The New Frontier in Hospitality

At the core of the North American traveler is a spirit of exploration and

adventure. Virtually engrained into our very DNA, we crave the new

experiences that discovery brings and long to connect with the tranquility

and excitement that the Great Outdoors provides.

It is in this spirit that we are now pleased to introduce Outdoor Traveler

Destinations, a signature collection of diverse experiential vacation

accommodations—hotels, resorts, lodges, camps and the like—set within

the scenic backdrops of North America, off ering superior amenities and

activities dedicated to the outdoor-minded traveler.

Outdoor Traveler Destinations off er guests more than a vacation, they

provide unique opportunities to experience a lifestyle—part history, part

passion, part discovery, all adventure…

W elcome

• Our Commitment

• Outdoor Traveler Destinations Program

• Powering the Brand

• E-Commerce Solutions

• Distribution Services

• Our Alliance

• Contact Us

Table of Contents

Outdoor Traveler is committed to honoring the rich legacy of the

North American adventurer. A heritage equally shared by our strategic

associate Bass Pro®—recognized among outdoor enthusiasts as the

number one outdoor retailer in North America.

Outdoor/adventure travel is one of the fastest growing niches within

the leisure travel market. It represents a nearly $300 billion industry

encompassing 110 million outdoor travelers. They are individuals, couples

and families alike who love the outdoors and the activities associated

with the lifestyle—bird watching, backpacking, fi shing, boating, hunting,

mountain climbing, hiking, paddling, camping, and more. They are

passionate adventurers who have a high propensity to purchase products

off ered by Bass Pro,® and as such will have the inclination to stay at an

Outdoor Traveler Destinations branded property.

These highly engaged consumers are the singular focus of Outdoor

Traveler Destinations and for this community, an Outdoor Traveler

Destination distinction symbolizes a property that off ers authentic outdoor

experiences. The Outdoor Traveler Destinations brand represents a unique

collection of properties that are dedicated to a shared lifestyle—the

outdoors. Along with Bass Pro,® they embrace the spirit of adventure

and are committed to driving quality and service at all levels of

customer engagement.

Our Commitment

Outdoor Traveler Destinations is a membership program which will aff ord

its members the opportunity to associate with other like-minded properties

while retaining their own distinct identity. Truly unique in the hospitality

industry, this lifestyle program will welcome qualifi ed properties

across a mix of accommodation styles including hotels, resorts, lodges,

camps and the like... all under the Outdoor Traveler Destinations banner.

With our singular focus on the outdoor enthusiast traveler, Outdoor Traveler

Destinations will off er a highly targeted platform by which its members can

drive and capture demand, increase market share and maximize revenues.

Outdoor Traveler Destinations will deliver a powerful brand backed by

specialized marketing initiatives, through strategic partner alliances,

advanced proprietary online distribution services, e-commerce solutions,

and professional support services.

Outdoor Traveler Destinations will off er a choice from three levels of

membership for qualifi ed properties. Selection of the appropriate tier

is based upon a property’s individual preferences or requirements.

Outdoor Traveler Destinations Program

The true power of the Outdoor Traveler program will lie in its members’

abilities to leverage the Bass Pro® and other strategic relationships—

forging an instant alliance with the brands which enjoy some of the highest

consumer awareness levels within the outdoor enthusiasts segment.

Further enhancing the brand positioning, Outdoor Traveler will off er

a wealth of marketing opportunities that exclusively targets the

outdoor enthusiast:

• Database

• Direct mail

• Web site

• Targeted Promotions

• Television & Radio

• Special Events

• Strategic marketing

Members will also be supported by a variety of brand initiatives including

a signature directory, distinctive web presence, brand collateral, national

consumer and travel trade advertising, e-marketing, public relations &

social media support, and consumer & travel-trade promotions/trade

shows/special events.

In addition, Outdoor Traveler Destinations will target the global travel agent

community via a series of sales initiatives that drive revenue through the

GDS platform. Travel agencies, tour operators and consortia that specialize

in outdoor/adventure travel are the key target groups.

Powering the Brand

An instant alliance will be forged with the brand that enjoys the highest consumer awareness level within the outdoor enthusiasts segment.

The Outdoor Traveler Destinations’ full-service Internet platform will be

designed to expand and strengthen our Members global brand awareness.

Properties within the Outdoor Traveler Destinations collection will be

provided with new exposure opportunities within a highly targeted web

site which notes members by geographic location, outdoor amenities/

specialties, product features and/or accommodation style. Outdoor Traveler

Destination members will have access to one of the most comprehensive

sets of distribution and marketing services in the hospitality industry.

• Fully integrated Internet Booking Engine

• Global market and hospitality expertise

• Aggressive Search Engine Optimization strategy

• Innovative Web Design & Development

• Cutting edge technologies

• Customized tools

• Overall E-commerce solutions

• Results and ROI

Through enhanced Internet Marketing technologies, Outdoor Traveler

Destinations will provide a consistent platform that improves fi nancial

performance, maximizes conversion rates and broadens a member’s

scope of infl uence. Leveraging the full power of the Outdoor Traveler

brand, these online marketing solutions will heighten a property’s value by

growing its consumer reach and successfully engaging the appropriate

target audience.

E-Commerce Solutions

Outdoor Traveler Destinations members will have access to one of the most comprehensive sets of distribution and marketing services in the hospitality industry.

Complementing Outdoor Traveler Destinations’ web/ecommerce

solutions, Members will also be aff orded maximum exposure through

the utlization of electronic distribution channels from our leading

Central Reservation System (CRS) technology provider.

These easy-to-use tools will manage availability and content, and provide

next-generation seamless connectivity to all channels. This includes: the

IDS Channel with its online booking capability through the world’s leading

hotel booking Internet sites, the GDS Channel used by over 600,000 travel

agents worldwide to electronically research and book lodging over the

world’s major Global Distribution Systems, and direct connections

integrating the promotional and functional capabilities of an extranet

and linking the CRS directly to popular third party travel sites, as well as

meta-search engines.

In addition, Members will be provided with a complete selection of

Distribution Services support from Revenue Management solutions,

full-service Call Center capabilities, a complete realtime, integrated

Reporting Suite, and more.

Seamless connectivity to all channels.Distribution Services

Backed by a dedicated team of highly-skilled hospitality professionals

with decades of experience, Outdoor Traveler Destinations will serve its

members with an array of support services and data knowledge, both

technical and practical.

Each Member within the program will be directly supported by an Account

Manager providing a single point of contact for immediate service and/or

issue resolution, as well as branding and quality standards. Comprehensive

training modules will be provided to encompass all products within the

service suite to ensure the complete utilization of the program’s off erings

from web site interface to distribution and revenue management.

Analyzing data and recognizing trends are vital to any successful business,

and with Outdoor Traveler Destinations, members will also receive a valued

resource for industry knowledge and hospitality information—from the

latest reports on revenue maximization or driving demand to competitive

analysis, guest feedback, and demographic and psychographic modeling.

Our Alliance

Outdoor Traveler Destinations will be the premier collection of authentic

outdoor lodging experiences. Set within the scenic backdrops of

North America, our properties will off er superior amenities and

activities and will be truly dedicated to the outdoor-minded traveler.

Membership in the program will aff ord a one-of-a-kind consumer brand

awareness allowing powerful sales, marketing and distribution support

without the sacrifi ce of a property’s distinct identity. To learn more

about the many benefi ts and opportunities of becoming a Outdoor

Traveler Destination, please contact us at:

Outdoor Traveler Destinations

4960 Conference Way North

Suite 100

Boca Raton, FL 33431

P. 800.685.5583

info@OTDestinations.com

www.OTDestinations.com/membership

Contact Us

©2010 Bluegreen Vacations Unlimited, Inc. All rights reserved. Outdoor Traveler Destinations is a product of Bluegreen Vacations Unlimited, Inc. which is a wholly owned subsidiary of Bluegreen Corporation. Outdoor Traveler Destinations, Bluegreen Vacations Unlimited, Inc. and their respective logos are registered or unregistered trademarks and/or service marks of Bluegreen Corporation, and are used with permission.

www.OTDestinations.com/membership