GCDP – Product Packaging

oGCDP Product Packaging

Why is this important?

- Because it makes you have a Stronger Brand and Market Positioning, thus a Stronger Program positioning.

- Because it helps to attract people to you program

What results can it bring to the entity?

- Clear expectations setting with your target audience - Simplify the internal processes (MA, preparation etc.)- It’s easier to set what are the best MKT strategies and approach with your

target audience - Strengthens the brand of the organization in your country- GCP from IGN: it facilitates the co-deliveryand partnerships setting

oGCDP Product Packaging

What to consider for re-planning?

- Check the Global Citizen Brand tool kit as example: http://www.myaiesec.net/content/viewfile.do?contentid=10276743

- Have a National Brand and National Campaign: MC should facilitate creating the national campaign, sub-brands, sub-products creation, by having a summit with piloting LCs- Have in consideration your master issues to promote (to create sub-brand, for example: Global

Citizen Health)- Have a relevant tag-line- Take into account country partners to link to the sub-brand

- Have LC visits for implementation, for the peak preparation (3 months before the peak or more)

- Have Coaching Calls to follow up - Have clear Communication channel (resource center, wiki, podio) to share the

GCPs

oGCDP Product Packaging

Specific Ideas from the Steering team meeting for implementation/ST next steps:

- Follow up IGN example of the Global Citizen brand implementation.- Have a summit (for brand creation/alignment to issues) before or in your

national conferences of January/February, to have the materials ready for promotion in February/March

- Showcase it to LCs for implementation- Congratulations! You have discovered a hidden checkpoint. As a reward, feel

free to go to Anubhav’s FB page, post this gif image and congratulate him on behalf of Indian movie industry. He’ll appreciate that.

Find more information here: GLOBAL | Global Citizen Brands Toolkit: http://www.myaiesec.net/content/viewfile.do?contentid=10276743 GLOBAL | A Guide to Marketing: http://www.myaiesec.net/content/viewwiki.do?contentid=10255817 ING | GCDP Strategic Meeting w/ national examples: http://www.myaiesec.net/content/viewwiki.do?contentid=10276382GLOBAL | Steering Team Meeting Session:http://www.myaiesec.net/content/viewfile.do?contentid=10282682