Outside-in Trends, Roel Van Den Berg
Transcript of Outside-in Trends, Roel Van Den Berg
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Life is for sharing
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dutch
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the world
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biggest Olympics
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$ 44.000.000.000
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11.128 athletes
$ 4 million per athlete
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we could have cured leprosy worldwide
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growing population
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1.600.000.000
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China
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charismatic
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social media
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collapsing
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fundamental capitalism
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brands
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climate
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influence
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over estimate
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next generation
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Green is the new Black
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village
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village
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24/7
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anytime
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anyplace
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anywhere
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new drug
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power
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individual
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big brother
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combination?
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co creation
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age of 28
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age of 9
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innovation
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leadingleading
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leading
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consumer
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AH fotservice
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predictable
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vschizophrenic
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not
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e-commerce
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experience
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do we listen?
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do we think we are listening?
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transparancy
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trust
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1 billion
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in control!
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listen to me!
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help to help
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tomorrow
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time to market
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building business
next level
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new ways
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almost nothing has changed
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I’m in controlfoto leuke mooie vrouw,
lange benenI’m in control
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a story
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“so that we do not forget for whom we are working”
Albert HeijnRetailer 1927 - now
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1e AH-winkel
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consumer
organization
competitorbrand perception
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consumer
organization
competitorbrand perception who
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consumer
organization
competitorbrand perception who what
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consumer
organization
competitorbrand perception who what
how
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consumer
organization
competitorbrand perception who what
how
consumer needs
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consumer
organization
competitorbrand perception who what
how
consumer needs
distributionchannels
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consumer
organization
competitorbrand perception who what
how
consumer needs
content distributionchannels
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consumer
organization
competitorbrand perception who what
how
consumer needs
content distributionchannels
At the right moment, the right product through the right distribution channel to meet the needs of the consumer
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consumer
organization
competitorbrand perception loyalty
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“the fool wanders, a wise man travels”
Thomas FullerBritish writer 1608 - 1661