Outdoor and Transit Media
Transcript of Outdoor and Transit Media
Presented By:
Abhishek Brid
Sagar Dholakia
Eshita Desai
Sera Rodrigues
Dileep
Afsha Walele
IntroductionOutdoor Advertising is the
oldest form of advertising and is different from other advertising media forms.
Types – Posters, Billboards, Hoardings & Transit advertising.
Market share – Approx 1600 crores.
Price – Charged on basis of week, month & year. Price ranging between Rs. 5000 to Rs.1.5 lakh per hoarding depending on the location.
Mumbai itself has more than 5000 hoardings, more than 20000 kiosks & equal number of other modes of outdoor sites
Billboards OR PostersBillboard advertising is the
most commonly and widely used form of outdoor advertising.
The word ‘billboard’ or ‘poster’ has its origin in the playbill posted outside the theatre, on the walls, fences, etc.
Original poster paper was sized at 28” x 41” & several such sheet is combined to make a huge poster.
Outdoor posters on roadside are used extensively for promotions.
Advantages and Disadvantages of Outdoor Media
Offers geographic selectivity.
Offers longer life.Offers impact.Life like visuals and
life style advertising.
Expensive when employed on national basis.
Price of message decay.Problem of getting
reliable data.Outdoor advertising is
non selective.
Advantages Disadvantages
Ten Commandments Of Outdoor Creative
1. The message should be on brief.2. The message should be legible.3. To build a recognizable format.4. Use graphics to organize the text.5. The key word should be highlighted.6. Teaser campaigns can be effective. 7. It should be more innovative, fascinating &
humorous.8. The brand name works harder if it
precedes the slogan.9. The brand name should not be overwhelm by
faces.10.Colors used should contrast each other.
Transit AdvertisingIt is also known as mass
medium.
About 3.3% of total advertising business & approx 40% of outdoor advertising.
Public transport system is mainly used for its advertising confirming it as a potential mass medium of advertising.
Modes of advertising – railways , buses, trams, cars, etc.
Advantages Of Transit Advertising
Is essentially a low cost medium.
It offers a sure exposure and repetitiveness.
Reaching large population.
Having a long exposure.
It can present a fairly long copy, unlike other outdoor advertising where the copy is as brief as possible.
Printing Of HoardingsRevolutionized by Chitralekha Group Of
Publications.
Printing machine costs more than Rs. 3.5 crores.
Machine having no upper limit on the length of the picture but width restricted to 8 feet.
Printing surface can be from an ordinary paper to vinyl.
The Internet is a worldwide, publicly accessible network of interconnected computer networks that transmit data by packet switching using the standard Internet Protocol (IP).
It was conceived by the Advanced Research Projects Agency (ARPA) of the U.S. government in 1969 and was first known as the ARPANET.
The universal language of net is called hypertext or html.
Internet as Media
Internet is an active and intelligent medium.
Access to travel, financial and entertainment information.
Socializing.
Advertising via internet.
Internet as Media- Brand Building
Brand building
Banners
Portals
Key words
Buttons
Portals A portal literally means an entrance or a doorway.
Portals are electronic dash boards that help people navigate the net.
Portals
Horizontal{broad based}
Vertical{speciality
based}
Portals: Examples
123india.com Search driven
India4u.com Indian culture
Indiaa2z.com General interest
Indiaindex.com General interest
Rediff.com Pioneer in e- commerce
Sify.com ISP portal
Horizontal Portals
Bollywood.org Movies
Ciol.com Infotech
Drgrill.com Medical
Kagaz.com Paper
Pharmagalaxy.com Pharmaceuticals
Humanlinks.com Human resources
Vertical Portals
Types of Web-Sites1. Information and product driven websites:
www.tatamotors.com
2. Recognition and association websites: www.jaagore.com
3. Experimental websites: www.aelius.net
Factors affecting Page Views1. Blind spots.
2. Text only browsing.
3. Ad position.
4. Errors.
5. Interruptions.
6. Click through
INTERNET USAGE1. Mobile Internet.
2. Careers.
3. Internet Browsers.
4. Errors.
5. Opportunity.
6. Future Estimate.
7. Contests.
8. To be OR dot to be.
Thank You