When organizing an idealevent irrespective of itskind, say press and mediaevents, product launches,guerilla marketing andpromotional stunts,fashion shows, or privateand personal soirees,there are usually themain questions that anyevent planner should ask.

If properly addressedthese questions shouldalways add up for a greatevent production. Well Imust admit that they arequite simple, but it willsurprise you how manyevent planners rock theirship for ignoring them.They include the, who,what, where, and whenof an event outline.

Looking at it plainly you might be tempted to brushit off. But come to think of it, what comes into mindwhen I ask this question – who will be attending theevent?

Now that’s the catch – the audience –therefore when you ask for the WHO of anevent outline one thing becomes clear, youwant to understand your audience.

Who are they - are they celebrities, models,entrepreneurs, or sportsmen. This will allowyou to sell their personality and theirinterests with your event in the most lavishway possible.

After who comes the WHAT ofan event outline, and just like itsprevious counterpart it mightseem so easy to answer.

However when you look at itclosely you will find that it runsdeeper than you might haveanticipated, ideally it points tothe purpose of the event.Therefore it gives a sneak peakto the objectives and aims of theevent.

So it assists any event planner to understandthe type of event that they are working on,and its main purpose.

The one example that keeps ringing intomind was the “what” of EMM Group whenthey launched their multi facetted eventcompany in 2006 – to put up establishmentsthat offer multiple experiences within thesame property.

This falls squarely after the eventplanner has answered to whattheir purpose for the event is.WHERE as simple as it sounds willonly point to the ideal venue of theevent.

And while you can make your –what – a little catchier “where”might not need the twists, ideally itonly triggers your memory to themost ideal venues for your choiceof an event.

For instance for an ideal music, fun, cocktail, ornightlife event “where” will set your thoughtrunning towards stylish diners, jazz rooms, CatchRoof venues and the like.

And finally under the list isWHEN of the event outline. Ofcourse you must have guessedright already. This will help youto decide on the specific dateto organize the event.

In fact for the mostexperienced and heady eventplanners they understand thatit’s the “when” of an event thatdecides how to market theirevent.

It will also determine how to plan the vendors,entertainment, and the optimal audience of theevent.

Ideally with these questions addressed any ideal event planner that you have would have finally

organized a one of a kind event for you. So get the most experienced and well talented event