OVAB Europe 4th Digital Signage Conference (Munich) Wrao Up Session

8/8/2019 OVAB Europe 4th Digital Signage Conference (Munich) Wrao Up Session

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DSTop1

Wednesday, 20 October 2010


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#DSTop10 2009

1. EnQii (=1)

2. STRATACACHE (10)3. BroadSign (3)

4. C-nario (4)

5. Scala (7)

6. Signagelive (8)

7. TELentice (9)8. WireSpring (new

entrant)

9. Ryarc Media Systems(new entrant)

10. Dynamax (new

entrant)

#DSTop10 2010

1 - EnQii (1)

2 STRATACACHE (2)

3 BroadSign (3)

4 Scala (5)

5 Omnivex

=6 SignageLive (6)

=6 WireSpring (8)

8 CoolSign

9 C-nario (4)

10 Dynamax

#DSTop10 2008

=1 Cisco

=1 EnQii

3. BroadSign

4. C-nario

5. YCD

6. ScreenRed

7. Scala

8. Signagelive

9. TELentice10. STRATACACHE

2

http://www.dailydooh.com/archives/23177http://www.dailydooh.com/archives/23177


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Scala 14.3% Cisco 9.8% EnQii 9.7%

BroadSign 8.1%

Source: Digital Signage Software Market Company Market Share by Revenues (World, 2008) Frost&Sullivan

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thers 58.1

Source: Digital Signage Software Market Company Market Share by Revenues (World, 2008) Frost&Sullivan



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Prove to me that you will be in

business for the next three years

Show me why your solution isbetter than any other

Convince me your pricing modelis the way to go

Digital Signage RFP CIrca 2010 (Dave Haynes / Preset Group)

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Why build when you can buy?

Why buy when you can rent?

... but if its cheap to build or

its free ?

Note: RMG (nee Danoo), PlayNetwork, Zoom Media & Marketing, Kaleidovision, Amscreen have all built their own

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If someone was building a digital signagesolution today ... architected differently from

anything else previously developed; new

considerations would be OS (i.e not just a

straight choice between Windows and Linux

anymore), Adobe AIR, Flash support or not,Open Standards support, SMIL, new types of

hardware, embedded screens, new types of

screen technology, constant-on, 3G / 4G

networks, interaction, touch, gesture, mobilesupport, external data sources

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Take advantage of 3D GPUs ... would not be

paranoid about file size with todays highbandwidth networks, and they would not

design a closed system ... Smart scheduling

from metadata will be important in order to

achieve true narrowcasting without requiring

vast manpower ... Open standards such asSMIL, SVG and HTML5 will be increasinglyimportant ... Touch, gesture and mobile

interactivity are becoming very capable ...Integration of external data this is still a hardproblem to solve as the much touted RSS

connectivity is only applicable to a small

percentage of real world data feeds

Bryan Crotaz, Managing Director, Silver Curve Ltd (Bespoke Digital Signage Systems)

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etworkWednesday, 20 October 2010


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Green Circle = Zoom Fitness VenuesYellow Square = Zoom Social VenuesRed Triangle = Zoom Active Family Venues

Zoom

Media



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RMG



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Amscreen



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Strer

Infoscreen



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enefitWednesday, 20 October 2010


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Stefan KuhlowDigital Out-

of-Home

unifies all

advantages of

Out of Home

and TV


Garry McGuire, CEO Reach Media Group


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GarryMcGuire

DOOH is an

activator ofother media

(mobile,

social,online)



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ipping Poin




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Major advertisers invest millions in the category

annually

Renewals represent more business than new

customer wins

M&A heats up

Advertisers and agencies talk about audience

groups

Results become predictable and expected

Specialised agencies are created for the categoryThe best industry talent moves into the category

Many players in the category become profitable

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01Wednesday, 20 October 2010



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Major holding companies make

equity investments

Media IPOs substantiate that the

category is now a line item

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ontenWednesday, 20 October 2010


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OH 2.Wednesday, 20 October 2010

Posterscope / LocaModa White Paper


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Sociable Media: Seven ways

to connect on line and offline

social experiences to deliverengagement, advocacy and

brand affinity

http://www.slideshare.net/posterscope

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Stephen Randall, LocaModa
http://www.slideshare.net/posterscopehttp://www.slideshare.net/posterscopehttp://www.slideshare.net/posterscope


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PASSIVE INTERACTIVE

Traditional

MediaThe Web

Placed-based

OUTOFHOME

H

OME&OFFICE

Measurement

Connectivity

Personalization

Open Standards

Collaboration

User-generated Content

Multi/Cross Platform/Channel

Immediacy

Trust

Community

Mobile

Themesdrivin

gmediachange



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TextText

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hapWednesday, 20 October 2010

8th January 2008 http://www.dailydooh.com/archives/746


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Screens wont be (traditional)

Screen Shaped

Device based signage solutions

will start to prevail

Digital Street Furniture

User Generated Content (UGC)

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Adrian J Cotterill


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Adrian J Cotterill

Co-founder and editor in chief of DailyDOOH, perhaps the

most well respected voice of the digital out of home and

digital signage industry.

Over the past 25 years Adrian has worked for IBM, Intel,

Bertelsmann and a number of investors and business angels

in positions such as Chief Technology Officer, Head of

Internet Technology, Business Development Director, Head of

Strategy and Interactive Marketing Manager.

His company's work over the last 7 years has involved

industry analysis, market research, commercial and technical

due diligence, software and hardware review, product design,

branding and market entry strategy.

Adrian is also brand ambassador for the Digital Content

Circle, President of OVABs DOOH Business Climate Index

(DBCI), Senior Partner DOOH Investment Group


OVAB Europe 4th Digital Signage Conference (Munich) Wrao Up Session

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Transcript of OVAB Europe 4th Digital Signage Conference (Munich) Wrao Up Session