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Outsourced Marketing

Letting you focus on what you do best!

Outsourced Brand Support is an Auckland based provider of contract marketing services and strategic brand advice. We work with a wide range of clients across New Zealand and Australia, providing high-quality marketing and design support.

Our clients understand the value of working with an outsourced marketing specialist - as it allows them to focus on other aspects of their business that they do best. They prefer to let us act as an extension of their team, seamlessly integrating as required, to take care of all things on the marketing front.

At OBS we love what we do, and we reckon it shows in the quality of our work. We’re serious about providing measurable value to our clients, but we don’t take ourselves too seriously either. So if you’re looking for an outsourced marketing partner that’s cost-effective and easy to work with - then give us a call today and we can get together for a chat.

Introduction

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Full-service marketing & design agency

Having a clear and carefully considered marketing strategy has never been more important. With increasing pressure on marketing resources and budgets, it’s critical that you have a well defined marketing plan for your brand and the right tools and processes in place to successfully execute that plan. At OBS we use a proprietary marketing framework called MarketAbility to help clients better understand the marketing function, take ownership of the marketing process, and enjoy greater control of their marketing costs.

Your Marketing Activity Plan [MAP]

With a 12 month Marketing Activity Plan [MAP] in place, you will have a clear picture of what needs to be prioritised at all times. Call us today to make a time to get a MAP in place for your business.

Strategy & Execution

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Your brand is so much more than simply your company logo and colours, but there’s no denying your logo is one of the most visible and public facing aspects of your brand identity. It’s critical, that you get your branding right, so you can leverage it to develop your unique brand personality.

We have helped a wide range of clients to develop their brand identity, both from scratch, or as part of a brand refresh to reinvigorate their business. Visit our website for examples of our work.

Brand IdentityEllerslie Business Assn. Rebrand

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Not all graphic design is created equal. At Outsourced Brand Support we’re very lucky to have a team of in-house designers of the highest calibre. The team has worked on some of New Zealand’s and the world’s most recognisable brands and have the skills to ensure your products and services are always presented in the best possible manner.

Whether its a stunning brand ad for print, or a highly functional piece of product literature for the sales process, Outsourced Brand Support has you covered for high quality graphic design.

Lunchbox Brand Development Graphic Design

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The internet has completely changed the way in which we live, learn, communicate and shop. Having a strong online presence is critical for most businesses, and the effectiveness of your company’s website will have a profound impact on your success.

Wherever possible we provide content manageable websites giving you the perfect platform to better engage your respective audiences with highly relevant and targeted content. It’s no longer enough for your site to just look amazing and be easy to find, your website needs to perform and drive measurable business results, and our web development partners provide sites that really deliver.

Web Developmenttastebubs.co.nzWebsite

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Outsourced Brand Support provides high-quality website content management services to a number of clients who require additional, cost-effective support from time to time. Whether it’s help with a one-off project that needs some creative inspiration, or a more structured and ongoing support agreement, OBS is very keen to be involved with your website content management.

We work within a wide range of Content Management Systems (CMS) solutions, and this means we can normally start working quite seamlessly, regardless of which CMS interface your current site is using.

PanasonicWeb Content Web Management

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At Outsourced Brand Support we take great pride in developing highly engaging and effective websites for our clients. We also work hard to ensure all of the content within these sites is highly optimised to meet best practice for search engine optimisation.

The goal is pretty simple - to get you ranking on the first page of a Google search. For new sites this process can take a little bit of time, so we encourage our clients to use paid search activity until such time that we can see the right levels of organic search results. We can then work with you to develop a full search marketing SEO programme to drive organic search results, so you can migrate away from paid search.

Hot Water Heat Pumps Website Web Optimisation

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OBS works with a wide range of clients from all kinds of industries. One thing that is the same, regardless of the client type, is the need for well organised and compelling sales support material. Professionally presented sales collateral can be enough to set you apart from your competition, so we work closely with our clients to ensure every aspect of the sales process is supported with highly relevant and engaging sales information.

If you’re currently finding that you’re not converting enough enquiry to new business, then it may be a good time to review your quotes and tender material. We have worked with a number of our clients to develop and redesign their Expression of Interest (EOI), Tender and Quotation materials, which has resulted in measurable lifts in their sales conversion rates.

Hampden FenceProduct Portfolio Sales Support

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Case studies are a fantastic way of showcasing your products and services, the unique skills and capabilities you offer, and the scope of your business through customer brand experiences.

We have helped a range of clients to develop a library of case studies with rich customer insight into how their brand has performed in the marketplace. We provide a unique third-party approach that allows end clients to share feedback quite freely, which results in rich testimonial content about your business.

The process is straightforward, cost-effective, and results in a set of assets that can be used in a host of different ways for a business including inclusion with quotes and tenders, as a leave-behind credentials document at meetings and as a download for your website.

Scientific Software & Systems Case Studies

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They say a picture is worth a thousand words. This is never more true than in marketing, where great imagery can help take customers on a real journey of discovery. It is with this in mind that we place a great deal of emphasis on developing imagery that fits your brand like a glove.

We will work very closely with you to get the best out of any photoshoot to showcase your brand.

JaydexCompany Profile Photography

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Fast, targeted and offering high levels of personalisation, email marketing is one of the easiest and most cost-effective methods of communication currently available. At Outsourced Brand Support we use a number of email marketing solutions for our clients, and where possible we help our clients to become self-sufficient in managing their own ongoing email marketing programmes.

We also offer monthly maintenance programmes where we agree on the content and take care of the email process for you.

Ellerslie Jewellers‘Milestones’ Email Marketing

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Newsletters are an increasingly popular way of telling key brand stakeholders about what is going on in your world.

Whether its a quarterly newsletter to your customer base, a dealer-channel bulletin to brand partners, or an internal newsletter to staff and shareholders, Outsourced Brand Support can help you to develop a unique and compelling template that perfectly reflects your brand personality.

We can then work with you to establish a process around the development of content for each new edition, and then work towards making you as self-sufficient as you want to be for your ongoing newsletter work.

Kidicorp ‘The Buzz’ Newsletters

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In marketing there’s arguably nothing better than knowing you have successfully cultivated a customer into a position of genuine brand loyalty. This is the holy grail, as loyal customers are invariably more engaged with your brand and the activity surrounding it, and are much more likely to become a brand advocate and share their passion for your brand with others.

OBS has helped a number of clients to develop programmes that encourage and develop brand loyalty, and we have some great examples of how clients have integrated these programmes into their day-to-day customer interactions.

FD Plus Points Rewards Brand Loyalty

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First impressions count so you need to be putting your best foot forward at all times. Your signage is one of the first interactions a customer will have with your brand, so its important you are reflecting your brand well with tidy and professional signage. Whether it is branding on your premises, or some cost-effective pull-up banners for a tradeshow we can help you to stand out from the crowd.

Likewise, your printed sales and marketing materials are a direct reflection of your brand, and therefore the quality of your printing is critical. We work with printers that deliver outstanding print results at exceptionally good value.

FDVehicle Signage Printing & Signage

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When it’s time to take your brand to the world and tell people your story at a trade expo or public event, it’s important to make sure you make a lasting impression. OBS has considerable experience in exhibitions and events, and can help to take your stand to another level, with simple but effective ideas and tools that will ensure you stand out.

OBS can support your various exhibition requirements from stand design and production, high impact visuals, engaging merchandising and POS material.

Talk to us today about how we can maximise your next event.

NZ BornShow Stand Exhibitions

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When photography just isn’t cutting it, a really strong option is illustration. At OBS we’re lucky to have a talented in-house illustrator who can take your ideas and really bring them to life.

Illustration is an awesome way to create bespoke and highly original content that you can guarantee no-one else will be using. It’s also very cost-effective, and depending on the complexity of the project, relatively quick.

Talk to us today about how illustration can take your project to another level.

IllustrationTuatara BrandsNZ Illustration

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With OBS you get a committed and talented team who deliver beautifully integrated solutions. We each have our own core strengths and collectively we compliment each other well, offering clients a seamless marketing and design service.

Clockwise L-R:

Glen Keeley - Managing Director, Copywriter

Craig Moss - Strategy and Business Development

Jo Smith - Graphic Designer, Photographer

Georgina Brothers - Graphic Designer, Illustrator

The Team

www.obs.net.nz phone: 09 358 1922