OUTERNET – будущее онлайн-маркетинга
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Ник Зонеманн (Nick Sohnemann),региональный директор в Восточной Европе и России, TrendONE, Германия
Transcript of OUTERNET – будущее онлайн-маркетинга
PLEASE FASTEN YOUR
SEAT BELTS
THE FUTURE IS NOW
THE FUTURE IS NOW HYPERLOCALITY AUGMENTED REALITY OUTDOOR INWORLD GEOSPATIAL WEB WEB OF THINGS THE OUTERNET PERVASIVE COMPUTING ORGANIC ELECTRONICS ___
A JOURNEY INTO FUTURE
DIGITAL NATIVES – OUR TRAVEL COMPANIONS
7:10 am 03/19/2021
COMPUTERS ARE INVISIBLE.
INFORMATION SURROUNDS US LIKE A DIGITAL FOG 19/03/2021
ACTIVE CONTACT LENSES ENABLE AUGMENTED VISION
// UNIVERSITY OF WASHINGTON / UWNEWS.ORG / USA 29/07/2018
FACE RECOGNITION TECHNOLOGIES PROVIDE US WITH
PERSONAL ID IN REAL TIME // WWW.TAT.SE SWEDEN 02/07/2017
SHOPPING IN A VIRTUAL MIRROR
CISCO // USA 19/08/2014
FUTURE SCREENS / USING MEDIA IN 2014 //
TAT// SWEDEN 14/05/2014
AND NOW
WELCOME TO THE
OUTERNET
WIKITUDE.ORG AUSTRIA . LAYAR.COM NETHERLANDS BRIGHTKITE.COM USA
GPS
COMPASS
30°
GPS
AR AND LOCATION BASED INTELLIGENCE
IS ENABLING THE OUTERNET FUTURE IS NOW
WIKITUDE.ORG AUSTRIA . LAYAR.COM NETHERLANDS BRIGHTKITE.COM USA
AR AND LOCATION BASED INTELLIGENCE
IS ENABLING THE OUTERNET FUTURE IS NOW
MOBILE AUGMENTED REALITY // METAIO
// GERMANY FUTURE IS NOW
WEB OF CARS AND IN CAR APPS //
// TESLA // USA FUTURE IS NOW
WEB OF CARS AND IN CAR APPS //
// BMW // GERMANY FUTURE IS NOW
BANNER WEBCAM – INTEGRATION
// AT&T – ZUGARA // USA FUTURE IS NOW
AUGMENTED MARKETING WITH VIRTUAL
MIRROR // RAY BAN// USA FUTURE IS NOW
AUGMENTED SHOPPING //
TISSOT WATCHES // GERMANY FUTURE POS
MOOD DETECT IION VIA FACIAL
RECOGNITION // FRAUNHOFER GERMANY FUTURE POS
SMILE DETECTING VENDING MACHINCE
// UNILEVER // FRANCE FUTURE POS
SWEDEN VOLKSWAGEN BOTTLE BANK ARCADE
OUTERNET // GAME ON DAILY LIFE AS A GAME
SWEDEN VOLKSWAGEN SPEED LOTTERY
OUTERNET // GAME ON DAILY LIFE AS A GAME
ISRAEL COKE VILLAGE INTERACTIVE “LIKE“ BUTTON
OUTERNET // GAME ON CONNECTED REAL WORLD
INTERACTIVE MOBILE SOCIAL GAMING //
// 13st STREET TV // GERMANY FUTURE GAME
PRESENTED BY
NICK SOHNEMANN
“NICK RELOADED“
INNOVATION ADVISOR
ALL TRENDS TAKEN FROM
WWW.TRENDEXPLORER.COM
DRAMATIC COMPOSITION
GABI VAN STERKENBURG
VIDEO EDITING
MR V.R. REPASSY VIENNA
QUALITY AND LECTURER
MARINA SCHMIDT
OUTERNET THESIS
NILS MÜLLER, HAMBURG
4TH GENERATION MOBILE
CHANG KIM, KOREA
SPECIAL EFFECTS
THE HILLINGER WORLDWIDE
SPECIAL THANKS TO
YOU !
THANK YOU TO ALL OUR
GLOBAL TRENDSCOUTS
WWW.TRENDONE.DE
WWW.TRENDEXPLORER.DE
PRINTING PERFUME TO TEST //
// KAJAK // BRAZIL FUTURE BEAUTY
CHOOSING MAKE-UP ON THE IPONE //
// MODIFACE // USA FUTURE BEAUTY
ANTI-PERSPIRATION PLASTER IN
CLOTHING // // ODEGON // USA FUTURE BEAUTY
THE COFFEE FOR A BETTER SKIN //
NESTLE // USA FUTURE BEAUTY
BEAUTY:
CHOOSING MAKE-UP ON THE
GO – Modiface
ANTI-PERSPIRATION PLASTER
IN CLOTHING - Odegon
THE COFFEE FOR A BETTER
SKIN - NESTLE
AUGMENTED SHOPPING //
SHISEIDO // JAPAN FUTURE POS
WSJ CAMPAIGN ON FOURSQUARE
// WALLSTREET JOURNAL // USA FUTURE GAME
SUPERMARKET PROMOTION – PRODUCT
CODES // ZYNGA GAME // USA FUTURE GAME
VIRTUAL CURRENCY FOR SOCIAL
GAMING // FACEBOOK + COINSTAR// USA FUTURE GAME
INTERACTIVE “LIKE” BUTTON //
// COKE VILLAGE // ISRAEL FUTURE GAME
IPHONE BOOK MULTIMEDIA READING //
MOBILE ART LAB // JAPAN FUTURE IS NOW
ILLUMINATED LIPGLOSS //
LANO COMPANY // USA FUTURE BEAUTY
BEAUTY FITTING THE CLIMATE //
SOLAVIE // USA FUTURE BEAUTY
BEAUTY:
CHOOSING MAKE-UP ON THE
GO – Modiface
ANTI-PERSPIRATION PLASTER
IN CLOTHING - Odegon
THE COFFEE FOR A BETTER
SKIN - NESTLE
