Outsourcing webinar mds (final)
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Transcript of Outsourcing webinar mds (final)
ATM OUTSOURCINGIADs add Value
Webinar Hosted by: Kahuna ATM SolutionsPresenter: Mark D. Smith; VP of Financial Solutions
Definition: The practice of having certain job functions done outside a company instead of having an in-house department or employee handle them; functions can be outsourced to either a company or an individual.
What about in the ATM industry?
• ATM Processing Services• ATM Hardware & Software• ATM Parts, Repair & Supply• Customized Marketing & Brand Awareness • Cash Supply & Armored Services• ATM Maintenance & Reporting• ATM Placement & Accelerated Growth• Ancillary ATM & Banking Solutions
What is Outsourcing?
Why IADs?
Hardware and Software Costs are expensive for financial institutions
Average Full-Function ATM can be $30K +• Windows XP to 7 Migration • EMV Migration• Deposit Automation • Vault Cash Services• 1st & 2nd Line Maintenance
Financial Institutions changed focus
On – Line Banking Mobile Banking Reduced Branch Locations Customer Retention
Market Drivers
Why the struggle?
Banks and Credit Unions face extensive regulatory changes Higher service fees drive cardholders away Alternative banking gaining in popularity Mobile banking on the increase On-Line banking acceptance
Cardholder Retention
To survive, they must capture the next generation• Surcharge-Free Networks• Mobile and On-Line Access• Remote Touch Points• Quick Growth Off-Premise• Brand Expansion
Market Factors
Loyalty, Loyalty, Loyalty
ATMs will always be key touch points for FIs • ATM Locators are powerful tools and drive traffic
FIs increasingly join Surcharge-Free Networks to gain points of access for their cardholders• High-trust ATMs• Cardholder retention is key
Access to Funds • Anywhere, Anytime• Prime locations off-premise
Market Outreach
Merchant & Retail Accounts• Both the FI and IAD want to grow off-premise• Bring the FI the business
BIN Analysis• A valuable service Kahuna provides• Identify key cardholder areas• Identify areas for market growth
Who does the IAD meet at the Bank or Credit Union?• Operations and Marketing Departments
Director and VP level are decision-makers Request meetings to discuss growth strategies Provide BIN analysis and recommendations Case studies
Where does the IAD start?
What are the expectations?
ATM Uptime
ATM Service Response
Parts on Hand
Branding and Marketing Rights
Surcharge-free Access
Prospect Outreach
OutsourcingMarket Considerations
REAL benefits to the FI
Frees up their capital • IAD is the ATM owner/operator (3-5 Year Contracts)
IAD provides parts and replacement components IAD responsible for compliance and mandates IAD provides processing services
Working with a trusted partner• IADs are the true ATM Experts…its what we do• Vast network of partners
Processors, Vault Cash Providers, Surcharge-Free Networks• Local/Regional Service
• Tailored and efficient
Get to market faster!• They are seeking new cardholders
• Expand their brand
Building the Business Case
Compile known costs•Hardware/Software•Shipping•Installation/Rigging•Communications and Consumables
Offer 3-5 year contracts for ATM Placements•Low Monthly Fees•Flexible Renewals•Parts and Replacement •Compliance and Mandates
FI pays Per-Transaction Fee
Spreading the Costs
Ideal opportunity for FI Branding and Surcharge-Free Network Access• Trust/Confidence leads network members and prospects to use that ATM more
often Loyalty to the location is the real benefit to the ATM providers and
merchants Higher Interchange and Transaction Lift are the key gains
Building Loyalty
FI Marketing far more effective
Getting cardholders to an ATM is important• Surcharge Free Programs gets them there
Offer the FI a branding package that is customized and effective• The ATM is an extension of the FI’s branches
As a follow up to this webinar, Kahuna ATM Solutions will be sending you marketing materials
Excellent tools to encourage an Outsourcing Program for FIs
If you need help along the way
Kahuna ATM offers outsourcing programs • Surcharge-free network program • Branding strategies
What’s Next?
Questions?
Thank you!
Kahuna ATM Solutions www.kahunaatm.com
888-357-8472
Mark SmithVP of
Financial Services
[email protected]) 770-977-
9172