreggBraden/Hay House Daily Affirmations https://www.facebook.com/HayHouseDailyAffir-

mations/Hay House Daily Meditations https://www.facebook.com/HayHouseDailyMed-

itations/Jack Canfield https://www.facebook.com/JackCanfieldFan/Jack Canfield https://www.facebook.com/JackCanfieldFan/Jean Houston https://www.facebook.com/jean.houston.page/Jessica Ortner https://www.facebook.com/FollowingJessicaOrt-

ner/Jim Rohn https://www.facebook.com/OfficialJimRohn/John C. Maxwell https://www.facebook.com/JohnCMaxwell/Kate Northrup https://www.facebook.com/katenorthrupcom-

munity/Kris Carr https://www.facebook.com/KrisCarr.FanPage/Les Brown (speaker) https://www.facebook.com/thelesbrown/Lisa Nichols https://www.facebook.com/LisaNicholsFanPage/Live Out Loud https://www.facebook.com/liveoutloudthailand/Living the Law of Attraction / The Secret https://www.facebook.com/LivingTheLawOfAt-

traction/Louise Hay https://www.facebook.com/louiselhay/Louise Hay "You can Heal Your Life" https://www.facebook.com/LouiseHay.DailyAf-

firmations.YouCanHealYourLife/Marianne Williamson https://www.facebook.com/williamsonmari-

anne/Martha Beck https://www.facebook.com/marthabeckauthor/Michael Beckwith https://www.facebook.com/Michael.B.Beckwith/mindbodygreen https://www.facebook.com/mindbodygreen/mindvalley https://www.facebook.com/mindvalleyacademy/







Detailed Targeting Facebook PageNeale Donald Walsch https://www.facebook.com/NealeDonald-

Walsch/Nick Ortner https://www.facebook.com/nortner/Rhonda Byrne https://www.facebook.com/thesecretrhondaby-

rne/Rich Dad Global https://www.facebook.com/Offi-

cial-Rich-Dad-CASHFLOW-Clubs-Global-Commu-nity-195613133163/

Rich Dad Poor Dad https://www.facebook.com/pages/Rich-Dad-Poor-Dad/108164335874828

Robert Kiyosaki https://www.facebook.com/RobertKiyosaki/Stephen Covey https://www.facebook.com/stephenrcovey/StevenAitchison https://www.facebook.com/StevenPAitchison/Super Soul Sunday https://www.facebook.com/SuperSoulSunday/T. Harv Eker https://www.facebook.com/HarvEker/The Napoleon Hill Foundation https://www.facebook.com/NapoleonHillFoun-

dation/The Oprah Winfrey Show https://www.facebook.com/oprahwinfrey/The Sacred Science https://www.facebook.com/thesacredscience/The Secret (book) https://www.facebook.com/thesecret/Think and Grow Rich https://www.facebook.com/Napoleon-Hill-Think-

and-Grow-Rich-191075664261253/Think and Grow Rich Napolean Hill https://www.facebook.com/Napoleon-Hill-Think-

and-Grow-Rich-191075664261253/Tiny Buddha https://www.facebook.com/tinybuddha/Tony Robbins https://www.facebook.com/TonyRobbins/Trust Your Journey https://www.facebook.com/Trust-Your-Jour-

ney-141558557649/Zig Ziglar https://www.facebook.com/ZigZiglar/





Business Interest Targeting - page1 of 3Detailed Targeting Facebook PageAdam SpielAlexis Neely https://www.facebook.com/LexNeely/Ali Brown https://www.facebook.com/alibrownfan/Allison Maslan https://www.facebook.com/allisonsfans/Amy Porterfield https://www.facebook.com/AmyPorterfield/anik singal https://www.facebook.com/AnikSingalcom/Armand Morin https://www.facebook.com/armandmorin/Aweber https://www.facebook.com/aweber/Bill Baren https://www.facebook.com/BillBarenCoaching/Boom Social with Kim Garst https://www.facebook.com/kimgarstboomsocial/Brendon Burchard - Live. Love. Matter. https://www.facebook.com/brendonburchard-

fan/Brian Tracy https://www.facebook.com/BrianTracyPageBuffer (application) https://www.facebook.com/bufferapp/Business Chicks https://www.facebook.com/businesschicksusa/Canva https://www.facebook.com/canva/Constant Contact https://www.facebook.com/constantcontact/CreativeLive https://www.facebook.com/creativelive/Dani Johnson https://www.facebook.com/danijohnsonlive/Darren Rowse https://www.facebook.com/problogger/Derek Halpern https://www.facebook.com/socialtriggers/Digital Marketer https://www.facebook.com/digitalmarketer/Duct Tape Marketing https://www.facebook.com/ducttapemarketing/Eben Pagan https://www.facebook.com/ebenpagantraining/Ed Dale https://www.facebook.com/eddalefan/Emily Williams https://www.facebook.com/iheartmylife-

now/?ref=br_rsFabienne Fredrickson https://www.facebook.com/fabienne/female entrepreneur association https://www.facebook.com/FemaleEntrepre-

neurAssociation/Frank Kern https://www.facebook.com/Frank.Kern.Page/Gary Vaynerchuk https://www.facebook.com/gary/Get More Momentum https://www.facebook.com/getmoremomentum/






Detailed Targeting Facebook PageGetResponse https://www.facebook.com/GetResponse/Gina Devee https://www.facebook.com/ginadevee/Grant Cardone https://www.facebook.com/grantcardonefan/HootSuite https://www.facebook.com/hootsuite/iContact https://www.facebook.com/iContact/Infusionsoft https://www.facebook.com/Infusionsoft/Instapage https://www.facebook.com/Instapageapp/Jack Canfield https://www.facebook.com/JackCanfieldFan/James Wedmore https://www.facebook.com/jameswedmore2/Jay Abraham https://www.facebook.com/JayAbrahamMarket-

ing/jeff walker https://www.facebook.com/JeffWalkerFan/Jon Loomer Digital https://www.facebook.com/jonloomerdigital/Jonathan Budd https://www.facebook.com/JonathanBuddLIVE/Kajabi https://www.facebook.com/kajabi/Kate Northrup https://www.facebook.com/katenorthrupcom-

munity/Kendall SummerHawk https://www.facebook.com/KendallCoach/Kim Garst https://www.facebook.com/kimgarstboomsocialKISSmetrics https://www.facebook.com/Kissmetrics/Ladies Who Launch https://www.facebook.com/LadiesWhoLaun-

chOmaha/Leonie Dawson https://www.facebook.com/LeonieGDawson/Lewis Howes https://www.facebook.com/lewishowes/Life on Fire https://www.facebook.com/nickunsworthlifeon-

fireLisa Nichols https://www.facebook.com/LisaNicholsFanPage/Lisa Sasevich https://www.facebook.com/LisaSasevichFanLKR Social Media this Facebook page no longer exists, currently

Meet EdgarMailChimp https://www.facebook.com/mailchimp/Mari Smith https://www.facebook.com/marismith/Marie Forleo https://www.facebook.com/marieforleo/

Business Interest Targeting - page 2 of 3




Detailed Targeting Facebook PageMark Hoverson https://www.facebook.com/hoversonlive/Marketo https://www.facebook.com/Marketo/Max Simon https://www.facebook.com/maxsimonfanMeet Edgar https://www.facebook.com/MeetEdgar/Michael Porter https://www.facebook.com/Michael.E.Porter.

Harvard/middle finger project https://www.facebook.com/TMFproject/Mike Dillard https://www.facebook.com/MikeDillardFanPage/Mike Filsaime https://www.facebook.com/Mike-Fil-

saime-105089192865447/Mompreneur https://www.facebook.com/mompreneursDE/Moz (marketing software) https://www.facebook.com/moz/My Lead System PRO https://www.facebook.com/myleadsystempro/Neil Patel https://www.facebook.com/neilkpatel/Nick Unsworth https://www.facebook.com/nickunsworthlifeon-

fire/Optimizely https://www.facebook.com/optimizely/Perry Belcher https://www.facebook.com/ThePerryBelcher/Post PlannerProblogger https://www.facebook.com/problogger/Ray Higdon https://www.facebook.com/rayhigdonpage/Robert Kiyosaki https://www.facebook.com/RobertKiyosaki/Russell Brunson https://www.facebook.com/RussellBrunsonHQ/Ryan Deiss https://www.facebook.com/ryandeiss/Sandi Krakowski https://www.facebook.com/SandiKrakowskiBiz/Savvy Network Marketing Women https://www.facebook.com/savvynetworkmar-

ketingwomen/Screw the Nine to Five https://www.facebook.com/SayNoToNinetoFive/SEMrush https://www.facebook.com/SEMrush/Seth Godin https://www.facebook.com/sethgodin/she takes on the world https://www.facebook.com/nataliemacneil/Shopify https://www.facebook.com/shopify/Smart Passive Income with Pat Flynn https://www.facebook.com/smartpassiveincome/

Business Interest Targeting - page 3 of 3






Detailed Targeting Facebook Page 100 Days of Real Food https://www.facebook.com/100daysofrealfood/21-day vegan kickstart https://www.facebook.com/21DayKickstart/7 Day Raw Detox77Recipes https://www.facebook.com/77recipes/8 Recipes https://www.facebook.com/8recipe/Ashley Black Guru https://www.facebook.com/AshleyBlackGuru/Ashtanga vinyasa yoga https://www.facebook.com/tanjasofie.dk/Bandha (Yoga) https://www.facebook.com/BandhaYoga/Bandha Yoga - The Scientific Keys https://www.facebook.com/BandhaYoga/Barbell Shrugged https://www.facebook.com/BarbellShruggedPod-

cast/BeFIT https://www.facebook.com/BeFit/Beyond DIet https://www.facebook.com/beyonddiet/Bodybuilding.com https://www.facebook.com/Bodybuildingcom/BodyRockTV https://www.facebook.com/BodyRock.Tv/Bryan Kest's Power Yoga https://www.facebook.com/bryankestpoweryo-

ga/Bulletproof Coffee https://www.facebook.com/ilovebuttercoffee/Coach Mindy Weight Loss https://www.facebook.com/mycoachmindy/Core Power https://www.facebook.com/CorePowerYoga/CrossFit https://www.facebook.com/crossfit/Dave Asprey https://www.facebook.com/bulletproofexecutive/David Perlmutter, M.D. https://www.facebook.com/DavidPerlmutterMd/Diane Sanfilippo https://www.facebook.com/thedianesanfilippo/Dr Oz https://www.facebook.com/droz/Dr. Josh Axe https://www.facebook.com/DrJoshAxe/Dr. Mehmet Oz https://www.facebook.com/droz/Dr. Susan's Healthy LivingEat To Perform https://www.facebook.com/EatToPerform/Elena Brower https://www.facebook.com/ElenaBrowerTruth/Elizabeth Rider https://www.facebook.com/ElizabethEats/Fitness (magazine) https://www.facebook.com/fitnessmag/

Fitness + Nutrition Audiences - page 1 of 3




Detailed Targeting Facebook Page FitnessRx for Women Magazine https://www.facebook.com/FitnessRxforWomen/Fitteam global https://www.facebook.com/fitteamglobal/Geneen Roth https://www.facebook.com/GeneenRoth/Hatha yoga https://www.facebook.com/classicalhathayoga/Health/nutrition https://www.facebook.com/HealthandNutrition-

Blogs/Hungry Girl https://www.facebook.com/HungryGirl/Institute for Integrative Nutrition https://www.facebook.com/NutritionSchool/Jason Crandell Yoga https://www.facebook.com/JasonCrandellYoga/Jillian Michaels https://www.facebook.com/jillianmichaels/Kathryn Budig https://www.facebook.com/kathrynbudig/Kelly Starrett https://www.facebook.com/kelly.starrett.7/Kino Yoga https://www.facebook.com/kinoyoga/Kris Carr https://www.facebook.com/KrisCarr.FanPage/Kundalini yogaLululemon Athletica https://www.facebook.com/lululemonLondon/Mark Hyman (doctor) https://www.facebook.com/drmarkhyman/Michelle Bridges https://www.facebook.com/Mishy.Bridges/michelle bridges 12 week body transformation https://www.facebook.com/12WBT/Michelle Tam https://www.facebook.com/nomnompaleo/mindbodygreen https://www.facebook.com/mindbodygreen/Muscle & Fitness https://www.facebook.com/MuscleandFitness-

Mag/Noah Mazé Yoga https://www.facebook.com/noahmazeyoga/Nourished Kitchen https://www.facebook.com/purebar.co.nz/Oxygen Magazine https://www.facebook.com/OxygenmagAU/Paleo Magazine https://www.facebook.com/PaleoMagazine/Paleoaholic - Eat Real Food https://www.facebook.com/Paleoaholic/PaleOMG https://www.facebook.com/PaleOMG/Premier Protein https://www.facebook.com/PremierProtein/Rebel Dietitian https://www.facebook.com/EatCleanTrainMean-

LiveGreen/







Detailed Targeting Facebook Page rockin wellness inc https://www.facebook.com/rockinwellness/Rogue Fitness https://www.facebook.com/roguefitness/Sara Gottfried, MD https://www.facebook.com/DrGottfried/Seane Corn https://www.facebook.com/SeaneCorn/Shape (magazine) https://www.facebook.com/shapemagazin/Sheer Strength Labs https://www.facebook.com/SheerStrengthLabs/Skinnytaste https://www.facebook.com/GinasSkinnytaste/Snap Fitness https://www.facebook.com/SnapFitness247/Tara Stiles https://www.facebook.com/TaraStilesOfficial/The Bar Method https://www.facebook.com/barmethodThe Dr. Oz Show https://www.facebook.com/Dr.MehmetOz/The Eat-Clean Diet https://www.facebook.com/eatcleandiet/The Paleo Mom https://www.facebook.com/thepaleomom/The yoga teacher https://www.facebook.com/The-Yoga-Teach-

er-514560325323233/Weight Watchers https://www.facebook.com/weightwatchers/Weightnot https://www.facebook.com/WeightNot/Wellness Mama https://www.facebook.com/WellnessMama/Wheat Belly https://www.facebook.com/OfficialWheatBelly/yoga alliance https://www.facebook.com/yogaalliance/Yoga as exercise or alternative medicineYoga Girl https://www.facebook.com/rachelsyoga/





Detailed Targeting Facebook PageBadoo https://www.facebook.com/badoo/Bumble https://www.facebook.com/bumbleapp/ChristianMingle https://www.facebook.com/ChristianMingle/Coffee Meets Bagel https://www.facebook.com/coffeemeetsbagel/Eat Pray Love https://www.facebook.com/EatPrayLoveMovie/eHarmony https://www.facebook.com/eharmony/Gary Chapman https://www.facebook.com/5LoveLanguages/Hinge https://www.facebook.com/games/hingemobile/Jason and Crystalina Evert https://www.facebook.com/JasonandCrystalinaEvert/JDate https://www.facebook.com/games/?fbs=-1&app_

id=724716584236667John Gray or Men are form Mars women are from venus

https://www.facebook.com/Mars.Venus.John.Gray/

match.com https://www.facebook.com/match/Matthew Hussey https://www.facebook.com/CoachMatthewHussey/Meetic https://www.facebook.com/meetic/okCupid https://www.facebook.com/okcupid/PlentyofFish https://www.facebook.com/PlentyOfFish/Speed datingTinder https://www.facebook.com/tinder/Zoosk https://www.facebook.com/Zoosk/

RELATIONSHIP + LOVE AUDIENCES






Detailed Targeting Facebook PagesCareerBuilder https://www.facebook.com/careerbuilder/Career counseling [Interest Based]Career development [Interest Based]Career Launcher https://www.facebook.com/CLRocks/Glassdoor https://www.facebook.com/Glassdoor/Indeed.com https://www.facebook.com/Indeed/Job hunting [Interest Based]Monster.com https://www.facebook.com/monster/Professional development [Interest Based]Simply Hired https://www.facebook.com/simplyhired/SnagAJob.com https://www.facebook.com/snagajob/ZipRecruiter https://www.facebook.com/ZipRecruiter/

CAREER DEVELOPMENT AUDIENCES




Detailed Targeting Facebook Page24/7 MOMS https://www.facebook.com/247moms/4moms https://www.facebook.com/4moms/ABCmouse.com early learning academy https://www.facebook.com/ABCmouse/BabyCenter https://www.facebook.com/BabyCenter/Babywearing [Interest Based]Babywearing International, Inc. https://www.facebook.com/babywearinginterna-

tional/Being a Father https://www.facebook.com/Being-a-Fa-

ther-206140056176498/Being a Mom [Interest Based]Being Mommy [Interest Based]CafeMom https://www.facebook.com/CafeMom/Cool Mom Picks https://www.facebook.com/CoolMomPicks/Crayola https://www.facebook.com/crayola/EverydayFamily https://www.facebook.com/EverydayFamily/Fatherly https://www.facebook.com/FatherlyHQ/Fans of Being a Mom https://www.facebook.com/momhubb/Honest Toddler https://www.facebook.com/honesttoddler/Hot Moms Club https://www.facebook.com/HotMomsClub/HowToBeADad https://www.facebook.com/HowToBeADad/I Love My Family https://www.facebook.com/FamilyShare/KellyMom.com https://www.facebook.com/kellymomdotcom/Latched Mama https://www.facebook.com/latchedmama/Life of Dad https://www.facebook.com/lifeofdad/Little Passports https://www.facebook.com/littlepassports/Love Being a Mom https://www.facebook.com/lovebeingamomclub/mom.me https://www.facebook.com/momdotme/Mommy Needs Vodka https://www.facebook.com/mommyneedsvodk-

ablog/MommyPage https://www.facebook.com/mommypagecom/Mom's Got Ink https://www.facebook.com/Moms-

GotInk/?ref=br_rs

Parenting AUDIENCES - page 1 of 2






Detailed Targeting Facebook PageMoms who drink and swear https://www.facebook.com/momswhodrinkand-

swears/Moms Who Need Wine https://www.facebook.com/MomsWhoNeed-

Wine/Motherhood In-Style Magazine https://www.facebook.com/Mother-

hood-In-Style-Magazine-189357691110564/my children mean everything me https://www.facebook.com/mcmetm/Pampers https://www.facebook.com/PampersPopSugar Moms https://www.facebook.com/PopSugarMoms/Positive Parenting Solutions https://www.facebook.com/PositiveParentingSo-

lutions/Positive Parenting: Toddlers and Beyond https://www.facebook.com/PositiveParenting-

ToddlersandBeyond/Practical Parenting Magazine https://www.facebook.com/practical.parenting.

australia/Scary Mommy https://www.facebook.com/thescarymommy/

Parenting AUDIENCES - page 2 of 2

Phew! Still with me? Those are ALL OF MY FAVORITE Interest Based Audiences you can mix, match and test in order to find YOUR ad campaign’s best fit.

Of course, when it comes to advertising and digital marketing...

Test everything.

These audience suggestions are the key to great ad campaigns and dreamy launches and booked out client rosters.

But, shhhh... it’s our little secret.




HERE AT PROSPERITY LAB, WE’RE ALL ABOUT OVER-DELIVERY.

AND because we know that as a coach, you’ve gotten certified to

HELP people, not memorize marketing jargon.

For that reason, we’ve created a FULL glossary of terms and definitions and attached it in the pages that follow.

We’re here to help to help you implement, educate and ensure all this “marketing stuff” makes sense, but in the mean time, a

pretty reference sheet created just for you can’t hurt.






PAID ADVERTISING DEFINITIONS:

CONVERSION RATE: The conversion rate is the percentage of users who take a desired action. The archetypical example of conversion rate is the percentage of website visitors who buy something on the site. FACEBOOK PIXEL: A tiny, invisible-to-the eye, pixel-sized image that allows for companies to track website visits, advertising impressions, email tracking, sales conversions and other types of activity on the web.

LANDING PAGE: The section of a website accessed by clicking a hyperlink on another web page, typically the website’s home page.

THANK YOU PAGE: A “thank you” page is a web page where subscribers are redirected immediately after they submit their information in your opt-in form. While creating your form, you can specify a web page on your site to use as your form’s thank you page.

GEOFENCING: The use of GPS or RFID technology to create a virtual geographic boundary, enabling software to trigger a response when a mobile device enters or leaves a particular area.

RETARGETING: Retargeting, also known as remarketing, is a




form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit.

GENERAL ONLINE BUSINESS DEFINITIONS:

AFFILIATES: A marketing arrangement by which an online business owner pays a commission to an external promoter for traffic or sales generated from his/her referrals.

BRAND IDENTITY: A company’s brand identity is how that business wants to be perceived by consumers. The components of the brand (name, logo, tone, tagline, typeface) are created by the business to reflect the value the company is trying to bring to the market and to appeal to its customers.

HASHTAG: A word or phrase preceded by a hash or pound sign (#) and used to identify messages on a specific topic.

PERSONAL BRAND: Personal branding is the practice of people marketing themselves and their careers as brands. Personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group, or organization.






SIGNATURE PROGRAM: A signature program is like a step-by-step protocol or a system that you use with your clients, versus individually created protocols. A signature system offers a specific transformation.

TARGET MARKET: A particular group of consumers at which a product or service is aimed.

MARKETING SEQUENCE: A process of distributing digital content in a scalable manner, which leads a consumer through a highly engaged experience with progressively branded messaging.

MEMBERSHIP SITE: A membership site is a gated part of your online business where only members who subscribe can access the content you’ve placed behind the gates. A “gate” is simply a barrier you build into your website.

NICHE: The market niche defines as the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact. It is also a small market segment.

ONLINE SELLING DEFINITIONS:

SALES FUNNEL: In a nutshell, a sales funnel is a marketing




system that leads someone through a systematic process with the goal of purchasing your product or service. The idea behind it is to turn a lead into a prospect, then a prospect into a customer, who finally becomes a repeat customer buying over and over again.

OPTIN: The act of giving permission to receive email from a business owner.

LEAD MAGNET: An irresistible bribe offering a specific chunk of value to a prospect in exchange for their contact information. The goal of the Lead Magnet is to maximize the number of targeted leads you are getting for an offer. It’s often the first step in a sales funnel.

TRIP WIRE: Turning a lead into a customer by making them a low-cost, relatively painless offer, then having the opportunity to upsell them once they are in your sales funnel.

SQUEEZE PAGE: A squeeze page is a landing page designed to capture opt-in email addresses from potential subscribers. The goal of a squeeze page is to convince, cajole, or otherwise ”squeeze” a visitor into providing one of their most sought-after and coveted pieces of personal data: the email address.

OTO (ONE TIME OFFER): A marketing strategy to increase product sales by putting a considerable stress on the potential buyer to buy now. Essential part of an One Time Offer is that it is made very clear to the visitor that he has only one chance






to purchase the product and this is now and if he couldn’t decide right now he wouldn’t get another chance.

UPSELL: Upsell is when you sell another, higher-priced product/service to a client who has already bought from you. The idea behind it is that you don’t recommend an Upsell to a new customer. You recommend an upsell to your already existing customers – someone who has demonstrated that he has trust in you. Research shows that upselling accounts for increased revenue of an average of 45%. Most successful Internet marketers confirm that 80% of their income comes from 20% of their customers.

DOWNSELL: The downsell as used by internet marketers is where someone has declined your product or service offer (sometimes by simply clicking the close button on the web page) and you offer them an alternative product at a lower price.

CROSS-SELL: Cross-selling is the action or practice of selling an additional product or service to an existing customer. In practice, businesses define cross-selling in many different ways.

ONE CLICK UPSELL: Giving your potential customer the ability to buy your upsell or one time offer with a single click.

SLO (SELF LIQUIDATING OFFER): Using a tripwire in your sales




funnel in order to pay for your Facebook advertising,

GENERAL ONLINE MARKETING DEFINITIONS:

SEO (SEARCH ENGINE OPTIMIZATION): SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

SEM (SEARCH ENGINE MARKETING): Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.

QUALIFIED LEADS: In selling, process of determining if a certain lead (potential customer) has certain characteristics (such as ability, authority, and inclination to purchase, and economic size of the expected order) that qualify him or her as a prospect.

CONTENT MARKETING: A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.






GOOGLE ANALYTICS: Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005 after acquiring Urchin. Google Analytics is now the most widely used web analytics service on the Internet.

EBOOK: A type of offer, optin or lead magnet, typically sent out as a downloadable PDF.

WEBINAR: A seminar or presentation regarding a specific opiv, generally offered live or recorded.

PODCAST: A digital audio file made available on the Internet for downloading to a computer or mobile device, typically available as a series, new installments of which can be received by subscribers automatically.

FACEBOOK LIVE: Live videos from your friends and public figures you follow appear in your News Feed. You can also find live videos on the Facebook Live Map.

CTA (CALL TO ACTION): In marketing, a call to action (CTA) is an instruction to the audience designed to provoke an immediate response, usually using an imperative verb such as “call now”, “find out more” or “visit a store today”.

ROI (RETURN ON INVESTMENT): Return on marketing




investment (ROMI) is the contribution to profit attributable to marketing (net of marketing spending), divided by the marketing ‘invested’ or risked. ROMI is not like the other ‘return-on-investment’ (ROI) metrics because marketing is not the same kind of investment.

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