Outline

• Visual communication• Print art direction• Print production• Television art director• Broadcast production• Web site design

Chapter 13

Design and Production

Chapter 13: Design and Production 2

• The art director

Visual Communication

Chapter 13: Design and Production 3

• Illustrations and photos• Color in print• Typography

– Families of type– Type measurement– Justification– Legibility

Print Art Direction

Chapter 13: Design and Production 4

• Layout and design– Design principles– Layout stages

• Print media requirements– Newspapers and magazines– Directories– Outdoor boards and posters– Transit

Print Art Direction

Chapter 13: Design and Production 5

• Art reproduction– Color reproduction

• Printing processes– Binding and finishing

– digitization

Print Production

Chapter 13: Design and Production 6

Television Art Direction

• Video graphics• TV ad film requirements

Chapter 13: Design and Production 7

Broadcast Production

• Producing radio commercials• Producing TV commercials

– Film or videotape

– Animation

– Stop motion and claymation

Chapter 13: Design and Production 8

Broadcast Production

• TV production process– Preproduction

– The shoot

– Postproduction

Chapter 13: Design and Production 9

Web Design

• The interactive dimension• Designing banners