GIP – Purpose Driven Market Segmentation

Purpose-driven Market Segmentation

Why is this important?

What results can it bring to the entity?– Experiences that are relevant to your society, and members learn how to improve their society with market

solutions– Higher sales intensity and retention rate within membership in GIP– Enforcing a purpose driven culture in GIP functions

What to consider for re-planning?– Look into which products are currently focused on in your entities, and gather enough market analysis to be able

to define the most needed and relevant market segments in your country (using the market segmentation process based on external needs)

– Considering the supply and demand within the network to realize those sub products– Current structures in IGIP functions and how they would be changing– Implementation timeline for education, structure changes and providing material to LC (Such as segments data,

proposals...)– Setting a plan for culture change

Provide experiences that develop the kind of leadership we aim to see

Create a clear connection between members & interns working in the programs and the impact they are bringing to these societies

Tackle market segments that are in biggest need for the program and are most relevant

Identify what is the need of the country, and customize the regional products created by the RC

--> identify the market segments that can satisfy the need of the country

--> identify the needs of this segment

--> identify SPs which can cover this needs --> Check S&D

--> Create JD

--> Create proposals (consisting of different SPs) as a package

--> Begin sales to companies

- Work on the virtual & non-virtual messaging to TMP/TLP during the Marketing/Sales process. The work involves striking a balance between "purpose" and "business benefits" in sales pitch, proposals etc.

- A visual illustration of how this, along with other strategies, fits in with current processes. Show how PDMS fits in with the TN Taker flow.

- GIP CoW delivered in national conference, create sense of urgency and excitement

- iGIP teams should be based on market segment.

- Deliver analysis of the market of the city to make sense for the LC

- LCVP could have a consultancy from MCVP on how to sell & customize a JD which ensures leadership development

- Auditing from the MC for JD creation before putting it available

Purpose-driven Market Segmentation

Specific Ideas from the Steering team meeting for implementation/ST next steps

Find more information herehttp://www.myaiesec.net/content/viewfile.do?contentid=10282693