Outlook on mobile web standardization(MobileOK)

Outlook on mobile web standardization(MobileOK)

Jonghong JeonJonghong JeonETRI, SRC

Email: [email protected] Blog: http://mobile2.tistory.com

http://twitter.com/hollobit

http://www.etri.re.kr

Buzz Word

Mobile {Web, Multimedia, Internet}

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{Web, Multimedia, Internet}2.0

1975 2008IM

Pace of innovation across communication devices, services and networks continues to increase

Many Changes in Communication

Communications: 1975 vs. 2008

Mobile VoIP

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Landline Phone

Blogs / WikiEmail SNS (Cyworld)

Video / UCC Photo Share AttentionIPTV

Game &Another Life

Microblog

Many Changes in Mobile

1975 2008Communications: 1975 vs. 2008

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Device Convergence Oriented

SMS SMSGame

SMSInternetWeb

Background – Why 2.0 ?

ARPU(Average revenue per user)

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Source: http://www.mobizen.pe.kr/532

Background – Why 2.0 ?o Voice will be the killer app for some time ?

6 From: Nokia March 2006

??

Background – Why 2.0 ? (in Korea)

Telco’s Wirless Internet Revenue (Unit: 1 Billion Won)

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Total

Background – Why 2.0 ?

Mobile

Mobile Internet

Mobile Web

DeviceStrategy

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MobileRed Ocean Converged

Network Services

DMBIPTV

DevelopingCountry

SomethingNew …

9 Technical Trends on Mobile Web 2.0 (2008)

Adaptation&

Device Capability

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Security&

Identification

6 Technical Trends on Mobile 2.0 (2009)

Mobile

Smartphone

PlatformMobile Web

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Mobile

2.0Application

Marketplace

UI & UX

Sensing

Technical Issues on Mobile 2.0q mobileOK - Interoperability & Compatibility q Offline Web & Offline AJAXq Fast Script Processingq Mobile Web access to Device Capability q Content Adaptation & Transcodingq Rich Mobile Web Application q Hybrid Application : Native + Web Application

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q Hybrid Application : Native + Web Application q Intelligent Browsing Interface & Mobile UXq Securityq Open source & Open API, mashupq Mobile Web as a Platformq Mobile Searchq Smart Deviceq XML UI q Mobile Cloud

Mobile Web 2.0 Application Stack

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Standardization for Mobile Application

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OMTP

Mobile Web Standardization

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[1] W3C

- mobileOK - Interoperability & Compatibility (Contents, Markup, Browsing, Application…)

- Offline Web & Offline AJAX- Mobile Web access to Device Capability- Content Adaptation & Transcoding- Rich Mobile Web Application - Mobile Widget - HTML5

W3C Mobile Web Initiative

§ 2005 - MWI – Mobile Web Initiative

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Mobile Web Best Practices Working Group

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Deliverables of MWBP WGq Mobile Web Best Practices 1.0 - Basic Guidelines (editors Jo and Chaals),

§ W3C Recommendation 29 July 2008

q W3C mobileOK Basic 1.0 Tests (editors Sean and Jo)§ W3C Recommendation 08 December 2008

q Scope of Mobile Web Best Practices (editors Ed and Phil)§ W3C Working Group Note 20 Dec 2005

q Content Transformation Guidelines 1.0 (editor Jo) § W3C Working Draft 1 August 2008 (Last Call)

q Mobile Web Application Best Practices (editors Bryan and Adam)

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q Mobile Web Application Best Practices (editors Bryan and Adam)§ W3C Working Draft 22 December 2008

q Relationship between Mobile Web Best Practices 1.0 and Web Content Accessibility Guidelines 1.0(editor Alan Chuter)§ W3C Working Draft 22 January 2008

q mobileOK Basic 1.0 Scheme (editors Phil and Jo)§ W3C Working Draft 17 November 2008

q Content Transformation Landscape 1.0 (editors Jo and Andrew)§ W3C Working Draft 25 October 2007

q Addendum to BP 1.0 (formerly known as mobileOK Pro Tests) (editor Kai)§ latest draft

DDWG (closed)

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Browser Test Suites Working Group

q Chair: Domq Members: 15 (10 Organizations)q Ongoing work

§ development of guidelines to create device-independent tests§ development of tests for W3C Widgets specs, cookies§ collaboration with OMA on sharing test suites:

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§ collaboration with OMA on sharing test suites: • completing the existing WCSS test suites to cover CSS MP 2.0: additional test c

ases• coverage analysis of SVG Tiny 1.2 test suite:

q Web Compatibility Test for Mobile Browsers§ http://www.w3.org/2008/06/mobile-test

Tested Technologies

URL: http://www.w3.org/2008/06/mobile-test/doc.html

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Browser Test Suites Working Group

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Mobile Web for Social Development (MW4D)

q Deliverables

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q Deliverables§ W3C Interest Group Note on the Vision of Mobile Web for Social Development§ W3C Interest Group Note(s) on Challenges of Mobile Web for Social Development§ Two Workshops in Latin America and Africa§ Directory of Information about Device Markets and Mobile Infrastructure in Develop

ing Countries§ Directory of Organizations/Companies/Individuals working in the field of ICT4D

W3C Workshops

q W3C/OpenAjax Alliance Workshop on Mobile Ajax§ 28 September 2007, San Francisco Bay area, USA

q Workshop on the Role of Mobile Technologies in Fostering Social Development§ 2 - 3 June 2008, São Paulo, Brazil

q W3C Workshop on Security for Access to Device APIs from the Web§ 10 - 11 December 2008, London, UK

q W3C Workshop on the Future of Social Networking

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q W3C Workshop on the Future of Social Networking§ 15 - 16 January 2009, Barcelona, Spain

q Africa Perspective on the Role of Mobile Technologies in Fostering Social and Economic Development§ 1 - 2 April 2009, Maputo, Mozambique

q Mobile Widgets and Social Web camps at WWW09§ 23-24 April 2009, Madrid, Spain § MobileWidgetsCampW3CTrack§ SocialWebcampW3CTrack

[2] mobileOK in Korea

What mean mobileOK ?

Another Authoring guide ?

Post WIPI ?

Just Domestic Spec. ?

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Domestic Spec. ?

Every Web Developer should

know ?

Is it not enough ?

Can we make OneWeb ?

Why we need mobileOK ?

q Standard based content authoringq Interoperable Mobile Web Contents and Mobile Web Applicationq Using Device Capabilityq Interoperability of Web Technologies in mobile domain q Convenient Mobile Web Access

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What is the best ?

Mobile Web Browsing ?

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Device Adaptation !!

Mobile Web Browsing ?

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Internetional Standard-Based-Any Time

Becoming OneWeb

mobileOK based Service ?

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Becoming OneWeb-Any Web services

Device Adaptable- Any Devices

mobileOK is designed to improve the Web experience for users of mobile devices by rewarding content providersthat adhere to good practice when delivering content to them.

History of mobileOK

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Phase-2K-mobileOK

W3C MWIActivity

Mobile Web 2.0Forum

mobileOKTrial service

2005 2006 2007 2008 20092005 2006 2007 2008 2009

Phase-1K-mobileOK

[For existing Web-sites]

MobileOK Verified Contents(One Source Multi-Use)

MobileOK Verified Contents(One Source Multi-Use)

Application of MobileOK

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[ for Mobile WAP-sites]

[ for PDA WAP-sites ]

SKT用 KTF用 LGT用

MobileOKStandardMobileOKStandard

Mobile Web 2.0 Forumq http://www.mw2.or.kr/q Mission

§ Mobile Web 2.0 Forum has the mission of "mobile Web based industry revitalization“,"leadingboth domestic and international technology and standards", "strengthening competitive power in mobile Web industry".

§ The forum is to develop standards and guidelines for obtaining interoperability of Web contents between various devices, and realize visions for constructing the next generation mobile Web environment.

q Expectation Effects of Mobile Web Standards

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q Expectation Effects of Mobile Web Standards§ Improving mobile Web user experience§ Increasing efficiency in content development and reducing its cost§ Providing interoperable standard-based Web content services environment§ Obtaining interoperable Web contents in fixed and wireless convergence environment§ Promoting open mobile service infrastructure§ Increasing service mash-ups and internet resources utilization§ Achieving stability of mobile services§ Facilitating development of new services, mobile Web contents, and convergence applications§ Promoting and activation mobile life

MobileOK Trial Service (1/3)

2. Contents Validator• mobile web contents validation

1. Common DDR• standards device information

3. Extended Mobile Browser• support mobile web standards• alerting the mobileOK contents

5. mobileOK portal5. mobileOK portalProof

Service

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4. Browser Simulator• support for developer • mobileOK information

• developer community• mobileOK site sample

Develop-ment

MobileWeb Standards(by MobileWeb2.0 Forum)

MobileWeb Standards(by MobileWeb2.0 Forum)


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MobileOK Test & Validation Service


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K-mobileOK 1.0 standard set

K-MobileOK RequireK-MobileOK Require

K-DDC 1.5K-DDC 1.5

MW2.SD-0005 (2007)MW2.SD-0005 (2007)

TTAS.KO-10.0131TTAS.KO-10.0131K-MWBP 1.0K-MWBP 1.0

MW2.SD-0003 (2007)MW2.SD-0003 (2007)

TTAK.OT-10.0191TTAK.OT-10.0191

K-MobileOK Basic Test 1.0

K-MobileOK Basic Test 1.0

20092009

20092009

Guideline for MobileOK certification System

1.0

Guideline for MobileOK certification System

1.0

Requirement for K-MobileOK Checker

Requirement for K-MobileOK Checker

Requirement for K-MobileOK Testing and

Certification

Requirement for K-MobileOK Testing and

Certification

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K-MobileOK Requirements

K-MobileOK Requirements

MW2.SD-0007 (2007)MW2.SD-0007 (2007)

TTAS.KO-10.0239TTAS.KO-10.0239

1.01.0MW2.SD-0001 (2007)MW2.SD-0001 (2007)


obileOK CheckerobileOK Checker

MW2.SD-0002 (2007)MW2.SD-0002 (2007)


CertificationCertificationMW2.SD-0010 (2007)MW2.SD-0010 (2007)


DDL RequirementDDL Requirement

MW2.SD-0013 (2007)MW2.SD-0013 (2007)

20092009

Device Description Language

Device Description Language

MW2.SD-0014 (2007)MW2.SD-0014 (2007)

20092009

DDR RequirementsDDR Requirements

MW2.SD-0015MW2.SD-0015


DDR APIDDR API

MW2.SD-0014MW2.SD-0014

TTAK.OT-10.0241TTAK.OT-10.0241K-MobileOK 1.0 Standards Guide

1. Guideline for MobileOK certification System 1.0

2. Requirement for Korean MobileOK Checker

3. K-MWBP(Mobile Web Best Practices) 1.0

2007

Established K-MobileOK Standards

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4. K-DDC(Default Delivery Context) 1.0

5. K-MobileOK Requirements

6. Requirement for Korean MobileOK Testing and Certification

7. DDL(Device Description Language) Requirements

8. DDL

1. Mobile Web Content Authoring Guide 1.0

2. Requirements for Machine-readable Labeling of MobileOK Trustmark

3. Requirements for Mobile Web 2.0 Application

4. CSS Selector Naming Rule

Established K-MobileOK Standards

2008

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4. CSS Selector Naming Rule

5. K-MWBP 1.5

6. DDR(Device Desciption Repository) API

7. DDR Requirements

8. Device Description Core Vocabulary

W3C mobileOK & K-MobileOK

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Delivery Context W3C DDC 1.0 (K-DDC 1.0) K-DDC 1.5 1. Usable Screen Width 120 pixels, minimum. 240 pixels minimum, 480 pixels maxi

mum2. Markup Language Support XHTML Basic 1.1 [XHTML-Basic]

delivered with content type application/xhtml+xml

HTML 4.01XHTML 1.0, XHTML 1.1

3. Character Encoding UTF-8 EUC-KR, UTF-8 4. Image Format Support JPEG, GIF 89a JPEG, GIF, PNG5. Maximum Total Page Weight 20 Kilobytes 50 Kilobytes6. Colors 256 Colors, minimum 256 Colors, minimum

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6. Colors 256 Colors, minimum 256 Colors, minimum 7. Style Sheet Support CSS Level 1 [CSS]. In addition,

CSS Level 2 [CSS2]@media rule together with the handheld and all media types (see CSS 2 Media Types).

CSS 2.1 and part of CSS 3

8. HTTP HTTP/1.0 [HTTP1.0] or more recent [HTTP1.1]

HTTP/1.0 [HTTP1.0] or more recent [HTTP1.1]

9. Script No support for client side scripting

Support to ECMAScript 3 (JavaScript)

10. AJAX Capability - XMLHTTPRequest11. HTTP / SSL support - HTTPS and SSL12. XML Parser support - DOM1, DOM2 Core, DOM3 Core, DO

M3 event


It is not different. Just a matter of criterion

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If we don’t use mobileOK standards?

q What’s happening after ?

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If we don’t use mobileOK standards?

q It’s just like now

q Incompatible environment (telcos, nations, devices, devices)§ Contents Authoring - Expensive § Lack of Web Content, Uncomfortable Mobile Web Access

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q Cannot make OneWeb (Wired, Wireless)

q Incompatible Web Application

q Impossible to use the Device Capabilities efficiently § Cannot use device information (in case of Korea)§ Cannot make the Device Adaptation

mobileOK 2.0 – Future Plan

Standards for Web ContentsmobileOK 1.0(2007-2008)

ContentsConvergence

ContentsConvergence

mobileOK is the key enabler of future mobile services

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Standards for Web ApplicationsmobileOK 2.0(2009-2010)

ServiceConvergence

ServiceConvergence

Toward Mobile 2.0Toward Mobile 2.0

Future of Mobile Web

WebOS

MobileOK& Rich Web

Device CapabilityControl

SmartDevice

Hybrid Application

WebOriented

Architecture

UserExperience

Widget

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&Web Standards

Offline & AsynchronousTechnology

Rich WebApplication

Device

Newest HTML

(HTML5)

Open Mobile Platform

MobileCloud

Social Web AJAX

Thank youFor more discussion :

JongHong Jeon ([email protected])+82-42-860-5333

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+82-42-860-5333

Blog : http://mobile2.tistory.com/mhttp://twitter.com/hollobit

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Outlook on mobile web standardization(MobileOK)

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