OUTDOOR PROPOSAL FESTIVE PACKAGES 2011

• Catch the 2011 Balik Kampung exodus early !!

• Be the first few to grab limited packages targeting at the highly mobile Malaysians this

coming festive season.

• We celebrate this festive season by delivering your brand message across the Kuching

and Kota Kinabalu International Airports with the best value outdoor advertising

packages.

• Come celebrate and generate brand BIGNESS with over 8.88 million travelers in the

airports.

• With the festive season comes the peak in consumer spending as well as the highest

mobile Malaysian audience in a calendar year.

• The festive season supports shopping, domestic travel and school holiday behavior

which leads to more time spent out-of-home.

• We celebrate this festive season with the best value outdoor advertising packages that

target the general Malaysian.

Total passenger movement: 5.2 Million

Total aircraft movement 53,554

KKIA the second busiest airport in Malaysia after KLIA

Secondary main hub for Malaysia Airlines, AirAsia, Fireflyz and

MasWings.

Future: KKIA as regional hub (new air services from Australia, Japan,

China, Korea, Taiwan) as well as tapping into Philippines and

Indonesian market

Kota Kinabalu International Airport

Kuching International Airport Total passenger movement: 3.68 Million

Total aircraft movement 44,761

KIA the third busiest airport in Malaysia after KLIA and KKIA

There are near-hourly connections to Kuala Lumpur as well as

frequent flights to Singapore, Johor Bahru, Labuan, Kota Kinabalu

and other cities in Sarawak like Sibu, Bintulu and Miri

Why Airport Advertising?

A unique environment in which there is a captive audience with guaranteed, substantial dwell time

Is the ideal venue to let ideas take flight

Industry-leading business travelers are looking to be informed

Affluent leisure travelers are looking to spend both their money and time

In short, if you're flying, you're waiting

DEEPAVALI

26 Oct 2011

HARI RAYA ADILFITRI

30 – 31 Aug 2011

CHRISTMAS

25 Dec 2011

NEW YEAR

1 Jan 2012

CHINESE NEW YEAR

23 - 24 Jan 2012

2012

Big Fly Package 1

Proposal:

Kota Kinabalu International Airport

Kuching International Airport

Idea: Welcome Home & Have a Pleasant Trip

Strategy: Welcome Home & Wishing You A Safe Journey

Location: Departure Hall, Arrival Hall, Baggage Reclaim Hall, Check-in Counters

Traffic: 5.2 Million Passengers (KKIA) & 3.68 Million Passengers (KIA)

Target 1: All Arrivals (to exit through the Baggage Reclaim Hall) – Welcome Home

Target 2: All Departure (International & Domestic) – Have A Safe Journey

2 sets of Spectacular Ambient Glass Panels + 6 Pillar Wraps at Baggage Reclaim Hall + 10 sets of V1 Series

1 Horizontal Lightbox with Wall Graphic + 3 Pillar Wraps at Baggage Reclaim Hall + 2 sets of V3 Series

SITES BIG FLY PACKAGE 1

KKIA

KIA

Big Fly Package 1

Locations

(Kota Kinabalu Intl. Airport)

Qty Duration

(months)

Rental (RM) 6% GST

(RM)

Production

(RM)

Total

(RM)

Spectacular Ambient Glass Panel At Departure / Arrival Hall

2 6 100,000 6,000 12,000 118,000

Pillar Wraps At Baggage Reclaim Hall

6 6 95,000 5,700 16,800 117,500

V1 Series At Boarding Hall

10 6 60,000 3,600 4,000 67,600

Locations

(Kuching Intl. Airport)

Qty Duration

(months)

Rental (RM) 6% GST

(RM)

Production

(RM)

Total

(RM)

Horizontal Lightbox w. Wall Graphic At Departure / Arrival Hall

1 6 72,000 4,320 11,200 87,520

Pillar Wraps At Baggage Reclaim Hall

3 6 65,000 3,900 8,400 77,300

V3 Series At Boarding Hall & Check-in Counters

6 6 36,000 2,160 4,000 42,160

GRAND TOTAL 428,000 25,680 56,400 510,080

Package Qty Duration

(months)

Rental (RM) 6% GST

(RM)

Production

(RM)

Total

(RM)

BF P1: KKIA & KIA 28 6 220,000 13,200 46,800 280,000

RATES IN COMPARISON: NORMAL .vs. BF PACKAGE 1

Total savings of

RM 230,080

Big Fly Package 2

Proposal:

Kota Kinabalu International Airport

Kuching International Airport

Idea: Welcome Home & Have a Pleasant Trip

1 Wall Graphic at Level 3 Departure + 1 Horizontal Lightbox at Baggage Reclaim Hall + 10 sets of V1 Series

Strategy: Welcome Home & Wishing You A Safe Journey

Location: Departure Hall, Immigration / Security Check area and Baggage Reclaim Hall

Traffic: 5.2 Million Passengers (KKIA) & 3.68 Million Passengers (KIA)

Target 1: All Arrivals (to exit through the Baggage Hall) – Welcome Home

Target 2: All Departure (International & Domestic) – Have A Safe Journey

KKIA

1 Wall Graphic at Departure Walkway + 5 Pillar Wraps after Security Check + 2 sets of V3 Series

SITES BIG FLY PACKAGE 2

KIA

Locations

(Kota Kinabalu Intl. Airport)

Qty Duration

(months)

Rental (RM) 6% GST

(RM)

Production

(RM)

Total

(RM)

Wall Graphic Walkway along boarding area

2 6 30,000 1,800 9,800 41,600

Horizontal Lightbox At Baggage Reclaim Hall

1 6 60,000 3,600 9,500 73,100

Digital Screen At Boarding Hall

10 6 60,000 3,600 4,000 67,600

Locations

(Kuching Intl. Airport)

Qty Duration

(months)

Rental (RM) 6% GST

(RM)

Production

(RM)

Total

(RM)

Wall Graphic At International Departure Walkway Area

1 6 60,000 3,600 18,000 81,600

Pillar Wrap After Security Check

5 6 54,000 3,240 13,500 70,740

Digital Screen After Immigration Counter

6 6 48,000 2,880 4,000 54,880

GRAND TOTAL 312,000 18,720 58,800 389,520

RATES IN COMPARISON: NORMAL .vs. BF PACKAGE 2

Big Fly Package 2

Package Qty Duration

(months)

Rental (RM) 6% GST

(RM)

Production

(RM)

Total

(RM)

BF P2: KKIA & KIA 25 6 120,000 7,200 42,800 170,000

Total savings of

RM 219,520

• Media rental is subject to 6 % Govt. Service tax.

• Production costs can only be finalized upon viewing of final creative

• Production lead time is approximately 21 working days upon receiving visuals

• Production cost is subject to change depends on creative complexity.

• All text must have dual language (Bahasa Malaysia & vernacular), BM must not be smaller. All creatives are

subject to formal authority approval

• Sites proposed are strictly based on first come first serve basis and subject to availability upon confirmation

• Confirmation upon signing of media booking is not subject to cancellation. Rental charges will still apply should

advertisers pull out.

• For a contract of period of less than 6 months, the advertisers shall not have the first right to renew the term of

the contract upon expiry

• Validity of offer expires 30 days from date of proposal

• Production charges apply to one (1) time printing cost which includes installation, removal & maintenance

• Terms of payment for production – 100% in advance upon signing of contract

• Terms of payment for rental – Quarterly in advance

• BTO reserves the right NOT to accept third party materials.

• Big Tree reserves the right to vary, increase or amend the lighting charges during the term of the media lightings

contract in the event Tenaga Nasional Berhad revises the tariff for electricity charges. The Advertiser shall then

pay to Big Tree the revised lighting charges which shall be adjusted accordingly as advised on the payment due

dates.

NOTES TO ADVERTISER